The right way of tracking your blog posts | Ep. #21

Hi, my name is Phillip Stemann, and I’ll be learning you how to succeed with your website.

Now, we’ve been through the steps of creating your blog post, and now you have also hopefully published your blog post. It’s a great feeling, right? All of your hard work is finally coming to an end where you have pressed publish, or is it? Now your blog post is out on your blog, but if you want people to read your blog post, you need to reach out. I’ll talk more about this in the next episode and how you do it step by step.

In this episode, I’ll dig down into how you track your blog post, the most efficient way of doing it and what you should focus on. First of all, you need a tool to help you with this. It’ll save you an enormous amount of time and give you the most precise results. Now, what do I mean about tracking your blog post? When we write a blog post, it has a solely purpose of being seen being read. And we do this by making it rank higher on Google.

So when I say tracking your blog post, I mean you need to follow how your blog post is ranking on Google. If you do not use a tool, the alternative would be for you in an incognito window. Click through the pages on Google after you have searched on your long tail keyword that you have focussed on and then try and find your page. This will take so much of your time and it’s unnecessary. What’s very important to understand here is that even though you’ve written your blog post for a specific long tail keyword in mind, it will still rank on up to 1000 other secondary keywords.

And you will notice this, because if you track the incoming traffic and the keywords that brings people and readers to your page or to the specific blog post, you will see this. Google, however, has made it very tough to track this. You have probably already seen in Google Analytics the not provided. That’s the worst sentence for us marketeers to see. But you can with a tool actually like Keyword hero achieve this. Keyword hero basically connects to your Google Analytics and based on their machine learning algorithm, they highlight the keywords that people search for to go into your website, and all of this information you get within your Google Analytics.

It’s highly valuable and I recommend everyone using it. It’s not that expensive. So back to the secondary keywords. They are a great thing and you should definitely embrace this and notice what keywords bring the most traffic to your blog post, especially the secondary, because you might find out that you’ll have to focus on a new primary long tail keyword, because if you find out that these secondary keywords has a specific keyword, that brings a ton of traffic to your blog post, well, maybe you should try and address that keyword a bit better and answer all the pain points around that keyword.

Now, the tool about tracking that you should use is completely up for grabs. You can either use a plugin for your website, like if you use WordPress, you can use Rank Math SEO, as I have mentioned in my earlier episodes, or you can use an independent tool like Semrush or BiQ.Cloud when you have chosen your tool and plotted in your long tail key that you have focussed on for your blog post, it’s important to notice that your blog post can rank in multiple ways.

If you have added any videos in your blog post, you can rank on the video results. I don’t know if you’ve noticed, but if you go to Google, you can click on the videos, the images, shopping and so on. If you have added snippets like an FAQ or a similar piece, that where you answer a specific question, you can rank on these. The way it works with FAQ is basically if you have a great answer for a question searched a lot and Google find your answer to be relevant, then Google will basically show your answer as soon as they search.

And this is a great way because then you actually come up on top as the first result, even though your page is, maybe not even in top 10 and this will drive a lot of traffic if you do it the right way, if you do it the wrong way, it can go up and down. Furthermore, you can rank on sections within the blog post. This means that your section, when you write a blog post, can rank only as the section.

And that’s why it’s important to make a table of contents, which makes it easier for both the reader and Google to figure out what are the different sections. The opportunities are there. You just need to go and grab them. Now you’re set up and every day you track the more history and data you will have in order to make decisions. The reason I say this is because it’s important you work with your blog post. The worst you can do is publish it and forget about it.

It’s important your blog post stay relevant and up to date. If anything new related to your blog post happens, then edit your blog post and make sure to include that part in your blog post. You see, every time you edit your blog post, you will see your ranking either goes up, hopefully, or goes down sometimes. If you did well, it will go up if you did not so well it will go down. Therefore, I always recommend you in the ranking tool you use, to set bookmarks in the graph.

This is a great way for you to know that if all of a sudden you lose all of your rankings, you can see it’s because you did a specific edit. Then you can go back and redo that edit and hopefully gain your rankings again.

So just to sum everything up, if you want to get your keywords in Google Analytics, use the tool Keyword hero. To track your blog post, you can either use a plugin like Rank Math SEO or an independent tool like Semrush or BiQ.Cloud.

Remember, you are ranking on multiple sections, multiple ways with your blog post. Make sure to make your blog post stay relevant. You need to update it if anything happens within your keyword that you have chosen, and make sure to discipline yourself to every time you make a change to note it down, either in the ranking tool you use or in your notes. So you always know if something goes bad, you know what edit you need to redo.

So that’s my take on tracking your blog post. I hope it’s been helpful and I would highly appreciate if you would leave a review wherever you are listening to this podcast. And remember, consistency is key to success. Let’s catch up on the next one.