The recipe for writing a ranking blog post | Ep. #20

Hi, my name is Phillip Stemann, and I’ll be learning you how to succeed with your website.

Hi, guys. So today I have made some changes to my setup, and I really hope that you can hear a difference. Please let me know in the reviews. The sound quality should be much better now. So I will now here where you have done your keyword research and your content research. If you haven’t, then go two episodes back and listen to the last two episodes where I go through those two things very thoroughly. And when you have done that then come back to this episode.

With your keyword research and your content research, you should now be in a place where you can write a ton of text if you feel like you can write forever you’ve done, your research perfect. If you’re in doubt, if your content will be extensive enough, then go back and do some more content research, be more thorough. You need to have so much content research that you have to pick out the different elements before you just jump in and start typing all the way. Then make sure to make an outline, maybe make five to seven different headlines that can guide you through your entire blog post or article. I like to start every article I write with an introduction and then end it with a conclusion and then FAQ containing all the questions I couldn’t answer naturally in my blog post.

In this way, I completely get around the subject without forgetting anything, but I still keep it in a natural language. When you make an outline and when I do an outline, what I like to do is I like to use an AI tool like WriteSonic or Nichesss. What they do is they give me a lot of content I can use based on my outline. It’s not always the content is one hundred percent accurate. So if you do this, please don’t just copy paste, read the content generated and use the parts you like or get inspired by it.

And don’t worry about plagiarism. The content generated passes all the tests I have done so far. I do, however, still test every single time. Just to be sure.

When you have done these different steps, you are now ready to write. I will recommend you using a tool like MarketMuse, Frase or BiQ.Cloud. I’ve mentioned these tools earlier in my blog post, especially during my keyword research part. These tools can do so much more than you can imagine.

All three have a fantastic content optimisation tool you can write directly in and get feedback live as you write, this is a fantastic way of knowing whether you’re going in the right direction or not. It tells you how relevant the different sections are for the keyword you’re trying to rank for. So if you choose to use one of these tools, it’s extremely important that you put in your keyword. And if you use, for instance, BiQ.Cloud, you can enter, URL, meta description and so much more. And all these factors play a role.

Furthermore, these tools helps you to show you questions people ask around your keyword. This is perfect. This is a part of your content research. I’m aware of that, but it gets updated all the time. So you’re always up to date when you start typing and if there are questions that you have forgot or you can’t answer naturally in your blog post well then make an FAQ section where you basically just pinpoint the different questions and give them an answer and make sure that whatever programme or CMS system you use for your website, that they present this as what’s called a rich snippet.

You can use Rank Math SEO for this or a different SEO tool or plugin. The reason why is when you do that, then your FAQ’s will come up in Google’s search results. So if I Google a question that you have answered well, then Google might show that if they find it relevant, and they find your answer is answering the actual question, so that’s very important. These tools, other than telling you how relevant the different sections are, you also get an overview of your entire document telling you what you should change or focus on.

It’s telling you the level of reading required for the entire document. You always want to go for a six to ninth grade or a little bit higher, but never higher than that.

With this set of tools, you should now be able to write a ranking blog post with the most extensive answers and set up. Make sure to keep your sections short so it’s easy to read. Make sure to use headings the right way. So use only one H1 heading multiple H2 headings and multiple H3 headings.

Make sure to build it like you’re writing a word document. Always put the titles underneath each other and make sure to make a table of content. This is great again for ranking on Google because the table of contents helps Google and help your reader to know what the different sections are, what your blog post contain and so much more. When you have done these things, then start writing your perfect blog post.

Thank you so much for listening. I hope you will leave a review wherever you are listening to this podcast. And remember, consistency is key to success. Let’s catch up on the next one.