Did you know that email marketing via newsletter platforms provides an approximately ROI of $44 for every $1 spent; therefore, we can easily say that email marketing is the key to every successful marketing policy. You should never just bet all your time and energy in one area of marketing, but using e-mail newsletter marketing as a supplement to your marketing is going to give you great value. However, I do strongly suggest you to spent time evaluating what email newsletter tool you should use, and there are tons of newsletter tools out there.
If you are hosting an event or putting up something on sale, how are you going to tell everyone about it? In previous times it would require you to post a relevant ad or publish a press release. However, with modern innovation reaching your potential customers has become as easy as pressing a button using email marketing software.
There are numerous ways to email your target customers like the BCC field in Gmail or using a mail merge tool. However, your best option is using an email newsletter software commonly known as newsletter platforms.
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What are newsletters?
Newsletters are responsible for keeping your subscribers updated with relevant information. And it, therefore, can help you drive in more leads. The main purpose of a newsletter is to provide an update about your business, services or products to those on your email list. I often use my newsletter to create awareness about specific podcast episodes, blog posts or if I have some great news. Even, when I have some great offers on a collaboration I shoot it out to my newsletter subscribers.
Having said that, newsletters are not only a way to keep in touch but it also motivates your potential customers to make a purchase or check out your newest blog post. Newsletters, therefore, can be easily said as the ‘life force’ of an email marketing campaign.
However, be careful: If you start to turn your email marketing into a tool where you send out emails every day, you might lose your subscribers. It’s extremely important you keep the content relevant, and whether you’re writing them yourself or using a writer, make sure that the emails being sent out through your email marketing, is relevant to the exact receiver of this newsletter.
Be consistent: It’s all about being consistent. If you start sending out newsletters you can’t just stop or take a break one week. You have to keep up your promise to your subscribers and users. On your newsletter sign up form, I would recommend you writing how often the subscriber can expect to receive your newsletter. By doing this you also make a promise to yourself, and then you just need to be consistent.
In this article, I have rounded up the best email newsletter platforms for you to pick the right tool for your email marketing.
Top 5 newsletter platforms
Sendinblue can be counted as one of the best newsletter platforms because of its versatile compatibility. You can enjoy its free plan for as many subscribers as you want. But it's free plan offers only 300 emails per day, which may not be the right choice for those who want to send emails in bulk.
But, if you want to increase the limit of email, they do offer multiple paid plans. You can for instance upgrade to the Lite plan, which allows you to send unlimited emails to unlimited subscribers daily only for $25. Though the monthly email limits to 40,000. It’s up to you how you are going to utilise it. Doesn’t this sound interesting? Want to know more features? Let’s dig in.
- It’s an easy-to-use drag and drop editor for emails.
- This robust editor offers you impressive automation and other side things like coupons and cart messages.
- The best part is that it also provides a chat feature that directly connects you with the user.
- Has a WordPress plugin which integrates with your website, and makes it possible to make sign up forms which are connected to your account.
Mailchimp has always been a top choice for bloggers and small businesses also serving as one of the best newsletter platforms. This is because Mailchimp is listed as one of the most effective email services that offer a completely free plan. Besides, Mailchimp also provides some outstanding features for e-commerce and email marketing tools. Its free plan includes 10,000 emails per month with 2,000 subscribers.
However, if you want access for unlimited emails, you can upgrade your plan at only $10 per month, but then your subscriber limit will be decreased to 500.
The reason behind being the top choice for bloggers is that it has tools for Instagram and Facebook posts and ads. Moreover, it also connects you with tools like Shopify, Salesforce, and Eventbrite.
One of the features I like most about Mailchimp is their email editor. It’s very extensive and you can easily, without writing any code, create a beautiful template for your newsletter. You can easily use your own images, fonts and much more to really make the newsletter into your style of content. It’s very important as it comes from you.
If you are using WordPress there are ton of options out there for you. Mailchimp has a WordPress plugin, but it’s a bit limited, I therefore recommend you checking different ones out to see what fits your needs the most.
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Another famous email newsletter platform is OmniSend for online store operators. So, if you run an online store and you are worried about your email templates. You don't have to worry any more OmniSend is your problem reliever. It can quickly drag products from your online stores and generates unique and fun full mails for you.
Its free plan is best offering unlimited subscribers with 2000 mails per day. But, if you like to have some advanced features, you can always upgrade your plan for just $16 per month. However, it’s upgraded plan will limit your subscriber limit to 500 per day, but that is okay as you are receiving its advanced features as well, which are relatively flexible and a steal for you.
Its best feature is that it can hold your mobile audience by offering mobile-friendly templates.
AWeber serves as a long-established tool for newsletter platforms with numerous powerful features. Do you want to make an excellent-looking template in seconds? Its free Smart Designer tool has got you sorted. It can create emails from blog posts automatically and has a drag and drop editor with over 700 mobile email templates. It also has the option to apply tags to activate automated email campaigns.
It also comprises mobile suite apps to use subscriber manager and segmenting and email tracking to evaluate performance and provide you analytics.
The price of AWeber starts at $19 a month.
The best thing about this email newsletter tool is it can be as complex and as complex as you want. You can easily create an email newsletter in the editor. This is the most demanded tool among the email newsletter platforms. All you have to do is to choose from numerous previously designed content locks for things like navigation menus, images, texts and logos. When you are done just a list of recipients you intended to send, then click the send button and voilà! Your task is completed.
In addition to making email newsletter building and sending for you, this platform also can perform advanced tasks among all email newsletter platforms like A/B splitting text, email automation, photo editing, and contact list segmentation etc. You can select the schedule to be delivered at a specific time, and that makes it easy to reach your potential target even if they are in different time zone.
If you need to run an e-commerce website, then this software can be a lifesaver for you. This software enables you to import a product catalogue to add products to email. You can even build and send emails automatically using RSS-to-e-mail feature if you are using an email newsletter to promote your blog.
MailerLite offers an initial free trial use that includes 1000 subscribers and 12,000 emails per month but with limited features. However, with $10 a month, you can get 1000 subscribers with unlimited emails and all other features.
What newsletter platform do you use?
Email marketing are one of the most common and most used platforms for marketing. Above discussed newsletter platforms are the most demanded tools in the market at the moment. So, If you want to promote your business or businesses with the best newsletter platforms you can easily use the mentioned above tools as they are free and simple to use.
Of course this article only covers 5 of the options out there for your email marketing. If they don’t fit your needs I would recommend you checking out the following options: Mailjet, Substack, Active Campaign, and even Mailpoet is a great choice if you’re using WordPress.
When I helped Microlearn building their web app, they integrated Mailchimp into their flow, it fitted perfectly with them as they grew.
Read this article, If you want 5 easy newsletter tips on how to get more subscribers to your newsletter, through your website.