To understand how to estimate organic keyword search volume, you need to understand a couple of elements first.
To estimate organic keyword search volume, you can use a free tool like LowFruits, run a keyword research report on your keyword, and get an estimate on the keyword search volume.
Keyword research isn’t just about finding words; it’s about gauging their SEO traffic potential.
Whether you’re a budding blogger or an established e-commerce pro, this guide explains how to master keyword research, interpret search volume, and choose the right tools.
How To Estimate Organic Search Volume
Analyzing keyword ranking and estimating organic traffic are pivotal steps in crafting an effective SEO strategy.
This process helps understand the potential number of users that could land on your website through specific keywords.
|Check your ranking position||Your website’s position in search results clearly shows its visibility.|
A simple Google search for your keyword can offer insights. Use a private browsing window or dedicated keyword analysis tools for unbiased results.
|Estimate search volume||This involves gauging the number of times a keyword is searched within a time frame, typically per month.|
A keyword’s potential traffic can be roughly estimated by multiplying its search volume by its click-through rate (CTR).
|Conduct competitor analysis||Exploring your competitors’ keyword strategy can unveil new keyword opportunities for you.|
This approach can also estimate search volume and CTR for those keywords.
What is Keyword Research?
Keyword research is the practice of identifying specific keywords that potential visitors might use when searching online.
It forms the backbone of any successful SEO strategy.
Effective keyword research ensures that your SEO efforts align with what people seek.
It offers a glimpse into the searcher’s intent, enabling you to tailor your content to answer their queries directly.
When integrated into your content, these keywords maximize your chances of attracting relevant and quality traffic.
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How to Use Free Keyword Research Tools To Estimate Organic Traffic?
Alongside the above methods, there are many keyword research tools that you can leverage to get deeper insights.
Not only can they be used to identify keywords relevant to your niche, but you can also view search volume data, keyword difficulty, and other crucial metrics
- Google Search Console (GSC): This requires you to have some traffic already, and based on this traffic, you can see how many impressions you get on specific keywords and estimate from there.
- Google Keyword Planner: Search for your specific keywords and get an estimate from Google themselves, but remember it’s an estimate often. It’s much higher than what Google says.
- Google Trends: This is a cool tool to find trends before they take off, but you can also confirm if your subject is still trending and how popular it is.
- LowFruits: Completely free, you can run a report and get search volume on each keyword in the report. It’s super useful.
These free resources are great starting points for beginners or those on a tight budget.
Understanding Search Volume in SEO
The first step in keyword research is determining the traffic potential of different keywords.
You can do this by analyzing the search volume of each keyword.
Search volume is a metric that indicates the number of times a specific keyword is queried on search engines within a typical timeframe, usually a month.
It’s a foundational element in keyword research for several reasons:
- Popularity Indicator: A high search volume means a keyword is frequently searched, indicating its popularity among users.
- Traffic Potential: Keywords with substantial search volume can direct a larger audience to your site, enhancing your website’s visibility.
By targeting keywords with significant search volume, there is potential to tap into a larger audience and boost your website’s visibility.
However, popular keywords often come with greater competition, making it challenging to rank at the top.
Therefore, while a high search volume is often desired, balancing it against the competition and keyword difficulty is essential.
Factors Impacting Search Volume and Keyword Selection
As mentioned, when delving into search volume, it’s important to recognize that not all high-volume keywords will guarantee an influx of traffic.
Several factors can impact a keyword’s true potential:
- Keyword Difficulty: This refers to the competition level of a keyword. High search volume keywords can be enticing but often come with increased competition. It’s essential to balance a keyword’s popularity (search volume) and its difficulty (competition level).
- Current Ranking Position & CTR: Your website’s current position in search rankings for a specific keyword and the click-through rate (CTR) can influence the actual traffic received.
- Search Intent: It’s not enough to target high-volume keywords. Understanding the reason users are searching for a particular keyword is crucial. A mismatch in search intent can result in low conversions even if traffic is high.
Organic vs. Paid Traffic?
Organic traffic refers to visitors who land on your website through unpaid search results, while paid traffic comes from advertisements.
Organic traffic is deemed more valuable as these visitors actively search for something specific, leading to higher click-through rates (CTR) and conversions.
Additionally, organic search results are seen as more trustworthy than paid ads.
Ultimate Checklist: Estimating Keyword Traffic for Your SEO Strategy
Now, if you’re ready to dive right in and estimate your keyword traffic, here is a checklist that takes you through it step-by-step and what you need to know.
Here’s how to estimate that potential and weave it into your SEO roadmap:
Understanding Monthly Search Volume:
- To gauge the potential of a keyword, begin by examining its monthly search volume, accessible through tools like Google Keyword Planner and Semrush.
Considering Click-Through Rate (CTR):
- While high search volume indicates a keyword’s potential, its real-world impact is influenced by its CTR.
- Estimating traffic involves multiplying a keyword’s search volume by its CTR. For instance:
- 1000 (Search Volume) x 5% (CTR) = 50 (Estimated Traffic)
Aligning with Search Intent:
- Ensure that your content aligns with the reason users search for specific keywords.
- Misalignment can result in high traffic but low conversion rates. Utilize tools like Google Analytics to assess the alignment.
- Understand the competitiveness of your chosen keywords.
- Tools like Google Search Console and SEMrush can provide insights into the competition and where you stand. Examining the CTR for keywords on search results’ first page helps refine your keyword priorities.
Using Comprehensive Tools like Semrush’s Keyword Magic:
- Some tools, such as Keyword Magic, provide estimates based on organic search volume and CTR. Such tools are beneficial for prioritizing even long-tail keywords with fewer search volumes.
Estimating keyword traffic accurately is essential to drive organic traffic to your website and improve your search engine optimization efforts.
It goes beyond selecting the right keywords. By conducting organic research and analyzing the search volume and traffic of keywords at the keyword level, you can use it to find high-potential keywords and prioritize them.
By tapping into keyword research tools, you can create an accurate estimate of monthly search traffic and optimize your website accordingly.
Analyzing keywords your competitors are ranking for, average search volume, and total search volume can provide valuable insights into estimated search traffic and help you find the keywords you may want to target.
Ensuring your content resonates with your target audience and stands out in the vast sea of online information is important.
Use SEO-relevant keywords in your content, including drive traffic, search engine results, and optimization, to make your content more discoverable and effective.