Local SEO: Discover your opportunities with a Keyword Research | Ep. #26

Local SEO: Discover your opportunities with a Keyword Research

Hi, my name is Phillip Stemann, and I will be learning you how to succeed with your website. We have now gone through Google Maps and a brief introduction into local SEO in this episode of my mini series, diving into Local SEO, I’ll tell you how to build your set of keywords by doing a keyword research of local keywords. Doing a keyword research will take time, and it’s okay to break it up. I will definitely recommend you doing it as it will make your content life much easier in the future.

Luckily, a keyword research is not something you should do often. You can maybe do it once a year depending on your industry. It’s not something you need to keep up to date every week or so. There are many ways of doing this everywhere, from using Google itself to using a tool like Semrush to help you. I’ll share five different ways you can create your keyword research and I recommend you combining them as that will create the biggest set of data to test on.

The first method is using Google suggest we have all seen it when we want to Google something, when we start to type and then Google suggest you searches, all of these searches are based on previous searches done by other real people. This is a goldmine for you in order to fetch keywords. Go and try to start typing a keyword you have. You might be lucky and end up with five new long tail key, which you can add to your keyword research.

And then you take those new keywords and plug into Google to see what’s suggested and those and so on, so on. And then you can keep on going endless like that. Doing this, you will end up with endless keywords, for instance, if you run an Asian restaurant, then plot in keyword Asian restaurant and see the results, they should give you a great amount of ideas in order to plot down your keywords. The next method you can use is using Google’s local voice searches.

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    Local voice searches works the same way as Google suggest. But the searches are longer. Based on a study done by Google, around 20 percent of Google searches on a phone are done through voice searches. However, the biggest difference between Google search and local voice searches is the length of the search phrases. Voice searches are usually much longer and use a natural language. When you need to find search phrases, it works the same way. But instead of searching in keywords, then search on natural sentences in order to see what’s suggested from Google.

    The third method is using Google keyword planner. This tool you can use to determine the search amount on your keywords by just entering all the keywords you have so far if you want to find more keywords. They do also have a way to do this. You just enter your website and based on your websites content, Google keyword planner will scan and suggest a bunch of keywords. Be aware if your website is new, the results can be limited. The next method is using Yelp.

    It works a lot like Google suggest, but when you actually hit, enter and get search results, then you can see different keywords on different websites where you can get inspiration on what to focus secondary on. For instance, if you search on Asian food, then they might suggest Japanese fusion food and so on. So this is a way to find secondary keywords using Yelp. The last method, which is one of my favourite methods, is using a tool like Semrush or BiQ.Cloud.

    This is a mass data tool which will provide a huge amount of keywords for you. Be aware you need to sort out in these keywords. You will get a lot of keywords, which doesn’t make any sense for your need, but you’ll also get a lot of keywords that you have never, ever thought about who might have a great amount of searches each month. For each keyword, you’ll be able to see the difficulty score how many searching on the phrase and so much more.

    Of course, you want to go after the keywords with a low difficulty score, but with a great amount of searches each month. This is a great start if you have very few keywords and you want to build up a base of keywords. So that’s my five methods of how you build your keyword research. Remember, for each keyword to check, difficulty score and the amount of searches as the combination of these are really highlighting the best possibilities for you.

    And do remember, the tools are giving you estimates, which means that even though it says 10 to 15 searches, then it might be closer to two hundred searches. This is only estimates. It’s so important that you always use your common sense to pick out the keywords you agree looks correct for your business. Thank you so much for listening. I would highly appreciate if you would leave a review wherever you are listening to this podcast. And remember, consistency is key to success.

    Let’s catch up on the next one.

    Posted by
    Phillip Stemann

    I have been in the software industry for 10+ years, and I’ve gathered a ton of experience I’m sharing with you. I test out tools each week and share my findings with you, for you to easily choose the right software for your needs. I have so far reviews many types of software and even built software myself, it’s a huge passion for me.