Serpwatch review – Is this the best SEO Rank tracker?

This is SerpWatch, which claims to be the most advanced rank tracker. They started as a simple Slack integration, ran a deal on AppSumo and worked tirelessly on their second version. Let’s dive in and see if they live up to the hype.

Now, SerpWatch has been mentioned in Forbes and other big news sites. So, it definitely shows that SerpWatch has some credibility and that the data has been verified because it is being used as a verified source in multiple articles. Now this is the dashboard of SerpWatch. I have two projects because I have a Danish website and an English website. So you can see here, the first one is for my Danish and the second one is for my English.

Newsletter section

Software reviews each week

Sign up for my SEO newsletter

Join 700+ other subscribers and get an SEO tool review and an actionable SEO tip every week.

  1. Features of SerpWatch
  2. SerpWatch Pricing
  3. Alternatives to SerpWatch
  4. Future of SerpWatch
  5. Pros & Cons using SerpWatch
  6. Last thoughts about SerpWatch

Features of SerpWatch

Other than that, we get some fast statistics about how many keywords we are tracking, how many keywords have moved up without change, moving down. And here we can see in the top three top ten and how often it’s checking the specific keywords. So let’s dive into my English project here. When we jump into the project, we get even more information. We get our average position.

Again, the keyword statistics, our project monthly value and this is based on AdSense. Then we have some information about what we are tracking, how often and our Google Analytics account. Down here we can see our average rankings where it’s going up and down depending on how you’re ranking. We can see our SerpWatch score and the SerpWatch score is because for each of the keywords you can see down here, I can set a weight and that is if there are specific keywords that are important for me, I need to set them too high for the weight because then within the SerpWatch score graph we will be able to see how healthy our project is. So here you can see that it’s going very much up and down in average it is in the 20s.

Sometimes it goes a little up to the 30s, but on average it is in the 20s, which is good. And this is where you can set your keywords again to the weight, and then you will see them on the graph here. Now they do also have a revenue tracker where you can see how your revenue is going for the specific keywords and this is only applicable to you if you’re running ads on your website because otherwise your revenue is very different. So again, here you can see a graph that goes up and down. Sometimes it’s at $5 a day, other times it’s at $1 a day and up here you can see on all the graphs the different Google updates.

And that is if you have some rankings, and you can see all of a sudden they’re just tanking, then it might be because of a Google update, and then you can go in and see what has happened that day. Another thing you can do is between the rankings here. You can add notes. So let’s say that 9 March you made an optimisation on a specific article on your website. Then you can write optimisation of article two, and then you can write what you did and then save it as a note.

Because then you can see here we have an optimisation. So that means that if all of a sudden, after some time, you can see that the ranking is spiking positively, then it might be because of your optimisation. It is a very small feature, but definitely very good. We do also have Google Analytics and Google Search Console integrations. Again, this is just how many users there are on your website.

You can see this in Google Analytics and in Google Search Console. It is the same we see in Google Search Console itself. It is the amount of clicks, impressions, CTR and the average position. We can also see our SERP features. And here I’m talking about the FAQ scheme, videos or people also ask. We have a SERP feature timeline as well, where we have to pick some specific keywords, and then we can compare them.

Now, moving down to the actual keywords here, we can see some different things. We can see the actions where you see the latest SERP screenshot. So what I really like about this is that I can see what they were actually looking for when scanning for this specific search phrase. So you can see that my video is number one here, and it’s also number one down here in the actual SERP down in the organic results. So that’s just to confirm that what they have done is correct.

Furthermore, then we have some different actions that we can open it in the SERP, we can set it as our favourite, we can refresh it, and then we can get keyword notifications. Over here we can see how we are ranking right now it’s in the United States and the country. We can add tags, and then we can see our ranks and how the ranks have been going over time. And then we can just see a lot more like what the keyword is worth, the CPC. We can see what the URL is ranking on the keyword, what the language was when it was created and so much more.

Here I have opened up the keyword and here we can see that the keyword is AI copywriting rewind 2021. We can see basically the same information, but here we can see how I’ve been ranking over time. And down here we can see our keyword results. And these are snippets. So you can see that I have a snippet called I showcase the five most impactful AI copywriting software from 2021 and discuss them one by one.

That is a snippet that I have won a couple of times, the 20th of March, 19 March. Basically I’m winning it very recently. So that is just to get more information on a specific keyword. Going back to the project, we see the same as we saw before, but down here you can of course set the limit up to 25 to see more keywords. One thing I wish that SerpWatch changed is the speed, because I know that they have a lot of data, and it takes time to crunch through that.

But when I am changing the graph here between the different menu points, it takes a little too much time to load. Right now it’s Loading fast, but sometimes it’s not so fast. But that is a minor thing that they can always fix. In the menu they also have agency clients that you can work with. So here we can add all of your clients, and then we can basically work with the same view you saw before.

So let me add the client YouTube. And the SerpWatch is in different languages as well, but I’ll just keep it as English, and then we can add the client YouTube. So we now have a client and this client can then use SerpWatch on behalf of us. So this is basically like a white label. We can of course edit the client, but now the client can actually sign in and use SerpWatch just as you’ve seen before.

Right now they’re running a beta of reports. Here we can either download the report right now where we can basically just select me because I only want to see me. But when I click right now I cannot continue and that is of course because it’s still in beta, so they are still working on it. So let’s just go back to the menu here. Furthermore, then we have the roadmap, we have some documentation.

They do also have a keyword research tool, but right now it is not working. It gives me a 500-error. And what I really like about the keyword research tool though, is that you can search for long-tail keywords and these are keywords like questions. One question could be, how much does a horse cost? That specific search phrase, they have data on it.

And it’s so rare that we see SEO tools having data on the long tail keywords because everyone just wants to focus on the small keywords even though it’s not the right thing to do. We should definitely focus on the long-tail keywords. And that is what I really like about SerpWatch is that not only do they have data on it, but based on the data, we can really see whether the keyword is worth ranking on and build an article based on that.

SerpWatch Pricing

Now their pricing is really fair, and it’s easy to comprehend. They had three plans, and they differ not only on the number of keywords but also on the features. So do really take a good look to find the right plan for you. So you’re sure you get the features you’re looking for. Because SerpWatch is really feature packed when we dive into it.

Alternatives to SerpWatch

Now, the alternatives to SerpWatch are TrueRanker and Ranktracker. We have reviewed both of these products on the channel, and they take different approaches. Some of them are very data driven, and you can see that because the design is not very optimal, and it’s not very modern. And the other one has taken the UX approach where it’s very modern, easy to use, but the data is missing a little. Now, what I really like about SerpWatch is that not only does it have a modern design, they also have a huge amount of data and that is what goes through SerpWatch overall.

TrueRanker Review - Find Your SEO Competitors


TrueRanker has made a very easy way for you to find your competitors.

Ranktracker - SEO Software to help you find lucrative keywords on Google


Ranktracker has made it possible to find those lucrative long-tail keywords for you to rank on.

It is the quality of the data.

Future of SerpWatch

Quality is one of the highest priorities for SerpWatch and that’s why the future is so interesting. I found four things that I want to highlight. The first one is basically like a weather report where they want to plot in all of Google’s updates, so you can see it, how it’s affecting you and how it’s affecting the web in general. Then they’re working on adding more users and permissions into the platform because SerpWatch is the perfect match for agencies. But in order to use it as an agency, we need users, we need roles, and we need to be able to manage the permissions.

Furthermore, then they are working on a global map for all of your rankings. So you can see how you’re ranking on a specific keyword in the United States, in Germany and even in France. So you can see it as a map which will highlight for you where you need to focus. Because if there are some countries you want to be higher ranking in, but you can see on this global map that you’re not, then you know where you need to focus on next. The last thing I want to highlight is local results.

This is something we’re seeing popping up more and more in the different SEO tools. And this is perfect for hairdressers and local shops because what’s important for them is to rank locally in their environment. Their priority is not to rank globally or to rank in the entire country. They want to rank locally, so they can catch all the clients in their local environment.

Pros & Cons using SerpWatch

After using SerpWatch for several months, what I really like about SerpWatch is the datasets. You can really feel that all of your rankings are precise and the keyword research tool is so well worked through. Then the integrations to Google Search Console and the analytics are superb, and the design overall makes it so easy to read those huge amounts of data. Now it’s difficult for me to say what I don’t like because I can easily say that it cannot scan my website to find SEO mistakes. It cannot help me build content.

But that’s not what SerpWatch is about. SerpWatch is promoting themselves as being the most advanced rank tracker. So that is how you can see that they are focusing on that and only that.

Last thoughts about SerpWatch

SerpWatch is a company that has been through a lot, but today they are a very solid rank tracker. Whether they are the most advanced rank tracker or not is hard to tell, but they’re definitely up there. I want to give SerpWatch four and a half stars. They are doing a phenomenal job with a modern design and huge data sets. That’s my review.

Phillip Stemann
Phillip Stemann
I love SEO. It's what I live and breathe. I took a different approach than the average SEO expert. I started as a programmer, transitioned into the technical aspect of SEO, which I've always found interesting, and then focused on content using the right tools, which I'm reviewing on my YouTube channel.

Related Posts


Download the blog post as a PDF

I’ve made all my blog posts as PDFs so you can easily download them and read them later or share them with a colleague or friend.