In today’s increasingly digital world, optimising your email marketing for key performance indicators (KPIs) such as opening and click-through rates is more important than ever.
To enhance your email setup, there are four effective methods to optimise these KPIs, which can lead to better sender reputation and high-quality subscriber lists.
Furthermore, you can employ an email verification tool like EmailListValidation to ensure that all your subscribers are legitimate, engaged users opening and clicking through your content.
Table of Contents
Key Takeaways
- Optimising your email marketing KPIs, such as opening and click-through rates, is crucial for success.
- Improving the sender’s reputation and filtering out spam accounts are vital steps in email marketing optimisation.
- Utilising an email validation tool like EmailListValidation helps keep your subscriber list clean and increases your KPI results.
Email Marketing KPIs
For every email you send out, there are 2 KPIs you must measure your emails on. These 2 KPIs define whether you’re sending out bad emails or if you might want to look into improving the quality of your mailing list and get rid of any bad domains.
Let’s get into the 2 KPIs.
Opening Rate On Your Email Campaigns
The opening rate is an essential KPI to keep an eye on for your email marketing campaigns. It represents the percentage of people who open your emails compared to those who receive them.
A reasonable opening rate for newsletters and email campaigns ranges between 17% and 28%. To optimise your opening rate, focusing on delivering quality content and maintaining a high sender reputation is crucial, which can help avoid your emails ending up in spam folders.
To maintain a high sender reputation, I’ll dive into more in the next section, but it’s all about removing invalid email addresses, using email verifications and ensuring you care for your high-value contacts.
Click-Through Rate On Your Email Campaigns
Another vital KPI for email marketing is the click-through rate. This measures the percentage of people who click on any link within your email (excluding the unsubscribe link) compared to those who don’t.
A reasonable click-through rate to aim for is between 2% and 5%.
Ensure your email content is engaging and relevant to your audience to improve your click-through rate.
And in the content itself, it’s super important to focus and guide the content towards your CTAs. Whether it’s a button or specific links, you want the reader to click at.
Avoid sending bad emails or bulk emails to sell stuff. Maintain a high quality throughout all your emails sent to your mailing list.
Improve Your Sender Reputation
To improve your sender reputation, there are numerous things you can do, especially with the tool EmailListValidation as well.
Before we dive into that, let me elaborate on your sender score and how it’s calculated.
Factors Affecting Sender Score
Your sender score is crucial for the success of your email marketing efforts since it influences whether your emails end up in spam or not. 3 main factors negatively affecting your sender score are:
- Emails marked as spam by recipients: The more people who mark your emails as spam, the lower your sender’s reputation will be.
- Bounced emails: Sending emails to non-existent email accounts or spam trap accounts will also hurt your sender score.
- Spam trap accounts: These are accounts from internet service providers(ISP) who automatically sign up for your newsletter and check if you follow all the best practices within email marketing.
How To Improve Your Sender Score
To increase your sender score, you should focus on the following strategies:
- Continuously improving your content to deliver quality to your lists of email addresses.
- Filtering out spam accounts from your newsletter list using methods such as automation or segmentation based on engagement metrics like click-through rate or open rate.
- Validating your email list using tools like EmailListValidation to remove invalid or spam emails.
- Using a double opt-in process for new subscribers so they confirm their subscription to your newsletter, eliminating spam accounts.
Test Your Sender Score
You can check your sender score on various websites, such as SenderScore.org.
Your sender score reflects how internet service providers view your domain’s trustworthiness and is determined by the actions people take when they receive emails from you (such as marking them as spam) and the quality of your email list.
By keeping track of your sender score and taking action to improve it, you can optimise your email marketing outcomes and ensure your emails reach your target audience.
Use an email verifier, ensure email verifications, protect your high-value contacts, eliminate syntax errors and much more. I’ll dive into this in the next section.
Remove Spam Emails From Your List
The most important thing is to identify your high-value contacts and remove invalid email addresses to get a clean email list to send quality content.
If you keep sending emails to invalid email addresses because you haven’t set up email verifications, then your emails will bounce, and bounced emails are hurting your sender reputation.
Here are 4 methods to get a clean email list, and only one of them is enabling email verifications.
1. Set Up An Email Cleaning Automation
Setting up an automation can help you filter out spam email accounts.
You can set up an automation for all your lists of email addresses stating that if a specific account hasn’t opened the last 10 emails you’ve sent out, you want them to unsubscribe from your list.
This can quickly be done in most email marketing platforms by simply dragging and dropping the necessary actions. I’m using Encharge personally for this part.
This is a great way to ensure you only have real users and remove low-quality addresses in all your lists of email addresses.
2. Set Up An Email List Segmentation
Another way to filter out spam accounts is by setting up a segment in your email marketing platform and stating that if an email’s activity has been non-existent in the last 10 months, it should be unsubscribed.
You can use both click-through rate and opening rate as the criteria for this segmentation. Again, I’m using Encharge to do this, but you can do it in almost any email marketing software.
If you’re in doubt about what email marketing platform is right for you, then I’ve collected the 11 best email marketing platforms.
3. Set Up Double Opt-In For Your Email Lists
This one you need to use carefully. The more steps a subscriber needs to go through, the more likely the subscriber will fall off and not get subscribed to your email list.
Double opt-in requires users to confirm their newsletter subscription after signing up on your website.
They’ll receive an email asking to confirm their subscription, effectively removing any spam accounts from your newsletter list.
However, double opt-in may decrease your conversion rate, as the extra step can cause some people to drop off and not subscribe.
It’s undoubtedly the most potent method instead of using an email verifier, but it’s also a risky step to take, but you’ll definitely get a clean list of emails.
You can set this up with any email marketing platform, I’m using Encharge for my emailing, and you can see how it’s done with an automation in Encharge here. 👇
4. Use EmailListValidation As Your Email Verifier
An email validation tool is a great way to filter out spam accounts from your newsletter list. Tools like EmailListValidation works by checking email addresses against various factors, such as typos, domain existence, mail server response, and domain history. Based on the scores from these factors, the system determines whether the email is valid.
This method helps you get a more accurate understanding of your opening rate and click-through rate. EmailListValidation can be integrated with popular email platforms like MailChimp and ActiveCampaign, or you can upload a list of email addresses to be validated.
By using these techniques to remove spam accounts, you can have a cleaner list and focus on the subscribers that genuinely interact with your newsletter.
Using An Email List Validation Tool
Now to the exciting part of the article, let’s start using the EmailListValidation tool, go through how it works, the results I got, and what advantages you’ll get from using an email verifier tool like EmailListValidation.
How EmailListValidation Works
It all starts with you signing up for EmailListValidation. And then you’re ready. You’ll then export your email list from your email marketing tool and upload it to EmailListValidation.
If you’re using one of the email marketing platforms they integrate with, then you can easily import your email list through the integration.
The EmailListValidation Tool then evaluates email accounts based on certain factors. It checks for typos, verifies if the domain exists, pings the mail server, and investigates the domain’s history. All these factors are combined to create a score, based on which the system determines whether the email is valid.
You can also use their API, which might be more technical, but it allows you to automate your email verifier process. Especially if you’re sending out bulk emails, then you probably have large lists.
Results From EmailListValidation
After the validation, you will receive several lists:
- A list of completely fine emails that you can continue using.
- A list of spam trap emails that you should avoid.
- A list of invalid email accounts that you should remove from your list.
- A list of emails that the tool couldn’t define as good or bad, perhaps due to various reasons.
This allows you to clean your list and focus on email accounts that actually interact with your newsletters.
Advantages Of Using EmailListValidation
Overall, using EmailListValidation, you get several benefits, such as:
- You will gain a clearer understanding of your actual opening rate and click-through rate.
- It helps you filter out spam accounts and those that never open your emails.
- You can maintain an accurate, clean email list, increasing your sender’s reputation.
- It reduces the risk of accidentally filtering out engaged subscribers who, due to privacy settings, might not show up as having opened your emails.
Remember that while you can start using EmailListValidation for free, you may need to sign up for a paid plan if you have a more extensive email list. It’s a reputable tool used by many large companies, and it’s continually improving its algorithm to provide better validation results.
How Good Is EmailListValidation?
I uploaded a list of 716 emails, and the results showed that only 64% of the emails were good to send. If I continued emailing this list, I would send emails to more than 250 addresses.
By using Email List Validation, I get to remove the bad bulk emails and get a solid list where I only send emails to valid emails.
I can only recommend you to use it. The results are great, and EmailListValidation is only getting more intelligent and wiser as an email verifier the more we use it.
You can get started for free and test it out with 100 credits. Then you can try and run a list of 100 emails and see if it’s for you.
Wrap Up
To optimise your email marketing, focusing on two key performance indicators (KPIs), the opening and click-through rates, is essential. Achieving reasonable rates for newsletters and email campaigns falls between 17-28% for opening rates and 2-5% for click-through rates.
One crucial factor to consider in email marketing is your sender’s reputation. A high sender score means your emails are less likely to end up in spam folders. You can check your sender score on websites like Senderscore.org. Improving the content, ensuring email accounts exist, and avoiding emails marked as spam are all ways to increase your sender score.
Removing spam accounts is essential when managing your email list, as they can negatively impact your opening and click-through rates. Here are four methods you can use to filter out spam accounts:
- Automation: Use email systems, like InCharge, to set up automation to unsubscribe accounts that haven’t opened a certain number of your emails.
- Segmentation: Create segments within your email system to filter out accounts without email activity within a set time frame, for example, no activity in the last ten months.
- Double opt-in: Implementing a double opt-in system can effectively remove spam accounts from your email list. However, this may decrease your conversion rate due to additional steps in the subscription process.
- Email validation tool: Using tools like EmailListValidation can help verify email accounts to identify valid emails, spam traps, and invalid email accounts. This method ensures you are only sending emails to active, valid subscribers.
Remember that ever since iOS 13, it’s nearly impossible to track when people on iPhones open emails. This is an important consideration when using methods like automation and segmentation. EmailListValidation is recommended because it effectively filters out spam accounts.
Improving your email list’s quality using the methods mentioned above can help increase both your opening and click-through rates, giving you a more accurate representation of the success of your email campaigns.
Email List Validation
Cleaning your email list for spam emails and spam trap accounts is some of the best things you'll ever do. Watch the Email List Validation Review.
Product Brand: Email List Validation
4
Pros
- Great algorithm to find spam emails
- Filters through emails fast
- Easy workflow
Cons
- Missing extra tools and guidelines to filter through spam emails
- Missing more integrations to import email lists
- Missing an option to monitor email lists
