Tagmate Review: Set Up Google Analytics 4 Conversions Easily

If you’ve been working with Google Analytics 4, then you know setting up conversions can be challenging.

Tagmate claims to help save time and track conversions more accurately. I’ll explore how Tagmate works, diving into its capabilities, pricing, and potential improvements.

Table of Contents

Key Takeaways

  • Tagmate simplifies conversion tracking and helps save time by integrating with Google Tag Manager and Google Analytics 4.
  • The Chrome extension allows tracking of click events and form submission tracking, with room for improvement in the setup processes.
  • Considering both the current offering and future developments like server-side tracking, Tagmate’s potential value outweighs its limitations.

Setting Up Tagmate And Permissions

tagmate persmissions

To set up Tagmate, you must first permit it to access your Google Tag Manager, Google Analytics, and Google Account. These permissions are essential as they allow Tagmate to automate setting up conversions in Google Analytics.

After granting the necessary permissions, you will create your first project, download the Chrome extension and connect it to your Tagmate account. Now, you are all set to begin setting up conversions using Tagmate.

With Tagmate, you can track six types of conversions, such as click events, form submissions, and more. However, it is essential to note that you must push each conversion to Google Tag Manager individually. Although it would be more convenient if this process were automated, we got a complete automation tool.

However, you still have to go into Google Tag Manager to test and publish the conversion yourself, so it doesn’t really matter that much in the implementation process.

When you set up conversions in Tagmate, remember that the tool only uses the CSS class as the selector.

On a page with multiple buttons using the same CSS class, this limitation could present a problem. However, it is still relatively straightforward to set up conversions with Tagmate, despite this restriction. And all product managers or other people with no coding knowledge can easily do this.

Overall, Tagmate makes setting up conversions much more manageable, especially for those testing different forms, custom events or buttons.

While there are still some areas for improvement, such as form tracking and pre-built template availability, the Chrome extension offers a significant time-saving advantage. As Tagmate works on adding more functionality, they are likely to become even more valuable in the ever-evolving world of digital marketing.

Setting Up GA4 Conversions With The Tagmate Chrome Extension


To begin working with the Tagmate Chrome Extension, you must first set up your Tagmate account and connect it to your Chrome extension. Once you’re ready, you can start setting up conversion tracking.

Tagmate allows you to track various types of conversions, such as click events, form submissions, and more. Just remember to set up your marketing pixels first.

Tagmate can set up some of your marketing pixels but not your Facebook pixel.

When setting up a simple button-click conversion, navigate to the page where the button is located and open the Chrome extension. Select “Click Event”, then click the button you want to track. After this, enter the event details and save.

Note that Tagmate only uses CSS class selectors, so ensure you’re mindful of any potential conflicts with other elements on your website.

It’s important to remember that when you create a conversion within Tagmate, it isn’t automatically synced with Google Tag Manager. You will need to push each conversion to Google Tag Manager manually. To streamline this process, Tagmate could incorporate a setting to sync conversion setups automatically.

To test your conversion tracking, go to Google Tag Manager and use the Preview function. Perform the conversion on your website and check if it registers in Google Tag Manager. Look for the word “Click” if it’s a click event. If it’s custom events, you’ll have to open up the individual to ensure it’s working correctly.

Tagmate currently doesn’t offer a built-in debugging functionality, but you can use the Google Tag Manager debugger to test the conversion setup.

For form submission conversions, the process is slightly more involved. Open the Chrome extension on the page where your form is located and choose “Form Submission” as the type of conversion you want to track. To ensure accurate tracking, you must provide specific information about the form, such as its ID or an input field.

Once your conversions start rolling into Google Analytics, you can mark them as such and begin optimising your website based on these tracked events. Tagmate continuously improves its product by addressing minor bugs, adding more templates, and exploring server-side tracking options.

You can’t currently perform video tracking or load time tracking, but there are other great tools for this. If your tracking requirements include scroll tracking, this is possible without using a tracking template with Tagmate. It’s plug-and-play.

Analysing Conversions With Google Analytics 4

With the conversion set up, tested and marked as conversions in Google Analytics 4, it’s time to start analysing your conversions, and again you don’t need development teams or marketing agencies for this. You can easily do it yourself.

ga4 conversions

Once the conversions are set up in Google Analytics 4, you can start optimising your website based on these conversion data. For instance, you can identify traffic sources driving more downloads or successful form submissions.

Although Tagmate is a valuable tool, there is room for improvement. Setting up conversions could be streamlined, and more templates for specific platforms could be added. Additionally, the pricing of Tagmate might be steep for those who only need it for one-time use.

Considering the future of Tagmate, server-side tracking integration would be valuable to its feature set as cookies are gradually phased out. Such a function would greatly appeal to users seeking a more comprehensive solution to tracking and analysing website conversions.

Improvements, Roadmap And Pricing Of Tagmate

tagmate roadmap

As Tagmate continues to develop and improve, they focus on fixing the minor bugs you have experienced and adding more templates similar to the Contact Form 7 template. This will enhance your user experience and make setting up multiple conversions more accessible.

Moreover, Tagmate is working on incorporating server-side tracking, which is becoming increasingly relevant as cookies are phasing out. With Facebook and Google adopting server-side tracking, Tagmate must join the trend to remain a viable option for users like you.

Currently, there are limited solutions for server-side tracking, especially for those without coding knowledge. If Tagmate successfully builds a Chrome extension that helps with server-side tracking, it will take a significant step toward becoming a unique and innovative product in the market.

Tagmate could benefit from a few improvements as well. Firstly, adding the functionality to click on the form you want to track would simplify the process even further instead of having to look for CSS selectors or form ids.

Secondly, incorporating more pre-built industry templates, similar to the Contact Form 7 template for WordPress, would make it much easier to set up multiple conversions.

Lastly, streamlining the flow from creating a conversion in Tagmate to having it registered in Google Analytics could be improved by automating specific manual steps.

tagmate pricing

Pricing for TagMate starts at $49 for one website, which might be considered pricey for some users who may only use it once to set up conversions.

In the long run, you may cancel Tagmate as the conversions will continue to run in Google Tag Manager and Google Analytics. To counter this, Tagmate should find a way to continuously provide value to all users, especially those who want to use it every month.

For those who regularly perform A/B testing on different forms or buttons, Tagmate makes sense as it enables you to set up conversions quickly and efficiently.

By addressing these improvements and adapting its pricing model, TagMate could become an invaluable tool for optimising your website conversions.

Alternatives To Tagmate

While Tagmate offers a convenient way to set up conversions for your website, there are other tools you might consider exploring. These alternatives could provide additional functionality, a smoother user experience, or additional benefits to suit your needs.

I must mention it, but an alternative to Tagmate is using Google Tag Manager, which can handle more advanced conversion setups. Google Tag Manager allows you to create and manage your website’s tags, including conversion tracking, without coding.

However, it does require more in-depth knowledge of how tags, triggers, and variables work together to track conversions effectively.

You may also consider exploring other Chrome extensions focused on streamlining conversion tracking and debugging. Some of these extensions offer unique functionality for specific platforms or use cases. Make sure to check their compatibility with your website and analytics tools.

In summary, while Tagmate is a helpful solution for handling conversion tracking, it’s worth investigating other alternatives to ensure you find the best tool for your specific tracking needs. Before deciding, consider these alternatives’ costs, benefits, and ease of use.

Wrap-Up On Tagmate

In this review, Tagmate is a Chrome extension designed to help you set up and track conversions in Google Tag Manager and Analytics more quickly and accurately. It also includes a quick analysis of the performance and potential improvements for the tool.

Tagmate offers six different types of conversion tracking, such as click events and form submissions.

Setting up a button-click event is relatively easy – navigate to the page with the button, open the Chrome extension, and select the event you want to track.

However, one limitation is that it only uses the CSS class as the selector, which could pose an issue in the future if you add more buttons to the page.

Form submission tracking is not as straightforward but still reasonably simple. Rather than being able to click on the form, you have to add some part of the form, like an input field or the ID of the form.

Remember that after creating a conversion within Tagmate, you still have to push it to Google Tag Manager and test it before publishing it.

Tagmate costs $49 USD for one website, which might be a bit pricey for some users. However, the tool can save time and effort when setting up conversions for those constantly testing and experimenting with different forms, buttons, and landing pages.

There’s room for improvement in Tagmate, such as adding more templates, fixing minor bugs, and streamlining the process of creating and pushing conversions to Google Tag Manager. Additionally, expanding into server-side tracking could be a game-changer for this product, as cookies are gradually being phased out.

Overall, Tagmate is a solid secure tag management tool with some areas for improvement.

It can be a valuable time-saver for those who regularly set up and optimise conversions. Its future plans for server-side tracking could make it an even more essential resource in your digital marketing toolkit.

Phillip Stemann
Phillip Stemann
I love SEO. It's what I live and breathe. I took a different approach than the average SEO expert. I started as a programmer, transitioned into the technical aspect of SEO, which I've always found interesting, and then focused on content using the right tools, which I'm reviewing on my YouTube channel.

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