Upfeed review – Build a data-driven product

Upfeed review - Build a data-driven product

It’s so important when you build a product that you take data driven decisions. Spending weeks building a feature no one is going to use is just a waste of time. To solve this issue, we have Upfeed where you can constantly gather feedback from all of your users to build the perfect product. Let me show you how.

This is the Upfeed platform with the dashboard and a quick overview of our roadmap and just an overview here of our boards, the amount of feedback we have received and votes. You can see over here that there is a bit of an issue with the buttons.

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    1. Features of Upfeed
    2. Upfeed Pricing
    3. Alternatives to Upfeed
    4. Future of Upfeed
    5. Pros & Cons using Upfeed
    6. Last thoughts on Upfeed

    Features of Upfeed

    This one is the new feedback boards. That is if we want to create a completely new board. I have already done that, and then we can create a new status. So right now we have planned, in progress and complete. We could add a feedback status saying something like waiting to be deployed.

    Let’s do that. Waiting to be deployed. In the description I will write all the posts which are done and ready to be published. The colour right now you choose this way let’s just choose an Orange and then new feedback status will be added. I would like to be able to drag this one up, so it’s before complete, but maybe that will come in the future.

    But now we have our different stages. This is the dashboard. If I go to the feedback module here, then we can see all the feedback we have received. And I will show you just in a moment how we receive this feedback. But it is very simple.

    Here I have received two amounts of feedback. One asking for an Active Campaign review and one asking for Frase.io review. Here I can add comments and I will also show you just in a moment how it looks from the front end. But here I can set comments, I can change the status to if I want to actually work on this. If it’s completely off-topic, I can also delete it down here.

    And one thing I’m missing in this flow is to set a filter between what feedback should be shown and what shouldn’t. Because right now, all the feedback written on the front page will just show up here So let’s try and go to our public page, so you can see how it looks because here we have the roadmap, and then we can give feedback. Whatever I write in here will be shown on the feedback list. And even when I’m not signed in, and I enter my name and email it will still show here on the feedback list.

    I would really like to be able to filter that just a little. But the roadmap on the front page looks very simple. Now you can see we have a new category down here. But otherwise there is planned, in progress and complete. And right now in planned I have the Frase.io review and when I click on it, I see more or less the same view as we just saw before in the back-end part where I am sitting here.

    I can add comments to this specific post. I can change the feedback titles because I’m the one who gave the feedback, and then I can vote it up if I like this feature or in this case this review. Because even though this is a roadmap, you have to think broader than that. It’s not only a roadmap for developing a product, it can be used for anything. For instance, I could use this one to ask you what I should focus on reviewing the next time.

    Then you could go in and vote on these different elements. And that is as a reviewer, let’s say that you are a blog writer. Then you can in here at the different blog posts and then ask all of your viewers and readers to help you decide what to write next. And there are so many ways to use this. It is not only for product development, but let’s go back to the admin part.

    In the user section over here it’s just a quick overview of the users who have given feedback. So here is only me as a user, and then we can see the feedback post I have given and if I click on them, I’m just sent to the feedback menu point. It is very simple. I’m really missing though that the users can subscribe to specific items. So let’s say I go in, and I vote on a feature.

    Let’s say that there are 50 votes on this feature and now this feature has been developed, and it’s now live. I would love to be able to send out emails to all of these 50 people to say that the feature is now live. Please go and test it and give me more feedback on how we can enhance this feature. This constant feedback flow will make it possible to develop a perfect product, but that is maybe for the future. One unique thing about Upfeed is that they have a change log.

    This is normally used with announcements or a news feed that you’re using. Within LoopedIn it is called announcements, and then you have the widget you have probably seen and, with some other alternatives, it is the same that you have a little widget showing some news. But this is a specific changelog. I will though say that it’s very simple because we can add a title.

    We can say what type this change log item is. Then we can give this change log a URL, and then we can just start typing and here we can make very simple lists, we can add images, URLs and that’s about it. It’s a bit limited. I would love to be able to add GIFs and just work more with it, maybe design it a bit differently, add some lines and just make it more presentable, but again, it is still a product which is in the early phase. So, I think in a couple of months we will see a lot of improvements to these different modules.

    Now in the widget section down here we have a feedback widget and right now they only have that single type of widget. So you can see here we choose the icon and if I change the icon down here it is changing the icon as well. And it is a simple way, you just take this script, and you add it to your website, and then you decide whether it should be bottom right or bottom left. And if I click on this feedback item then you can see how it looks when I’m not signed in.

    So here I am entering my name, my email, my title and some details, and then I can submit this feedback. Then you will see it has added it and now close the widget. It is a very simple widget, but it does what it needs to do. And in the feedback section we now have the feedback I have given. And that’s what I mean I would love to be able to filter because this feedback is just nonsense.

    So I don’t want this to show, so I will delete that. But I would like to be able to delete it before it actually shows on the public page. Then we have our settings section where you can enter your company information, your account information, but you can also add your CNAME if you have that plan, of course. So you can choose if you want to use this specific Upfeed roadmap on your own domain, and they can both be primary domains, but it can also be subdomains.

    Then you have package and integrations are not yet. You can see they’re working on a Zapier, Intercom, HubSpot and a Slack messaging integration. This will really help increase the workflow of using Upfeed, so we don’t have so many manual actions. You can also embed your board if you want to on a specific page on your website, and you basically just take this iframe, and then you set it to where you want it to show on your website. It is very simple and that is the functionality of using Upfeed.

    It is a simple platform with an interesting roadmap which I will discuss in just a couple of minutes. And with all of those features coming up and if they can keep on having this simple platform, Upfeed will be a fascinating player in the market.

    Upfeed Pricing

    Now I took a look at the pricing and compared it to the closest alternative, LoopedIn. And as you can see, Upfeed has three plans and if you need the most customisation options, you need to go with the most expensive plan. And that plan is twice the price of LoopedIn. And with LoopedIn we do get even more features. However, I will say that Upfeed has a beautiful design, it’s easy to use and with all the features coming up, if we don’t see the price increasing it will be very interesting.

    Alternatives to Upfeed

    But the closest alternative Loopedin. They are further ahead in the development. They have more widgets and more ways to share announcements and news. And just the entire flow of the roadmap is a bit more smooth than we see with Upfeed, because with Upfeed we don’t have integrations, so we cannot easily shoot tasks from Upfeed to Jira or GitHub or wherever we manage all of the different issues that we have within Upfeed.

    LoopedIn - Increase Customer engagement


    With LoopedIn you get a platform where you can easily increase the engagement with your users through a roadmap and feedback loop.

    So, with Upfeed developing, it will definitely close the gap between LoopedIn in terms of features. But at the moment, LoopedIn is just a better product, and especially when you compare the pricing.

    Future of Upfeed

    For a product this early in the phase, the future is really important and as you can see here, they’re working on a lot of different features. There are four things I want to highlight, the first one being that they are working on anonymous voting. This will increase the amount of votes we will get because users don’t have to go through the phase of creating a user before they can start voting and then when they come back they don’t have to sign in and send forgot password because they forgot their password. It will just make it much easier, and we will gain a lot more data.

    Then they are working on a more enhanced feedback widget. So when we receive feedback, it’s more precise with screenshots, videos, maybe even GIFs if people want to use that. But this will just make it easier not only to give feedback, but also to handle the feedback. Furthermore, they’re working on integrations to Zapier and Pabbly, this will make it possible to make the flow I just explained before where we can easily shoot a post from Upfeed over to Jira or GitHub or wherever you’re managing all of your issues. And that’s just one thing you can do.

    You can, of course, also shoot it into Google Sheets or if you needed an even third place. These integrations will make that possible, and it will save us a lot of time. Then they are also working on adding more languages, so we can show the roadmap in multiple languages. And last but not least, as a small feature, they’re adding a timeline for each post. This means that users can follow the progress of a specific task to see how far we are with the specific feature.

    Pros & Cons using Upfeed

    Even though Upfeed is in an early phase, they have managed to make an easy-to-use product and a change log module. But for them to become a superb product, we need to see a better connection between the modules. We need integrations, then they are a bit pricey and users can’t subscribe to the different posts.

    Last thoughts on Upfeed

    Feedback is key for building a successful product and, on the bonus side, all of your users really feel that they are part of building the product. Upfeed are great at what they’re doing, but we’re still missing some important functions and that’s why I want to give Upfeed three and a half stars.

    Posted by
    Phillip Stemann

    I have been in the software industry for 10+ years, and I’ve gathered a ton of experience I’m sharing with you. I test out tools each week and share my findings with you, for you to easily choose the right software for your needs. I have so far reviews many types of software and even built software myself, it’s a huge passion for me.