THE NEXT STEP IN CREATING BLOG POSTS
I always recommend you to do your original research where you reach out and gather data yourself, but your article should consist of more, and there are many ways of doing it.
I RECOMMEND YOU
I recommend you using a tool like MarketMuse or Frase.io, if you want to avoid doing it manually. What you need to do is you need to Google your chosen long tail keyword.
Other websites are your competitors, and tools like Frase or MarketMuse analyses these websites to find similarities. You should also go through these websites to see what they do in order to rank on Google.
It's important to understand that in order to rank higher than your competitors you need to bring something to the table that they don't. If you just rewrite their article you won't bring any extra value and neither Google or your viewers will like it.
With a tool you will get average word count, average headings used by competitors, links and images. These are just to tell you what your competitors does. It also shows you a list of the competitors with their headings and each body text per heading.
One of the more important feature is the topics tab. It shows you what secondary keywords your competitors use in their content. Remember you write your blog post to rank for a specific long tail keyword, but your blog post will rank for 1000+ other keywords.
Furthermore, when you run your long tail keyword through a tool like Frase you get questions and related searches. The questions are very important, and you should also use the free tool answerthepublic.com, because it's important that your blog posts answers the search.
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