How to create a keyword research | Ep. #18

Hi, my name is Phillip Stemann, and I’ll be learning you how to succeed with your website.

In my last episode here on the podcast, I was talking about the 11 steps I go through for each one of my blog posts to make sure they are ranking. In the next couple of episodes, I will dive into each one of these 11 steps. Some episodes will contain more than one step because then maybe not that big, all of them. But today we will dive into how you make a keyword research and why you should do it.

A keyword research is basically you defining your focus and your purpose of your SEO copywriting. We can all make a list of important words for our niche, but if no one searches on them or the competition is simply too high, it’s a complete waste of your time. Furthermore, it helps you plan content months in advance.

So let’s get started. Before you start on your keyword research or this is actually a part of doing a keyword research. You need to define your niche and you need to be niche. You cannot be too broad when you start out creating content.

You can always broaden your horizons later on, but start specific and then build your way out from there. For instance, I started on specific WordPress website tips and now I have taken it a step up where I’m focussing on the general website and marketing.

When you have your niche, it’s important you define your goal. What is your website about? Who are you? What makes you special, what makes you stand out and so on.

Then you make a list of relevant topics for your website. It can be anything. Basically put down everything that you can come to mind based on this list. You now need to pick out keywords. We need this for later on, but basically go through all of these topics you have made and pick out the important keywords as you see it. It’s important you focus on long tail keywords. If you have the short keywords, the chances of a high competition is high, and we do not want to start out on those keywords.

We want to focus on the long tail keywords because that’s where our opportunities lay. Now, when you have all of your keywords, you need to run them through a tool. I personally use It’s not free, but I can recommend it. You can also use a tool like Semrush. If you want a free tool, you can use Google keyword planner to define difficulty and search volume because this is what it’s about. When you have a list of all the long tail keywords that you need to focus on, we need to figure out where the opportunities lay.

Newsletter section

Software reviews each week

Join 700+ other subscribers and get a marketing tool review and an actionable marketing tip every week.

Of course, you can focus on the difficult keywords, but that’s not where you should start. You need to start where we have a little competition and a high search volume because that’s where the opportunities lay for you to get started. Now your list is boiled down to even less, and now it’s important we study the search intent. I’ve made an episode about this. You can go back and listen to search intent. Where I really go into depth. But basically you need to make sure that your search intent is not transactional unless, of course, you’re selling something.

I usually go for the informational intent because I want to answer questions that my visitors and readers have. When you have defined search intent, you can also use tools like or Semrush to define the search intent. This is an important step. When you have done this, you now have the list that you can focus on and you know what content you need to write for each long tail keyword, but we’re not done here. Furthermore, than all of these steps I have mentioned here.

You need to make a list of your competitors for multiple reasons. Your competitors show you what they are focussing on. They show you what they find important and you can measure yourself up against them. So, of course, you can measure yourself up against them in terms of ranking positions and so on. But you can also steal from them. And this is not a steal that we go to prison for. This is a steal where you basically look at where their opportunities are.

Maybe they have a ton of keywords. Again, long tail keywords that you have missed and then you basically just pick those out. The way you do this is that you take your competitors and then you run them through a tool like or Semrush. What it will show you is that it will show you what your competitors are ranking on, what keywords they’re ranking on and what content are ranking for this keyword. Often you will see a ton of opportunity and a ton of different contents that you have missed and that you can just dive into and take a look at.

So that’s been the steps just to conclude everything you need to define your niche, define your goal, make a list of relevant topics for your website. Pick out the long tail keywords from this list. Run those keywords through a tool. Make sure you have the search intent in order and then do a competitor analysis to get even more long tail keywords to focus on.

I hope it’s been helpful. I would love for you to leave a review wherever you are listening to this podcast. And remember, consistency is key to success. Let’s catch up on the next one.

Phillip Stemann
Phillip Stemann
I have been in the software industry for 10+ years, and I’ve gathered a ton of experience I’m sharing with you. I test out tools each week and share my findings with you, for you to easily choose the right software for your needs. I have so far reviews many types of software and even built software myself, it’s a huge passion for me.