My 11 steps for creating ranking blog posts | Ep. #17

Hi, my name is Phillip Stemann, and I’ll be learning you how to succeed with your website.

Today, I’m going to share with you my recipe for how I create ranking blog posts. It’s 11 steps we need to get through. It sounds like a lot, but it’s really going to help your blog post rank on Google. I will go through each step briefly and explain what I do within this step. If you have any questions, please feel free to reach out. Let’s dive in.

The first step we need to take a look at is keyword research. Keyword research is basically where we’re going to find a bunch of keywords that you can focus on for your website. So what I need you to start by doing is making a list of words you find relevant for your website. When you have that list, you need to go to a tool like Ubersuggest or BiQ.Cloud or similar tools. What you do now is that you plug in these different keywords. And what you will most likely see is that the keywords that you have entered are way too expensive and way too competitive to focus on.

But what’s important to notice here is the long tail keywords, which are in general three to five words long. They have high search volume, but low competition. That’s the list of keywords we need for each of the keywords. You plug into the tools, you will get a list. It’s important you plug out these different long tail keywords because we need them for the rest of the steps. You should now have a list of long tail keywords with high search volume and low competition.

Now you need to pick the keyword for the current blog post you want to write and you want to focus on. When you have done that, it’s important that you go on Google on the search engine that you are focussing on, whether it’s the American or the English or the German or similar, and then you simply Google this long tail keyword to see what results come up. And what you need to do by this is that, first of all, we need to determine search and then search intent.

I have explained in my previous podcast episode, but it’s basically what this searcher is expecting to see is the search. You’re expecting to see a Webshop where they can buy a product. Are they expecting to see a review or similar things? Furthermore, is that you can look at the top 10 results on this long tail keyword. What are they talking about? What are they doing? Good. And what do you believe they’re doing bad? One of the missing what can you improve in order to tell Google that you are more relevant on this long tail keyword.

With a tool like Frase.io or as mentioned earlier, BiQ.Cloud, you need to now do research, this is point 4. What you do is that you plug in your long tail keyword. You are focussing on into one of these tools. And basically what the tools will do is that they will analyse the search results on this long tail keyword. They will find similarities, they will find secondary keywords that you also need to focus on. And based on this, you get a ton of data that you can use. You need to go through all this data. And by seeing all these different keywords and the secondary keywords, you will also know what you need to focus on within your blog post.

So now it’s time for step five, where you need to make an outline based on your research. So basically you’re making the headlines in your blog post before doing anything else. With the outline done, you are now ready to start writing and it’s important that you start writing in one of these tools because they will basically give you live feedback as you write.

So you always know you’re writing in the correct direction. And by feedback I mean that they will tell you if your content is relevant for the long tail keyword that you’re writing for. It’s so, so powerful for you to use this. When you’re done, you will have a topic score from one of these tools that you have used and you are now ready to publish.

This is step seven. When you are publishing to your blog or your website or wherever you’re posting, make sure that your website is technically optimised. So do step seven when you publish the blog post and then go to step eight, where you need to make sure that your website is technically optimised. And what I mean by this is that you need to make sure that the schematics are correct, that Google knows if they go to your website, this is a review, this is an FAQ, and so on. And one more thing is speed of your website. It’s an overall factor. Make sure your website loads fast because it is a ranking factor.

Now, your blog post is live, and now it’s important that you use a tool to track how the blog post is performing. Again, you can use a tool like BiQ.Cloud, Ubersuggest or similar. Basically just plug in your long tail keyword and then see how it ranks. It can take between seven days and months for it to rank, you can speed up the process by reaching out to get backlinks.

Of course, before you do this, make sure you make links in between your other articles to this new article to tell Google that you find this new article relevant.

Back to the backlinks. This is the last step and this is extremely powerful, but it’s also very, very difficult. So it’s important that you reach out to get backlinks to your new blog post. What I mean by backlinks is that this is basically other websites linking to your blog post. What this tells Google is that these websites also find this blog post relevant.

So with the backlinks and the internal links that you have created on your blog post, you’re telling Google what type of content find this content relevant. And this is an extremely powerful ranking factor.

So just to sum everything up, do a keyword research, pick a keyword you want to focus on. It needs to be long tail, determine the search intent, research for data using a tool like Frase.io, BiQ.Cloud or similar tools. Make an outline based on your research.

Write each section in the same tool. You did the research to get live feedback. Publish your article. Make sure your website is technically optimised in terms of schematics and speed, track your keyword to make sure your article is ranking for it and to see and follow the progress of the ranking, link to your article from your other relevant articles, reach out to get backlinks.

So that’s been it. I hope it’s been helpful for you to hear my recipe for a ranking blog post. I would really appreciate if you would leave a review wherever you are listening to this podcast. Let’s catch up on the next one.