--- title: "Tracking & Analytics Service" description: "MEASURE WHAT WORKS Tracking and analytics: know which channel actually brings customers. Ad blockers, iOS privacy limits and declined cookie banners mean most sites only see part of their traffic and conversions. I set up tracking that survives that: GA4 and Consent Mode v2 done properly, server-side tracking, conversion APIs for your ad platforms, and […]" url: "https://phillipstemann.com/services/tracking/" date_modified: "2026-10-15T08:22:37+02:00" --- ## MEASURE WHAT WORKS # Tracking and analytics: know which channel actually brings customers. Ad blockers, iOS privacy limits and declined cookie banners mean most sites only see part of their traffic and conversions. I set up tracking that survives that: GA4 and Consent Mode v2 done properly, server-side tracking, conversion APIs for your ad platforms, and reporting that ties SEO, GEO and paid traffic to real leads. [Book a free 30-min call](/contact/) - Every form, booking and sale tracked as a conversion - Server-side tracking that survives ad blockers and cookie rejection - One dashboard from first visit to closed lead 9+ - Ad and analytics platforms 1+ - Tracking product I built 2 - Languages worked in ![Server-side tracking diagram: browser to your server to GA4, Meta, Ads and CRM](https://phillipstemann.com/wp-content/uploads/2026/10/tracking-service-cover.png) --- ## THE SCOPE ## Three lanes to tracking you can trust. Tracking breaks quietly. A redesign removes a form ID, a cookie banner blocks a tag, a plugin update changes a selector, and nobody notices until the numbers stop making sense. Here’s what I set up, and what keeps it working. ### GA4 & Consent Mode v2 GA4 with Consent Mode v2, configured the way EU privacy rules and Google both expect. Your cookie banner wired to your tags, not just pasted on top of them. ### Conversion Tracking Every form, booking, phone click and purchase defined as a conversion and tested end to end. No more “we think the contact form works”. ### Tag Audit What’s firing, what’s duplicated, what’s sending personal data where it shouldn’t, and what’s slowing your site down. Cleaned up and documented. ### Server-side Tracking Events sent from your own server, first-party, so ad blockers and browser limits don’t erase them. Traculo on WordPress, or server-side Google Tag Manager where that fits better. ### Conversion APIs Meta Conversions API, Google Ads enhanced conversions, and the LinkedIn and TikTok equivalents. Better match rates, so the ad platforms bid on the people who actually convert. ### Consent-aware by Design Server-side doesn’t mean ignoring consent. Marketing data only flows when the visitor said yes. Anonymous measurement only where the rules allow it. ### Looker Studio Dashboards GA4, Search Console, ad spend and conversions in one auto-refreshed view you can actually read. Built around your goals, not a template. ### AI Referral Tracking Traffic and leads from ChatGPT, Perplexity, Claude and Gemini split out as their own channel, so GEO work shows up in the numbers, not just in screenshots. ### Lead & CRM Attribution Form leads carry their source into your CRM, so you can see which channel brings revenue, not just clicks. HubSpot and similar systems. --- ## WHAT'S INCLUDED ## The full tracking setup, broken down. Six deliverables covering the audit, the setup and the reporting. Mix and match, or take the whole thing. Final scope confirmed after a free 30-minute call. ### Tracking Audit Every tag, pixel and form checked. What's broken, what's missing, what's double-counting. Prioritized fix list. ### Measurement Plan Which actions count as conversions, what they're worth and how they're named. One page, agreed before anything is built. ### GA4 & Consent Setup GA4 property, Consent Mode v2, cookie banner integration and conversions, configured and tested. ### Server-side & Conversion APIs Traculo or server-side Google Tag Manager, plus conversion APIs for the ad platforms you use. ### Dashboards A Looker Studio report covering SEO, GEO, paid traffic and conversions in one place. ### Documentation & Handover What's tracked, where it lives and how to add a new conversion. Your team owns it, not me. --- ## WHY WORK WITH ME ## I built the tool, so I know where data goes missing. I built Traculo, a server-side tracking product for WordPress, because I kept seeing the same problem on client sites: a big share of conversions never reached the ad platforms or the analytics. Building it taught me exactly where tracking breaks, from consent banners and page caching to form plugins and redesigns. - I built Traculo, a server-side tracking product for WordPress. I know the problem from the inside. - SEO and GEO background, so organic and AI traffic get measured properly instead of landing in "direct". - Privacy-first. Consent Mode v2 and GDPR respected by default, and documented for your privacy policy. - Tool-agnostic where it matters. Traculo when it fits, server-side Google Tag Manager when that's the better choice. - English and Danish. Setups for Scandinavian and international sites. [Book a free 30-min call](/contact/) ![phillip-stemann-standing.png](https://phillipstemann.com/wp-content/uploads/2026/04/phillip-stemann-standing-1.png) --- ## RECOMMENDED READING ## Latest on tracking and measurement. Articles on server-side tracking, conversion tracking and measuring SEO and GEO. Practical, based on real setups. ## Loop Grid ![traculo app](https://phillipstemann.com/wp-content/uploads/2026/04/traculo-app-1024x665.png)[ ](https://phillipstemann.com/server-side-tracking-my-setup/) - ![Picture of Phillip Stemann](https://secure.gravatar.com/avatar/15ddf2f8a0927ce074de1b6bb512b695a390a4354fb5998e5e2889c5a3ce12ba?s=96&d=mm&r=g)[ By Phillip Stemann ](https://phillipstemann.com/author/phillipstemann/) [ How I Track My Own Site Server-Side (and the Conversions I Lost) ](https://phillipstemann.com/server-side-tracking-my-setup/) - October 15, 2026 - 4 min read ### [How I Track My Own Site Server-Side (and the Conversions I Lost)](https://phillipstemann.com/server-side-tracking-my-setup/) [Tracking](https://phillipstemann.com/category/tracking/) --- ## FAQ ## Frequently asked questions. Quick answers to the things that come up before a first call. If yours isn’t here, just ask on the call. Instead of every tracking script running in the visitor’s browser, events go to your own server first and are passed on from there. Ad blockers and browser privacy limits block far less of it, and your pages load fewer third-party scripts. Yes, when it respects consent. Server-side changes where data is sent from, not whether you need permission. I set it up so marketing data only flows when the visitor has consented, and document what’s collected for your privacy policy. I’m not a lawyer, so for formal sign-off, involve yours. Not necessarily. Many sites keep GA4 for analysis and add server-side tracking for conversions and ad platforms. Others drop client-side analytics completely. I’ll recommend what fits how you actually use the data. Done right, your site gets faster. Moving pixels server-side means fewer scripts in the browser, and Core Web Vitals are part of every setup I do. Google Ads, Meta, LinkedIn, TikTok, Pinterest and Snapchat, plus GA4 and Search Console for reporting. If you use something else, ask. No. I built Traculo for WordPress sites and use it where it fits, but I also set up server-side Google Tag Manager and work with what you already have. You’ll get an honest recommendation, including when you don’t need anything new. Yes. AI assistants that link to your site show up as referrals. I group them into their own channel and track the conversions they bring, so GEO work gets measured in leads, not just mentions. No. I set up the tracking your ads depend on and work alongside whoever runs your campaigns. Better data makes their bidding better. A tracking audit takes about a week. A full setup with server-side tracking, conversion APIs and a dashboard usually takes two to four weeks, depending on how many platforms and forms are involved. Hourly by default. Fixed-project quotes for audits and full setups after we’ve scoped it together. Optional monthly check-ups catch tracking that breaks after site changes. --- ## BOOK A CALL ## Ready to trust your numbers? Book a free 30-minute consultation. I’ll look at what you’re tracking today, show you where conversions go missing, and you’ll leave with a prioritized list. Whether we end up working together or not. [Book a free 30-min call](/contact/)