Gravitec review – Bring more website visitors in

Gravitec review - Bring more website visitors in

Do you feel you have tried all marketing channels, and you’re looking for a new one? Then I might have something for you. This is Gravitec, a software for browser push notifications. Let’s check it out.

This is the Gravitec platform, very well-designed and easy to use. On the dashboard we have all of our websites that we have Gravitec installed on, and I’ll just choose my own website right here. We’ll be thrown right in to see some statistics. Basically, a report here from the 14 January until the 14 February, Let me just change to a lifetime. So we get some data.

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    1. Features of Gravitec
    2. Gravitec Pricing
    3. Alternatives to Gravitec
    4. Future of Gravitec
    5. Pros & Cons using Gravitec
    6. Last thoughts on Gravitec

    Features of Gravitec

    So here you can see that for June. In 2021, I sent 57, 56 got delivered and 33 of these were seen, 9 were opened and 16 were closed. So this means that I have a conversion rate right now for my type of push notification of 27.27%. That is pretty good if you’re a web shop, of course, your conversion is measured differently, but that is the reporting.

    We do also have some campaign history over here where we can dive into the different campaigns we’ve sent out, and basically we can just see the numbers, how many has been sent, delivered, seen, open just like you saw before. But for the specific campaign, then we can also see what browsers are supported, what OS has been used, in countries, and so on. So this is more if you want to deep dive into the different campaigns. Then we have an overview of our subscribers here where you can see the country, the city, basically a summary down here where you can count all of your subscribers based on a filter, the OS they’re using, and basically just a lot of great data. Of course, all of these subscribers are anonymous, so we cannot see who they are exactly. We can just see some data behind who they are.

    Then. We do also have some segments here where you can segment all of your subscribers into different types of criteria. That is again, if you want to maybe send push notifications based on the article to one group and another article via a push notification to a second group. That is also possible in the segment. But let’s try and create a campaign.

    This can be done in multiple ways, but I’ll show you two ways now. The first one here is just completely generic manual typing. You can choose the quick mode if you want, where you can enter a URL, or you can just type in manually. To begin with, I will just type in manually, and as you can see, while I write over here on the right side, it is filling it out, so we can see how it looks in Chrome, on Android, Windows and macOS. So, right now in Windows, the logo is not looking so good, but it is on Windows 7.

    And within all of these OSes, we can also choose the browser, so you can see there is some stuff with the logo that does not look so good. Then we can also choose the destination URL. I will just choose my website right here and if you’re working with UTM codes that is also possible to fill in here. So you can see in analytics how many people actually clicked on this browser notification. Then we choose when we want to send it out right now it’s just immediately.

    We can choose the category over here, and we can choose what span should be sent out. You can also choose if you want to distribute the delivery. Moving down here we choose the rich notification which is with images and buttons. So we can add a button here and then this button will have a title, and it will have a URL as well, and you can add a second button as well. But scrolling up you can see the button down here is now called Title, so this can be used for secondary links.

    Moving down to targeting this is where if you want to segment your notification only to go out to a specific type of people that you have already segmented. It can be via text, it can also be via segment as I just showed you before and now this one is actually ready, so I can send it out. I will not do this now. The second way you can do it is via URL. So here I have my newest article and I will now press autofill, so it will take the meta title and the meta description filled out, fill out the destination URL.

    I can even down here choose the image I want to use, and I can choose what I want to crop it as. So I’ll choose it there, you can see now it has an image. I can also upload an icon if I want to really narrow it in to show the specific image I want to. And then when this one is ready, I can send out the campaign.

    So you can see the second one was much faster to set up because the content was already written. I just had to enter the URL. But now let’s try and go to automations because in here you can use an RSS feed to push notifications out in a more simplified way. Within the automation here we have our feed and then here we choose what time period should these be shot out? How many campaigns per day, what timezone, whether it should be top news or breaking news.

    And then again, we can add buttons if we want to. Very simplified and this just runs in the background by itself you don’t have to do anything going back to the automations. You can also build drip campaigns and a drip campaign is basically just a lot of campaigns coming after each other. So let’s say that there should be an interval of three days. We’ll call this one YouTube drip campaign, and it should start tomorrow.

    Then we go on to the next step where we can add all the URLs here. So I will just add to the campaign. So right now we have a drip campaign of three push notifications. As you can see here, I can then save it and activate it, or I can just save it if I still want to maybe add some more articles to this drip campaign and this again will run completely automatically, sending out three push notifications basically after each other where there is an interval of three days. This is also working very well.

    Now, going back to the automations we also have pushed digest. We can also tweet to push, or we can send out a welcome message to all the new subscribers. In The Push digest is very simple. We can send out either a daily or weekly digest of all of your content. So let’s see the daily one here.

    This one is made in a smart way. It is sent out Monday to Friday at 10:00 in this timezone. It shows me the six top news, and then it just has a title and reads the most popular news for the previous day. Very simple but this is if you just want to recap your entire news site because if you write maybe two or three articles per week it doesn’t make so much sense to use this digest. But if you’re a new site, and you have hundreds of articles a day then this could be very interesting to maybe create an overview for your visitors to draw them in and read your news again.

    Now we also have a tweet to push right here where I have connected to my Twitter account, and then we can automatically send out campaigns based on hashtags from Twitter. I have not played so much wit, and it is sometimes a little dangerous because if you choose a very popular hashtag you can end up spamming all of your visitors on your website. So just be careful with this. But this is the automations. They are very easy to use, and they can really bring a lot of traffic to your website if you use them in the right way.

    The last thing I want to show you is the prompt and bell. Because here you can customise how it looks when your website asks for permission to send out notifications. So you can see, we can both see how it looks on the mobile and on the desktop. And here you can change how you want your appearance to be. If you want it as a model, a toastr or just a subscription bell down there, then you can change the design of it. You can change how it should be shown.

    Right now I’ve chosen after delay of 2 seconds you choose the colours and then the text and it’s so important you just don’t write: Can I send you push notifications? Because that doesn’t make any sense for the visitor. The visitor needs to know what they get out of accepting push notifications? And that is why, for my website, I have asked, would you like to receive a software review once a week? Then I have added the button I don’t want, I want reviews.

    Very simple. And for mobile, I’ve just changed the design a little, but I have kept the same text. Over here, we also have the block override where we can choose to reshow the permission prompt after a certain number of days, or after they have read maybe two or three pages. So let’s say a visitor comes to your website, declines the push notifications, read your website, and they’re interested. So they keep on reading.

    And when they reach the third page, then you ask them again, are you sure you don’t want to receive push notifications? So I can tell you all the great news that I’m building for you. That is a really neat feature. And the last one is the bell where they can just get an overview of all of their push notifications. It is basically, like an inbox. You can choose the inbox right here.

    You can also choose if they should have the notification configurator. But I have just a push notification on. So let me just show you on my website what this looks like. So here we are on my website and here you can see we have a little notification asking: Would you like to receive a software review once a week? If I say I don’t want, it will just disappear.

    If I say I want reviews, it will then open the real push notification permission question over here in the browser where I can say allow. And now I have allowed. So you can see down here in the right corner a little bell where I can see my push notification. These four push notifications I’ve already received, so I can Mark them all as read. And now the push notification bell down here is empty.

    And that is how it looks. You can really customise it as you want to. And the way you get Gravitec on your website is just by copying and pasting a little script, basically like installing Google Analytics. And you can see right here it’s just a simple script you insert. You can also download the WordPress plugin if you want to, or here if you’re using Wix, Tilde or others, you need to do it in a little different way.

    But they have these three ways right now, and it’s very simple to install.

    Gravitec Pricing

    Now, Gravitec’s pricing plan is very simple. They have a free plan that you can use for as long as you want, trying out Gravitec and even using it for your website. And then they have a paid plan where the amount you pay depends on the number of subscribers you have for your account. For the paid plan, you also get automations, and you get access to their API.

    Alternatives to Gravitec

    Now the alternatives to Gravitec are OneSignal and Webpushr.

    OneSignal is ahead in functionality. You can do A/B testing. Maybe they don’t have as many integrations as Gravitec. So Gravitec is perfect for WooCommerce and Shopify webshops, whereas OneSignal is a bit more wide in their target group, and you can use it for multiple things. Within OneSignal you do also get mobile app push notifications.

    So Gravitec is maybe not so much behind OneSignal. There are just two different use cases and WebPushr is a more simplified version of all of these three combined. So, depending on your needs, you need to choose the software that fits your use case perfectly.

    Future of Gravitec

    Gravitec is a product that has been developed for some time now. That is also why the future is very interesting because we don’t see bugs fixing and core development. We only see new features and new developments So first off, they’re working on integrations to Shopify, WooCommerce and Wix, so we can send push notifications on abandoned carts if a product is back in stock or something third. This will really make it possible to draw back all of your visitors and make them make the purchase you want them to.

    Then they are also working on automation integrations to Integrately, SyncSpider and Integromat, so we can push our data from Gravitec to these integration platforms and then to a third party platform where we want to utilise all of this data. Last but not least, they are working on a new feature where we can make push notifications based on an RSS feed. So if you’re using WordPress or something other of these types of CMS systems, then you often have an RSS feed. This RSS feed is updated every time you publish a new post. So, in this case, you will be able to send out a browser notification every time you publish a new post and this will happen completely automatically.

    That is what makes this feature so interesting.

    Pros & Cons using Gravitec

    Using Gravitec, I’m a big fan of their automations and their drip campaigns and just the fact that it’s so easy to use. But I really hope that they will implement some A/B testing in the near future, so we can increase this low conversion and then that they will make Safari support easier, because right now it is so complicated to make it work.

    Last thoughts on Gravitec

    If you have a webshop, then Gravitec is a perfect new marketing channel for you. The options are endless. Gravitec really comes with a lot of opportunities, a well-developed platform, which is why I want to give Gravitec four stars.

    Posted by
    Phillip Stemann

    I have been in the software industry for 10+ years, and I’ve gathered a ton of experience I’m sharing with you. I test out tools each week and share my findings with you, for you to easily choose the right software for your needs. I have so far reviews many types of software and even built software myself, it’s a huge passion for me.