I have discovered a way on how you can automate mentions on social media and on Google. With today’s product showcase, you can stay on top of mentions and issues on social media where it is that your brand is mentioned or your services. Todays product showcase is Radaar and Radaar can do exactly that for you. Using Radaar, you can monitor queries not only for your brand, but also promoting items and your services. I’m so excited to share Radaar with you today. So without further ado, let’s dive into Radaar and let me show you the endless options within Radaar.
We are now Inside Radaar, and as you can see in here, this is the overview where we have a brief overview of everything that’s going on in our account. Over here, we have some shortcuts to our different modules, we have settings. Here we have notification if we have set that up and if we want to receive notifications, there is a task module, which I’m going to show you in a moment where we have a brief overview here.
In the bottom it’s mainly about learning and support and WIKI. But let’s jump over here, because a brief thing I just want to show you before we go to the inbox is that you can have multiple subscriptions. So even though it is not meant for agencies, you can have multiple subscriptions, whereas one subscription is equivalent of one of your clients. But without further ado, let’s go to the inbox. In the inbox is where we receive everything, whether we get a mention on Twitter or a message on Twitter or message on Instagram soon, or a comment on YouTube or whatever social media you’ve integrated, they will be listed here.
So you are always sure to stay on top of whoever tries to contact you and at least giving them a response to whatever it is that they are asking you for, for each of these mentions or comments or whatever it is. You can see we have messages in here. And here we can either choose to reply to the message, to the comment or to the mention. We can just simply give it a like. And we also have quick reply.
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Here you can create a quick reply. If there’s something you often tell your customers or whoever it is that’s trying to contact you, then it’s easy for you to fast use these replies. But other than that, there is a lot of filtering options over here. You can set the different ones as waiting here, which means that I need to act on them. Then we have the start ones where it is so you can start the different messages that you want to remember.
We have the archived one, sent and if there are some we have deleted. So the sent one are of course, the one that we have sent back. Furthermore, down here, we can filter our messages, post, comments, reviews or mentions. That’s the type of the inbox element. Then we can filter on the different channels here. You can see we have Instagram, Facebook, YouTube and Twitter. And the last element is sources wherever this source is, whether it’s Facebook or Instagram in this case.
Now, let’s go over to my most exciting element, which is the monitoring element. In here we have a lot of queries and each of these queries are monitored through Radaar, which means that you can see my queries. Here are my different types of YouTube videos. This is the products I have reviewed. And if we, for instance, take LongShot.ai, we can see everywhere it has been mentioned, even my own one here, you can see on Twitter and then I can go in and reply to them and promote my YouTube video to them if they want to see it of course.
It is very simple, but it is so powerful and its one of my favourite features within Radaar. Again, we have the filtering options, as we saw from the inbox up here. We have our queries and again, our sources. If we do want to set up a new monitoring query, we do it down here. And you can see we need to choose the keyword. Let’s say for this video, I would enter Radaar, and then we need to choose the channels that we want to monitor on.
In this case, it has chosen Google search, Instagram, YouTube and Twitter we will just keep it at this and then excluded keywords is extremely important to get relevant results because if you just get all results, you get a huge bunch that you can’t use for anything. So be sure to use these excluded keywords. In my case, because I do reviews, I don’t want to comment on other reviews because that’s not relevant for me. That’s not the target group I have.
So I will enter review as my excluded keyword. And then there is banned sources. For instance, if there is a website that keeps popping up that I can’t interact with, then I can ban it here. Again languages, what languages want to focus on right now it is a bit limited. I would like to see more languages in here. And another thing I would like to see is the possibility to exclude my own profiles, because as you can see in the background here, here are my own profiles where I’m talking about this product and that’s not relevant for me.
I don’t need to act on that. So I would really like to be able to exclude my own profiles on whatever it is. But when it is that we get these monitoring and these mentions and whatever it is, then it is quite simple. We can click on it, and then we can see whatever it is. Then we can open it up right here to see it on the website or wherevet it is that it has found this and then we can act on it there.
You can also comment on it in here or add some notes or whatever it is we want to do. This is definitely the most powerful module within Radaar. And for each of all of these monitoring or mentions, we can act on it, so we can say, OK, this monitoring result right here is a positive one will now set this as positive or negative. And these elements that we set will be added into our reporting, which I will show you just in a moment.
Now, moving onto the scheduler module. This is where we schedule all of our posting. So you can see here I made a draft yesterday where it is that I did set up that it needs to post to these different channels, I set up the date up here with a time interval, there is, of course, training videos for basically everything within Radaar. Then I could choose whether I want to upload an image, a video, a gallery and link a text or a story which is coming very soon.
Then I can add a caption. And down here you can see the limitations for the different social media. And of course, Twitter is very limited. So if we do want to post to Twitter, we need to keep it under 280 characters. Furthermore, down here, we can choose whether we want to shorten the URLs to keep the characters low if we want to receive notification whenever it is that it’s posted as a confirmation, that’s pretty nice.
We can choose whether we want to chain comments, if we want to tag someone, if we want to add a location. This is mainly for Instagram and Twitter, hashtag manager, and if you want to control the image sizes. The hash tag manager is really cool, in here you can see what hashtags has a lot of traction right now. You can see the top twenty-five here or you can search on tags. So if I for instance search on project management, you can see that, that’s a tag that has 970K tweets right now.
So this is very powerful and it’s a great way to see whether the tags you’re using actually has some traction on it. And in the bottom here is basically where you set it up, whether you want to approve it or update it in this case, if you’re not ready to post it yet, it is very simple and you can schedule as many as you want. And which I’m also going to talk about later on this video is the future is they are going to add a CSV import, which is going to make this a lot easier.
Now, moving on to the analytics module over here. In here, we can set up different types of analytics reports we want. And as I mentioned within the monitoring, when it is that we choose positive, negative or neutral, here we can see an overview of our monitoring. So let’s say that you are monitoring only your brand. Then you can basically see whether your brand has a positive vibe or negative vibe. And of course, if it does have a negative vibe, you need to change something in order to get it over to the positive side.
Furthermore, I have added another monitoring, where it shows by sources where my monitoring queries are mentioned the most. And as you can see here, it is mainly Twitter, then it is Google, YouTube and then very little Instagram. It is very easy to set up these reporting, and you can customise them exactly to your need. So you can see we can base analytics and reporting on conversations, monitoring, publishing, Facebook, Instagram, Twitter and LinkedIn. And within each of these categories, we can choose whether it should be on in these three first one’s time line by sources or if you want, by rates.
The publishing is mainly post and timeline within Facebook. It is our followers views, engagement and so on. The same with Instagram and Twitter. And within Twitter we can also make a competitor overview here. Now, I just added it for fun, but you can see we can add as many as we want, and we can always control it up here with the period of time. This is the most powerful modules I just show you. They do also have some smaller modules, for instance, a passbook which you can use for a password manager.
I personally use Onepass for this, but you can use Radaar for this as well. Then they have some utilities in here where they have an URL shortener, in this way, you can see how many is clicking on your different types of links. This is very cool, and they keeping it within Radaar. So it’s easy to monitor and it’s easy to add into the reports I just shown you. And then they have an entire task module.
But this is very basic. You can see we have our kanban board here. We have our tasks, and we can open up a task where we can add some description to it. If you want to assign users for it, if we want to give it a colour. It is very simple, as you can see here. I would much rather see maybe an integration to either Monday.com, Asana or similar products, because with them having it in here, I’d rather want them to focus on the social media part, scheduling, monitoring, rather than them adding a task manager module, which we are maybe not going to use because we already use so many different types of software.
But that is mainly the platform, they do also have a lot of help sections, the billing, and they have a fast and responsive support, which gives you answers within an hour or so. It’s a really great and it’s easy to use Radaar and you can see the design is just top notch. Taking a look at the pricing structure within Radaar, it is a quite cheap alternative when it is we compare it to the competitors. Their plans within Radaar differs on both functionality and the amount of social profiles that you can use when it is you choose your profile.
You can start out using Radaar completely free with some limited tools. Otherwise, if you do like Radaar, you can always upgrade where their cheapest plans start at only 5 USD. They do have three different plans where the biggest plan, of course, has all of the functionality. Taking a look at the competitors, it is HootSuite, Buffer and Falcon. All of them are a bit more expensive than Radaar. But Radaar, of course, moving into the market on a cheaper price, so they can get a share of the market.
But when we look at HootSuite, Buffer and Falcon, they do have more functionality and more extensive functionality that Radaar doesn’t have yet, but it is on the roadmap within Radaar. So that is very exciting. And when we compare all of these four together, none of them have TikTok yet. And TikTok is really a market that’s blowing up at the moment. So whoever gets in on that first will get a huge share of the different users that use these social media management programmes.
Radaar is mainly focussed on companies and individuals who are focussed on social media. Furthermore, with the monitoring feature, they are opening up to a whole new target group. It is a very powerful tool, especially for influencers, because they can monitor their name to see wherever they are mentioned and always react on it to stay on top of it. At the moment, it’s not a tool for agencies because they do not have agency functionality. However, it is something they are working on and it is something that we’ll will see in the future.
If you do want to use it for agencies, you can do this. It is possible, but you can’t do analytics and reporting where it is that you put your white label logo on. You have to do that yourself. Radaar is definitely a free way of advertising your products, your services and your name. Let’s say that you have a project management tool. You can then put up a monitoring search query on project management or project management tool or project management software and then monitor them.
And every time it’s mentioned on Twitter, LinkedIn or similar, then you can act on it and you can say, hey, check out my tool right here. It can solve whatever problems you have within project management. Moving on to the future of Radaar, we have some quite exciting things, both in the near future and further ahead. In the near future they’re working on CSV import for the scheduler, so you can import a CSV file containing one thousand different posts you want on social media and then automatically they will be scheduled for you.
This is a very powerful feature. Furthermore, they’re working on multiple integrations, whereas Google My Business and Instagram direct messages. Google my business will be possible to use for the inbox, for the monitor and the scheduling so you can schedule news on your Google my business profile. When we do look further ahead in the future of Radaar, it is also very exciting. They’re working on even more integrations. And an exciting thing is they’re working on an algorithm that can tell you when the best time for your target group is to post on social media.
And of course, it differs from Twitter to Instagram to LinkedIn. So this will also be a part of the algorithm. This is very exciting because the more data they gather, the more precise this algorithm will be. Furthermore, they’re working on a mobile app so you can manage all of your social media accounts on your phone so you can always be remote and working on your social media on your phone. This is very exciting. The last exciting element they’re working on is a Chrome extension.
Via this Chrome extension, you can schedule as many posts as you want wherever you are on different websites. So let’s say you are on an exciting website and you see some news which are relevant for your industry. Then via this Chrome extension, you can just schedule a post right away. This will really help us be more efficient in the way that we work. To give you an overview of Radaar, have collected some pros and cons, so starting out with the pros, you can always stay on top of mentions, which means you can act fast.
The support is fast and responsive within Radaar. They have the most known social media integrations. The platform is easy to use and the user experience is great. They have custom reporting for you to build your own reports, and they have powerful free tools that you can use just to get started. Taking a look at the cons, they do not have TikTok, which is a market that’s blowing up. It’s not always it finds all of the mentions on the Web.
It does not have agency, or white label features, the monitoring queries can be quite expensive if you need more than what’s included in your plan. And I feel they’re missing a training feature for their monitoring module. Now, I have used Radaar for promoting my YouTube videos. What I’ve done is that I have set up a mention for each one of the products that I have reviewed here on YouTube. And every time the product was mentioned, then I manually went in on whatever social media it was or if it was Web.
And then I have commented on it, talking about my review of the product or whatever I could support with. I know you can automate a lot of this with Texau and Texau is another product I’ve reviewed, which you can see up here. However, based on my testing, it’s not always that I got the results that I needed and I really need consistency in the way that I reach out. Of course, you should set up a mention for your name, but if you have products or keywords relevant for your business, then monitor them and promote your business.
As mentioned earlier, let’s say that you’re a craftsman and you do painting well, then put up a lot of monitoring around the word painting so you can always reach out and offer your services. So, yeah, that’s my review of Radaar, if you liked the video, please give it a thumbs up. If you have any questions to Radaar or other products you would like me to review, please leave a comment down below. Thank you so much for watching.
Let’s catch up on the next one.