LoopedIn – Increase Customer engagement

LoopedIn - Increase Customer engagement

Running a SaaS or a website where you want your users to engage can be tough. You have to do everything in your power to attract the users to your website and then when they are on your website, you need them to engage as well. Today’s product showcase is LoopedIn, a platform between you and your users. Via LoopedIn you can get feedback, share roadmaps, news, and so much more so without further Ado let’s dive into LoopedIn and let me show you the options.

We are now inside the product LoopedIn and here you can see on the dashboard. We get a quick overview of our activity on the roadmap, our news, announcements, and in the feedback module, I will just open up the menu here and over here you can see all of the different modules and settings we have within LoopedIn. We can really customise our roadmap and our updates feed to look exactly like we want it to be.

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    1. Features of LoopedIn
    2. LoopedIn pricing
    3. Alternatives to LoopedIn
    4. Future of LoopedIn
    5. LoopedIn Use Cases
    6. Pros & Cons using LoopedIn
    7. My experience using LoopedIn

    Features of LoopedIn

    Now first off, I want to show you the Ideas module. In here both you and I can create ideas that we want other people to see or at least the company itself. Here you can see that I have made an idea for a video that I can do here on YouTube and how it looks on the roadmap. I will just show you here, we have here the Ideas module, and you can see the idea here.

    What visitors can do is that they can go in and they can upvote the idea. They can also click on it, and then they can share comments over here to the right, you can see a new submission. This means that visitors can come in and add the ideas they would like to see within the platform. And it is this easy that you just need to add a title and some details about the idea. And then when the company receives this idea, they can, of course, reach out and ask questions about the idea in order to really understand it.

    Now, as you just saw briefly, the roadmap here. Roadmap is the next module I want to show you because the roadmap is where it really shows the value of LoopedIn. Here you can build out the roadmap exactly as you want it to, and I will show you just in a moment. But this is the roadmap that visitors and users see. Here they can click on the cards, and they can add comments. Often comments are used for questions or additions to the exact assignment we see here.

    We can also upvote if we want to see this feature being developed next. Here we can see in progress right now the LoopedIn review, which I’m doing right now is in progress. And then we can see what’s up next and the future, over here we can see released. Now let me show you how you build out your roadmap.

    Here we are in the admin section, and we can easily drag and drop the different tasks all around. Here I have changed my sections a little bit because I didn’t like the order before. I like when it goes from left to right, and before it was from right to left. So how I did that was I clicked edit roadmap and here you can see all of the columns. I have changed future all the way to the left where it was to the right before, and then I have added released here and what you can do is that you can also hide released if you don’t want to show what has been released, but you want to know it internally in your business.

    That is also possible. And then you can see down here we have a tonne of different settings that we can do, and we can really customise our Roadmap and our updates feed to exactly how we want it to be. We can add a logo. We can choose whether we want to display comments, we can allow follows and we can even change the direction of our menu points here. As I Scroll down here, you can see that we have even more features and settings to do.

    We can disable votes if we don’t want that. We can work with roadmap objectives. We can add features, we can change ideas and wether the feedback module should be shown or not. When we have gone through all of the settings and made it as exactly we would like you can see up here we can also add a public title and an internal title for the business internally, but when you’re done, you just scroll down and press save changes, and then you can see right now I have hidden released.

    So if we go back to the roadmap and I press refresh, you can now see that the released is no longer here, but it is still in our admin. It’s very easy to add cards. All you have to do is choose an objective, here I will just choose product review and I’ll add Canny as a product review. I’ll add this card here, you can see it’s an up next.

    This is not up next, I’ll just add it to the future. You easily drag and drop all of these elements around and the more you keep this updated, the better for your users as they will also be updated. Over here, we can see completed cards if we have any of those, and then we can toggle our features. We can edit the roadmap as I just shown you, and then we can do a lot more.

    But that is the Roadmap module. Now the updates module is also really interesting. Because here we can add announcements, we can add news, and we can even add releases. So let’s say you have an announcement that you have a new partner on your platform. Then you can easily make a news or an update here telling about that.

    But if you’ve made a huge release that your users needs to know. You can also just make an announcement or release message here. And it’s important then that you add this update section on your website or at least in your Roadmap website as we just saw before. So on the front end page for all of your users. This is how it looks. They can see version one has been released and then a short text I wrote.

    Then they can based on this give a reaction, here will say that I’m very happy to see this and then they can even subscribe for updates so they will get an email each time you make an announcement. This is great for customer engagement and to drive them into your website or at least into your public road map. Now let’s create a new post. Here we can choose the category based on what it is. Let’s say it’s a new feature, then you choose that.

    It can also be an improvement, a fix that a lot of people have asked for and a lot more. It can also be a coming soon. I will just choose for now coming soon. Here you can see that I’ve made a draft of a product review that I’m building of LoopedIn which is coming very soon. I will then create the draft.

    Then you can see we can add even more functionality and information to our announcement here. I can add segmentations if I have set that up, I can choose whether it should be public or private. Private is mainly for internal. Then I can choose whether I want to announce it to all of my email subscribers.

    As I just shown you before, we can add attachments, we can add comments already now and in here we can see the reactions when we have published it. We can see the feedback and the email history. For now. I will just press publish post. So now you can see that we have two announcements.

    We have the product review, and we have the version one release and this is how easy it is. You can always go to the roadmap and see how your updates look and it is not only showing on the road map if you want to, you can install the sidebar widget which is shown down here. When I click on this you can see that LoopedIn them themselves has made a feature request roundup. They have added new integrations for your public pages and a lot more. So this is another way that you can add it to your website and increase the customer engagement because each time you add a new announcement they will add a little notification sign down here which increases the customer engagement because your customers and users they want to click and see what’s new.

    Now moving on to the feedback module. Right now the feedback module is only on the public road map page. Soon we will see it as a feedback widget which I have mentioned briefly in the introduction. A feedback widget can be used for a lot of different elements. It can be used after an action.

    It can be used just to get feedback on a specific design or a lot more ideas that you have. The feedback widget will really increase all of the data flow and the feedback that we get. But here you can see that I have received one feedback that someone would like to see an ActiveCampaign product review, and in here I can see that they would like me to showcase the most important features of ActiveCampaign, and right now it is in the category of new.

    What I can do if I like this idea, then I can push it directly to the roadmap and it will then lay in the future column as we just saw before. I can also convert it to an idea to maybe gather some more information about this feedback subject and get some feedback from all of the other users and customers that I do have.

    I can also mark it as complete if it’s already in the platform, or I can just delete the feedback if it’s spam, or it’s just not relevant for my business. The way it works from the public road map page is as simple as we saw before. Basically, you just add a title and some more details and then the feedback is added. This is very simple, and it increases the customer engagement because they don’t have to fill out a tonne of information in order to just give some short feedback to you.

    Now the last module here before we go to Settings is responses.

    This is basically all of the responses we get from feedback from our roadmap and from our updates. So as I’ve shown you, I could react on the announcement that I made, and in here we will get an overview of all of these responses to see whether people overall are positive, negative, or what we need to change. Now in the settings menu here, I will not deep dive so much. In here we can add roadmap objectives. We can update our categories, idea categories, and feedback categories, but overall in here you really use the settings to really customise the public road map to fit into your style of design, so it doesn’t look like a very random website they just landed on, but they still feel that they are part of your platform universe.

    Now the exciting element here is widgets. Here you can see that we have the sidebar Widget, which I’ve shown you briefly. Here you can really customise it with colours, what icon you want to use, their header options and so much more. You can even choose whether it needs to be in the right corner or in the left corner, and you can always see how it looks down here from LoopedIn. Now we also have the popover widget.

    This one is more simplified as you can see up there. We have the latest updates from LoopedIn, and you can see here this is just a pop over. And it’s very simple it is just showing all of the news and announcements, but in a more simplified version and the last one is feedback widget which I’m really excited to test out whenever they release it. It’s not ready yet, but it is coming soon.

    Here you can see our public pages where you can even customise your roadmap, your ideas and your update boards even more to really fit your style. You can see here some different elements we can change on our roadmap. We also saw all of these elements when it was that we edited our roadmap and the last module I want to show you is integrations, because what I really like about LoopedIn is that you can easily push an idea or a task over to Jira or whatever you’re using.

    You can see that they have Pabbly connect, but soon they will add Zapier as well, so we can easily push the data from LoopedIn to Trello, Asana or whatever project system that you use in order to manage all of your tasks. This will really increase the value of LoopedIn and automate our workflows even more.

    LoopedIn pricing

    When we do look at the pricing structure of LoopedIn. It consists of two sides and each side has four plans. Often you will go with the business side and choose a plan in there. But if you are an agency, and you want to offer LoopedIn for your customers, they do also have agency plans where you can get up to unlimited workspaces. But looking at the business plan here you can see that all of the four plans differs on the amount of features and the workspaces you get. Often you only need one workspace if you only have one website, but the plan that offers one workspace does not have as many features.

    So what I will recommend you is going with the cheapest plan to begin with and when you have really used LoopedIn then later on increased to a more premium. Because in that way you don’t waste your money or your time.

    Alternatives to LoopedIn

    Now the pricing compared to the competitors is right in between. They are very close to Upvoty, which is one of the alternatives to LoopedIn. Now the most premium alternative to LoopedIn is Canny. Canny however, is very expensive compared to LoopedIn and the reason being is their extensive analytics module and the analytics module really makes it possible to gather all of your data and make actions based on the data that you are collected from all of your users.

    So you should definitely see LoopedIn as an investment now because later on they will add the analytics module which I will talk more about just in a moment.

    Future of LoopedIn

    When we look into the future of LoopedIn they have some quite exciting elements.

    First off, they’re working on an extensive analytics module so we can gather all of the data in one place and see how our users are using the roadmap. Are they reading our news and are they interacting with all of these different content elements that we are setting up? Furthermore, they’re adding a feedback widget so you can enter this feedback widget on your website. Let’s say you have an onboarding module where your users needs to go through an entire onboarding. Then after this onboarding you can add the feedback widget asking for feedback or asking just how was the onboarding module was a good enough?

    Was it too confusing? What do we need to change in order to make it easier for new and coming users? Then they are working on the comment module to make it even more extensive so we can start liking comments and upvoting comments. Last but not least they are working on web push notifications and a completely new design for the sidebar, as I’ve shown you in the features section.

    LoopedIn Use Cases

    Now I want to share three use cases with you because LoopedIn is not only for SaaS companies.

    Of course, SaaS companies is the most obvious way of using LoopedIn, you can use it in many other ways, but of course the first use case is a SaaS company. You can use LoopedIn to share news, announcements and whatever it is you want to share with your users in the sidebar design as I’ve shown you earlier in the video. Furthermore, you can use the roadmap in order to interact with your users and let them know what you are building, and they can even tell you what they would like to see in the platform.

    Last, but not least, you can use the feedback widget wherever you want in your platform. This is often working very well if you add it after certain actions, and often customers will express their unsatisfaction in the feedback widget so you can fast act on it and reach out to the customer in order to prevent a churn.

    Now the next use case I want to share with you is if you are a content creator, you can use LoopedIn to really tell the world what you are working on, even though it’s content, you can tell all of your visitor or your users what content you’re working on next. It can be a YouTube video, it can be a blog post or it can be even an e-book. And what you can do then is you can interact with your visitors. Your visitors can tell what they would like to see of content pieces on your website.

    They can upvote they can down vote and they can even add suggestions.

    Now the last use case I want to share with you is if you have an ecommerce website here, you can use LoopedIn to, of course, share news and announcements, but you can also use the roadmap in order to tell your visitor what products will be coming next to your ecommerce website and your visitors can even tell you what they would like to see of products on your website. This is really powerful because you get it directly from your customers, what they would like to buy, and they can even sign up.

    So let’s say that a lot of people are asking for a certain blue shirt. As soon as you start selling this blue shirt, you can shoot out an email to all of those people who would like that shirt. And then already there, you have started your sales.

    Pros & Cons using LoopedIn

    Moving on to the pros and cons of LoopedIn starting with the pros, it is a feature packed product. The development of the product is rapid, and the design overall is very updated. Whereas for the cons, I sometimes found myself losing data in the flows, and I’m missing integrations to Zapier and similar products in order to really automate my workflows.

    My experience using LoopedIn

    With LoopedIn you can really increase your customer engagement on your website. It makes it possible to build exactly what your audience is looking for with the feedback module. Overall, I will give LoopedIn four and a half stars.

    I’m really impressed by the product, but yea, that is my review of LoopedIn. I hope that you liked the video and if you did, please give it a thumbs up. If you have any questions to LoopedIn or other products you would like me to review, please leave a comment down below. Thank you so much for watching. Let’s catch up on the next one.

    Posted by
    Phillip Stemann

    I have been in the software industry for 10+ years, and I’ve gathered a ton of experience I’m sharing with you. I test out tools each week and share my findings with you, for you to easily choose the right software for your needs. I have so far reviews many types of software and even built software myself, it’s a huge passion for me.