Formaloo – Gather Feedback from your Customers and Website Visitors

How important is feedback to you? For me, it’s very important as it gives me guidance to go in the right direction with a specific product. And that’s why I want to show you Formaloo, a product that allows you to build any type of form for your website, so you can gather feedback. Let’s check it out.

This is the Formaloo platform and here on the dashboard we can either create a new Formaloo, as they call it, or we can see the forms we have already created. Over here on the menu, you can see that we can actually share forms with each other. They have a customer data platform, and then they have a bunch of templates and this is a huge pro for using Formaloo. Try to see all of these different templates that they have built for us to use really like that. And here you only see four within one category.

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  1. Features of Formaloo
  2. Formaloo Pricing
  3. Alternatives to Formaloo
  4. Future of Formaloo
  5. Pros & Cons using Formaloo
  6. Last thoughts on Formaloo

Features of Formaloo

But if I open up here, they often have more, and you can see here they have eight in this category. That makes it easy for you to get started with a form. Now I want to make a form that helps gather customer feedback. So here it will initialise the template, and you can see on the left side we have all the fields we are building with. And on the right side we have how it will look in real time.

So here we have the title of the form. I will call this one Customer Feedback, and then you can see that it has inserted up here a logo. If I click here, then I can upload a new logo. Here there is a short description, and then we start on the form. So the first question is how would you rate the design of our site?

How would you rate the range of products and so on? So all of these are feedback questions. And if you want to add a question, for instance, let’s say we want to add a drop-down. Then you basically just drag it over, and you can see that it’s not working 100% because it was dragging behind the layer, but it added it. So over here we add the title of our drop-down in this case.

We have our description here, which you can add if you want. Otherwise, the title will be the question. Then we can choose whether they have to answer this or not. And then down here we add all of our options. So here we can say option two, we can say option three, and so on.

So now we have already created a new question. That’s how easy it is. You can see we have the options over here, and then you can actually play around with them already. And that’s what I really like, that we have the builder on the left side, and then we have the form of how it looks on the right side.

So you can tweak it and see immediately how it will look. And going back here, we can add multiple more fields, and they are working on adding even more field types than this. But as long as you have the text and a single choice, multiple choices and the drop-down, then you can almost get around. But they’re adding a signature field in the near future. But this is our form, and you can see you can work with Smileys, you can work with images as your single option.

You can also work with an NPS score here and text fields. Now up here in the settings is where we choose the address. We can change this one to just be customer feedback if it’s available of course, I would really like a CNAME option. Then here we can decide the category.

If you have categories for your forms, then we can choose when should it be active from, and when should it be active to? Let’s say it’s a form. You want to gather feedback from 1 February until 28 of February and then automatically it needs to close down. That’s possible here. Let’s say it’s a form where you want to give an E-paper in exchange for their email.

Then you can redirect them to the E-paper when they have finished the form right here. Here you choose whether the form data should be redirected to the URL as well. So if you want to on the redirect page, save the data there as well. You can do that here. Then you can set a timer, basically a countdown.

You can set the maximum amount of responses you want to receive for this form and here it’s just whether it’s active or not. Now, one thing you can also add is payment. So let’s say that this is a form to buy a book for instance. Then you can add a payment here and the only payment method they are supporting at the moment is Stripe. But I really hope to see in the future some more payment methods.

Right now I have not set up any payment methods that you do within Settings. Now, going back here we have the design as well and in the design we choose how the form should be. Should it be a widget, should it be a single step, should it be a multistep? And as I change these you can see that the different options down here change as well. And this is where you customise it at the moment.

So here you can see that we can change the colours. Let’s say this one is what we are going for. Here you can change the background colour and the background photo. You can set a shadow and then up here you can set the colours for the buttons, the background, the fields and the text colour. And based on what you’re choosing here, then the options here are changing as well. Now you can also set up notification.

So, every time someone submits this form you will receive a notification. And now some more technical parts, because they do also have a calculator for your form. So here you can use the form calculator to basically calculate what you need for the form. So let’s say that you are building a price calculator for your website. Let’s say that you’re selling a specific project where based on how many items they want, it becomes more expensive.

That is what you can use the calculator for. And up here you can choose whether they need to see the calculation after submission or if you want to show it on the redirected page. I would really like to be able to send them the calculation per email, but here you can see that if I click on a field then you can add the calculation over here. Right now I cannot add calculations to these points, but what I just explained is what you use the calculator for. Now you can also build logic.

So let’s say that you have a form and based on what they answer then they need to go to specific steps. So let’s say that you have an entire section in your form which talks about a certain subject, but they need to be able to skip that. Then here you can drag the different fields and say that if they submit the form from here then it needs to go to a link, for instance, and we can add the if and else here. So let’s say that if they enter a specific value then jump to this step for instance.

This is how you use logic and this is your way of making a form which is customised for the customer. So the customer doesn’t have to spend time on answering questions or skipping questions that they don’t need to answer. Now the last page is the result page. Here you can see some analytics about your form, you can see how many fields you have, you can view it, and then you can see that we still have different options here. We do also have a presentation mode, which I will show you just in a moment.

Here in the charts we can see how likely are you to recommend us to a friend? Could you tell us from where you placed your order? These are all the fields within the form. So when they start answering these, you can see a diagram of who has chosen the most different types of answers. Over here basically it’s just listing all the responses.

Here you can set up integrations into your form. So let’s say that you want to collect all the responses in Google sheets. Then you just set it up via Zapier and Zapier opens up endless possibilities, and you can even use web hooks to send out your data. Then you can share your form here via a link, or you can do it on social media, and then you can choose whether it should be a widget script, iframe or an embedded link on your own website. Now the presentation mode which I will enable here just gives you a link.

And this link is basically a way of showing your form. So you can see out here we have all the different questions and in here is where we start the form. So, first off, we have the first question here about stars. I will press continue on that. Then we have the question that we added in this video review, continue and then so on.

So you can test out the form here in the browser to see how it really works, whether you need to incorporate more questions, if your logic is working as you wish, or you need to change some design maybe, it’s just a great way to get a full view of your form. Now they do also have a customer data platform. I will not dive too much into this, but here you have a dashboard, you have an overview of your customers, then you have the different campaigns that you are running. You can create a campaign here where you contact them via SMS or email and what you want to write in the campaign title, the description and what customers you want to send it to. Maybe it’s per Tags, or it’s all customers, and then you can send out with the subject and email.

Very simple. Here you can build Tags, so you can divide your customer base into different types of groups. And then we have connections as well where you can see where they’re coming from, basically the source. And then you have the map view here where you can map your different data. It’s a very simple platform where you can send out information to your customers that has submitted all of your forms.

And this is also a part of Formaloo. Now, before we move on to the pricing, I just want to show you the settings because Settings is just a quick overview for you. But if you go to payment methods, this is where you set up Stripe. So if I create a new payment method here, I can give it a title, and then it’s basically just the information from Stripe with a private key the public key. You can add a description if you want, and then you choose Stripe down here, and then you have your set-up for your payment method.

It’s that simple. They do also have an open API if you want to integrate completely your system with Formaloo, and here you get your API, key and token for that. And they do also have documentation for it as well.

Formaloo Pricing

You can start using Formaloo completely free, and I would recommend you do that, so you can test out the product. Now, when you have tested out Formaloo and you want to go with a paid plan, they have a lot of different plans, and they differ on both features, the amount of forms you get and the storage. So it’s really important that you read all the plans and choose the one that fits your need.

Alternatives to Formaloo

Now the alternative to Formaloo as I see it is TypeForm and BlockSurvey. BlockSurvey we have already discussed, and you can see the review up here.

BlockSurvey - Create Surveys utilising AI


Blocksurvey has taken a different approach to forms building, by encrypting everything on top of a blockchain.

But BlockSurvey is a bit ahead in the way that they encrypt all the data with Blockchain, which I also explained in the review. Whereas TypeForm is just the best alternative in the industry, they have been there the longest, they’re the biggest team and their product is just superb. I will say that Formaloo is the third in the pile here because Formaloo has some issues with the design, they have some issues with the amount of fields that you can use and then the overall workflow in Formaloo needs a touch up.

Future of Formaloo

Now what can we expect in the future of Formaloo? To begin with, they’re working on an import module, so we can import our Excel files, CSV files and hopefully different types of files in the future. All of our data collected within Formaloo, then they are also working on an autosave function. This means that all the users that go to your forms, and they do not finish the form, they will still save their data, both, so you can see it, but also, so they can come back and continue from where they left off. The third point I want to mention is customisation.

It’s so important for both you and me that our Forms looks like our universe for our website and right now we cannot build with custom CSS or Google Fonts. This is something they are adding. And the last point I just want to mention is they’re adding more integrations, so we can send our data wherever we need to, and they’re adding more field types like a signature type.

Pros & Cons using Formaloo

Now after using Formaloo, I really do like that they have a lot of templates because it’s easy to get started, and then I really enjoy their Zapier integration, so we can send data wherever we needed to go. Now two things I wish they would improve are the design of the platform and the workflow overall. Sometimes it can be a little complicated to create these forms and style them as we need to.

Last thoughts on Formaloo

My thoughts on Formaloo is that I’m really missing the wow factor. With Formaloo we can build forms, and we can send the data of the forms to an external programme. But if I have to be a little rough, that’s about it. I’m really missing an extra layer. It’s not easy to create forms and all of our data is not encrypted like we saw with BlockSurvey.

TypeForm is really winning on the workflow of how easy it is to create forms. So I feel Formaloo is not there yet, but it does have potential and that’s why I want to give Formaloo three stars.

Phillip Stemann
Phillip Stemann
I have been in the software industry for 10+ years, and I’ve gathered a ton of experience I’m sharing with you. I test out tools each week and share my findings with you, for you to easily choose the right software for your needs. I have so far reviews many types of software and even built software myself, it’s a huge passion for me.