Hi, my name is Phillip Stemann, and I’ll be learning you how to succeed with your website. Link building is probably one of the most forgotten strategies within SEO, it’s super easy to achieve, but people often forget it. And often when you make blog posts, which is perfect for internal link building, then you forget to go back in time and edit your blog post. But let me dig into what internal link building is.
It’s basically, if you can imagine that you have a cooking blog on this cooking blog. You have made a blog post about a sauce. You have made the full recipe of the sauce, and now you make a new blog post about a recipe of can be any recipe. But this recipe uses the sauce you made previously. So instead of duplicating the content of the recipe of the sauce, you basically just link to the sauce article and now you have your first internal link. So the difference on internal and external link building is that when you link within your site, it’s called internal link building. And when you link away from your site to another domain, it’s called external link building.
There are multiple gains by doing this. First of all, when your visitors come to your website and read your content, if they want to read more about a specific subject and you have a link, they will most likely click on the link to go and read about it to get more knowledge. And the thing is that Google sees this very positively as the user spends more time on your website.
It’s also a great way to show Google how your structure is on your website. So that’s why it’s super important that you set up your structure correct. And that you don’t link to your front page all the time or link to your contact page. You need to link to relevant pages. It’s super important if you just link like wherever. Google will not find that positively, and they will find it to be a bad user experience. And as we have mentioned earlier in these episodes, a bad user experience is bad for your SEO.
All right. If you are using WordPress, you are in for a treat. I have been using a plugin called Link Whisper. It’s a fantastic plugin to help you win in this internal link building game. There are free options because Link Whisperer costs USD 77. If you want free options, you can use either Rank Math SEO or Yoast SEO. The issue with those two are that it’s not automatic. You have to basically tell it what to link.
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Link Whisper have a free version and a premium version, I do recommend you going for the premium version, you will not regret it.
They have what they call features that auto suggest you what you can interlink to. But it’s not automatic. You have to basically tell what content is important for other content and then there’s no point in it. Then you can just do it manually by yourself. What’s great about Link Whisper is that it’s completely automatic. What you do is after you buy it, you set it up and then you integrate with Google Search Console. Now you have multiple options.
First option I would recommend you is to run a link report. Basically this link report will scan all your blog posts. And what it will do is that it will look for keywords, for sentences, for phrases that matches other articles. And if you have, let’s go back to the example. You have a recipe that uses a sauce and you have an article about the sauce, then it would recommend you putting a link in the recipe that uses the sauce to the sauce article.
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And this happens completely, automatically. And it’s so easy. All you have to do is basically just click a button and then the link is inserted into your article. Furthermore, they have 404 error monitoring. This means that you will never have a link that doesn’t work. As I have mentioned earlier in these episodes, a 404 link is a very bad user experience and that affects your SEO rankings.
Furthermore, they have minor things like a domain’s report. So you can see what domains you link to the mostly hopefully it will be your own domain. They have broken links report, which shows you if you have inserted a link that’s formatted incorrectly can be that it’s missing https, or it’s missing a colon or two slashes. It can show you Orphaned posts, an Orphaned post is basically a post that has zero links to it. And that’s very bad because then you’re basically telling Google that you don’t find this blog post relevant.
Google feels like if you don’t even want to link to your own blog post, why should I even care? Furthermore, they have target keywords. Target keywords basically tells Link Whisper what you want to rank for, for this specific article. And based on that, it can recommend you other articles. You can link to this blog post to achieve better results within this target keyword. Last but not least, they have an URL changer, where you can basically change all the URL’s globally on your website.
It’s it can be relevant sometimes. For instance, if you’re changing an article, you’re changing the URL of the article, then you can basically change globally all the URLs for the old article to the new article. And last but not least, they have auto linking. Auto linking basically means that you can set it up to say whenever a keyword occurs, then you set up a link to this specific article. It can save you a ton of time, but it can be dangerous too, because you can end up with a lot of spammy links. So be careful.
All right, guys, I hope this has been helpful. I would love for you to review whereever you are listening to this podcast. And remember, consistency is key to success. Thank you for listening. And let’s catch up on the next one.