Google Analytics V4 is out, upgrade?

[{"selector":"#anim-4b11c16f-0ae1-4023-8791-7eb8525a0f6d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] GOOGLE ANALYTICS V4 IS OUT SHOULD YOU UPGRADE?

[{"selector":"#anim-3fcd6dbc-7136-4dee-a9d4-e27fe442e1c1","keyframes":{"opacity":[0,0.25,0.25,0.25,1,1,1,0.75,0.75,0.75,1]},"delay":0,"direction":"normal","duration":500,"easing":"linear","fill":"forwards"}] [{"selector":"#anim-2838b260-cd6c-4180-8bd5-661e87a560c4","keyframes":{"transform":["translate3d(40px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":901,"direction":"normal","duration":801,"easing":"cubic-bezier(0.165, 0.84, 0.44, 1)","fill":"both"}] [{"selector":"#anim-4490750d-db62-4ae5-8881-8f76dfa51f39","keyframes":{"opacity":[0,1]},"delay":920,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-a84be24e-d206-4e62-83e9-c707558e2dcf","keyframes":{"transform":["translate3d(80px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1001,"direction":"normal","duration":901,"easing":"cubic-bezier(0.165, 0.84, 0.44, 1)","fill":"both"}] [{"selector":"#anim-946c9e9d-fee8-4929-993b-b556eab4f9ed","keyframes":{"opacity":[0,1]},"delay":1020,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] 1 IT'S STILL IN OPEN BETA As Google Analytics V4 is still in open beta, you need to be careful about how much you rely on it.

[{"selector":"#anim-34180252-3c59-480b-b6fc-8ac4f8260ca2","keyframes":{"opacity":[0,0.25,0.25,0.25,1,1,1,0.75,0.75,0.75,1]},"delay":0,"direction":"normal","duration":500,"easing":"linear","fill":"forwards"}] [{"selector":"#anim-2fc1346a-b363-49d1-835d-f7b8b65c5f20","keyframes":{"transform":["translate3d(0px, 120%, 0)","translate3d(0px, 0px, 0)"]},"delay":801,"direction":"normal","duration":902,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-1c92a8f0-10bf-46e6-bdb2-681ab45d163b","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-38c8948b-a898-4f6a-a611-f2c9694ce36b","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":870,"direction":"normal","duration":900,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-96a4d0d1-e5d2-45b8-b679-edb2bb0cdb45","keyframes":{"opacity":[0,1]},"delay":970,"direction":"normal","duration":600,"easing":"cubic-bezier(0.165, 0.84, 0.44, 1)","fill":"both"}] CROSS DOMAIN TRACKING One of the biggest forces with Analytics V4 is there ability to cross domain track without the use of cookies. 2

[{"selector":"#anim-ff31c75c-150e-4125-938d-4b391f6585eb","keyframes":{"opacity":[0,0.25,0.25,0.25,0,0,0,0.75,0.75,0.75,1]},"delay":0,"direction":"normal","duration":500,"easing":"linear","fill":"forwards"}] [{"selector":"#anim-961a7e15-ee47-4584-ba44-06256334477c","keyframes":{"transform":["translate3d(0px, 120%, 0)","translate3d(0px, 0px, 0)"]},"delay":801,"direction":"normal","duration":902,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-c21cd466-6840-40fd-890b-6a45b73b458e","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-5f8ca6b4-1cb9-4234-82d5-be1dd7088a32","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":870,"direction":"normal","duration":900,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-78ecb6ea-e590-417d-bdc6-55f387bfb0a7","keyframes":{"opacity":[0,1]},"delay":970,"direction":"normal","duration":600,"easing":"cubic-bezier(0.165, 0.84, 0.44, 1)","fill":"both"}] VIEWS REPLACED BY SOURCES In Google Analytics V4 we don't see the views we saw in Google Analytics V3, instead you work with source. 3 LISTEN TO THE EPISODE