Top 5 best payment gateways for your website

Top 5 best payment gateways for your website

With a ton of options within payment gateways, it’s a jungle to navigate within. In this post, I’ll dig into what you need to look out for, and the top 5 payment gateways if you ask me.

  1. What to consider
  2. 5 Payment Gateways for your website
    1. Stripe
    2. PayPal
    3. WePay
    4. 2Checkout
    5. Braintree
  3. Conclusion
  4. FAQ

I have used many different ones like Stripe, Braintree and PayPal. I will also give you a quick tip about my favourite gateways, and why I consider it my favourite.

What to consider

Whether you’re a webshop or a subscription-based website, you will have a payment gateway to handle your payment. If you are about to start a business like this, there are 3 things you need to consider when choosing your payment gateway. These 4 things are compatibility, cost, security and accepted payment methods. All 4 are connected and very important.

Compatibility

You must make the payment gateway an integrated part of your business. If it becomes a manual procedure it will slow you down, and you don’t want that. You want it to be a smooth consistent experience for both you and your customers. Look out for if the payment gateway you want to use integrates with what system you use. If you use CMS systems like WordPress, Joomla and so on, it’s very likely any payment gateway will integrate with it. However, if you’ve built a custom platform, you need to look out for an extensive API with full documentation for you to integrate it.

Cost

Of course, you will have to pay for this service. When you choose your payment gateway, make sure the price is as good as it gets. Most payment gateways run with a package which will take an amount per payment and a percentage of the full order. Others will only take an amount per order, but then you pay a monthly subscription fee. Make your calculations on this to figure out what works best for you. If you have a ton of transactions per month, a percentage per order is more attractive for you. However, if you have few transactions of a high amount, look after monthly subscriptions which will save you in the long run.

Security

Of course, security is extremely important as we’re working with peoples credit cards. You should as a minimum have an SSL connection on your website, which most websites have. Next, you should consider whether you want the payment to happen on your website, or on the payment gateways website with a redirect back to your website.

People are not going to trust anything, so make people feel safe through things which are familiar to them, such as credit cards logos, trust elements like reviews and so on.

Payment methods

Depending on your country and target group, you can have local needs in terms of payment methods, which not all payment gateways support. If your target group is in Portugal for instance, everyone is using Multibanco, and you will need to look for a payment gateway supporting it. If you’re in Germany everyone pays per invoice or through PayPal. Make sure you support this as well. In Denmark we have a payment method called “MobilePay”, if your target group is here, make sure you support this.

5 Payment Gateways for your website

Stripe

Stripe is very variable and can fit almost any needs out there. If you have a webshop, Stripe would be obvious for you. If you have a more custom need, Stripe’s API is great to work with and very well documented.

stripe full website

Stripe key features:
– Subscription payments
– Single payment transactions
– Integrates with a ton of systems
– Radar system to help protect you from fraud payments
– Accepts a ton of different payment methods, and adds more constantly.

When I helped Boligbytter develop their website we ended up using Stripe as it fitted their business the best. They’re using WordPress and have a decent amount of transactions per month.

Price: 2.9% + $0.30 per transaction

PayPal

PayPal is a great payment gateway to get started, it’s free to get started and everyone nowadays knows PayPal. One issue they have and have always had(The reason for them creating Braintree), is that all customers, have to register a PayPal account to be able to pay through PayPal. As mentioned before, this often results in a low conversion rate. However, PayPal is a huge company and they improve day by day.

Price: 2.9% + $0.30 per domestic transaction

paypal website

WePay

WePay is free to set up and they have a powerful API if you want to customise your experience with the payment gateway. They offer modern payment methods like Apple Pay and Android Pay. They are constantly developing their platform to accommodate their customers’ need.

Price: 2.9% + $0.30 per transaction

wepay website
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2Checkout

You have probably seen 2Checkout if you’ve bought any software lately. They are huge in the software industry. Their biggest advantage is that you pay in a modal, which means you don’t leave the website by any means. They make sure the experience are fluently and the design never breaks. They have an easy API to integrate and is free to setup.

Price: 2.9% + $0.30 per transaction

2checkout full website

Braintree

The first time I used Braintree payments were some years ago where I operated a fisherman webshop with a friend of mine. It wasn’t very developed at the point, but it was cheap. It’s still cheap, but today it’s way more developed. They have as well a well-documented API for you to use. They integrate with all the big CMS systems like WordPress, Joomla and Shopify. It’s as well as all the others free to set up.

Price: 1,9% + $0.35 per transaction

braintree paypal

Conclusion

These are my top 5 of the payment gateways out there. You definitely need to test out the different platforms to make sure they cover your need. They are all doing great in telling you what features they have and what platforms they support. However, you can’t beat spending time in the interface and checking out their features to make sure they cover your needs. I will definitely recommend you choosing 3 platforms to test out, and based on your tests choose the best result of it.

FAQ

What is payment gateway with example?

It can be payment gateways like: Stripe, PayPal, Braintree payments and WePay.

Which is best payment gateway?

It very much depends on your need. Stripe is very diverse, and cover the most needs.

What is meant by payment gateway?

A payment gateway is basically the step between the customer and you for the payment. They take care of everything within the payment.

Is PayPal a payment gateway?

Yes, PayPal is a payment gateway, however, it requires all of your customers signs up for PayPal. This often results in a lower conversion rate.

Posted by
Phillip Stemann

I have worked in the web industry for 10+ years, and I’ve made all the mistakes so you don’t have to. I’m here to help you not only optimise your website, but also automate all of your manual processed. This will make you able to focus on what you’re good at. Running your business!

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