Recipe for a converting landing page

[{"selector":"#anim-fba51d9f-ad19-477e-8f1f-32b68a7abe0c","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-a8cae4ba-e3c4-4806-887f-20934853072b","keyframes":{"opacity":[0,1]},"delay":600,"direction":"normal","duration":800,"easing":"cubic-bezier(0.215, 0.61, 0.355, 1)","fill":"both"}] [{"selector":"#anim-1c8e1a30-8925-4ce6-b5a4-cec3a6d850d5","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-40f7a328-f907-47b6-8b16-dd88248d60aa","keyframes":{"opacity":[0,1]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] RECIPE FOR A CONVERTING LANDING PAGE HIGHER CONVERSION RATE

[{"selector":"#anim-f77d42f7-4c25-42b1-bdee-213b2841ab9c","keyframes":{"opacity":[0,1]},"delay":0,"direction":"normal","duration":1200,"easing":"cubic-bezier(0.39, 0.575, 0.565, 1)","fill":"both"}] [{"selector":"#anim-5971784a-9225-4d2a-8856-e10650e2bb76","keyframes":{"transform":["translate3d(0px, 75%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-96bcf468-a668-4e62-8b20-82e0f49093e3","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-b819c3e1-28cb-417c-ac4f-4d4028ac84db","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.55, 0.055, 0.675, 0.19)","fill":"both"}] [{"selector":"#anim-113eab72-121f-45b7-8ba0-6d3fc443e7a4","keyframes":{"transform":["translate3d(100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.55, 0.055, 0.675, 0.19)","fill":"both"}] [{"selector":"#anim-a7adb419-7eec-4d3b-99a8-ac5c4e9fbe22","keyframes":{"opacity":[0,1]},"delay":800,"direction":"normal","duration":300,"easing":"linear","fill":"both"}] [{"selector":"#anim-bcb26f5e-fddd-4da6-9421-27bf7f3d9a34","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1050,"direction":"normal","duration":800,"easing":"cubic-bezier(0.55, 0.055, 0.675, 0.19)","fill":"both"}] [{"selector":"#anim-bfe7463c-5348-40a6-bdf1-b1ce2ccdbae4","keyframes":{"transform":["translate3d(100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1050,"direction":"normal","duration":800,"easing":"cubic-bezier(0.55, 0.055, 0.675, 0.19)","fill":"both"}] [{"selector":"#anim-69e0f8fa-105f-4c02-95a8-17490f6378ab","keyframes":{"opacity":[0,1]},"delay":1050,"direction":"normal","duration":300,"easing":"linear","fill":"both"}] [{"selector":"#anim-bb9f9738-ac27-4b6f-9492-70f71a765dab","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":2000,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] PHILLIP STEMANN “” I usually say there are three different types of landing pages; a sign up landing page, a download material landing page and a learn more landing page.

[{"selector":"#anim-38c3acdc-ae61-49ca-a994-6697be63a111","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-d8f51344-9385-4420-86fc-d9772925710e","keyframes":{"transform":["translate3d(100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-6ed426d2-245f-4fed-9de0-f5d472f250a5","keyframes":{"transform":["translate3d(-15%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-76e4479e-520f-48b6-a8ff-92b1e434e693","keyframes":{"opacity":[0,1]},"delay":390,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-ac206b32-a254-4dcf-8462-142b5b4e9c9a","keyframes":{"transform":["translate3d(-10%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-949ac88b-bf81-4717-bc81-a95474f6bffc","keyframes":{"opacity":[0,1]},"delay":600,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-997f5d05-e978-4573-a92c-cb7edab5ee51","keyframes":{"transform":["translate3d(-30px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-bceda2fc-2ac8-4297-9dce-47f67e17ed7f","keyframes":{"opacity":[0,1]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-43d96e00-c242-41fe-9746-427671bfd668","keyframes":{"transform":["translate3d(-30px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-57403719-d916-4631-9fab-77b7338464c4","keyframes":{"opacity":[0,1]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] SIGN UP LANDING PAGE A sign up landing page is where visitors can sign up for your product, service or your application. LISTEN TO THE EPISODE

[{"selector":"#anim-9b34482b-9d51-482f-bec6-4954c8637e90","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-9e02f79b-ff1d-4000-a8e7-6e47624acb31","keyframes":{"transform":["translate3d(100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-1ef268c2-c708-4c73-b92f-ddad5305d68a","keyframes":{"transform":["translate3d(-15%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-87dfa0e0-b537-465d-aeff-b9d2a656153a","keyframes":{"opacity":[0,1]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-3083b334-b0c0-4e8c-b47d-5297fb935c05","keyframes":{"transform":["translate3d(-10%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-87d96b9a-2504-4997-8029-48369ac399fc","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] DOWNLOAD LANDING PAGE A download landing page, is where visitors can download an infographic or a material in exchange for their email.

[{"selector":"#anim-566f363c-8dd2-4355-945e-84190a12d4fe","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-e4132b27-0ffc-4eaf-bfeb-1e736d386f87","keyframes":{"transform":["translate3d(100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-17e8a92e-df8b-4d25-ae09-557f24e61844","keyframes":{"transform":["translate3d(-15%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-fc281dd3-da5d-4232-b606-30b7bc9223d0","keyframes":{"opacity":[0,1]},"delay":390,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-a8b0a9be-b6c8-4c91-b1bc-6c49c7779471","keyframes":{"transform":["translate3d(-10%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-99bf8da1-f293-451f-9d22-91f5a7bd2228","keyframes":{"opacity":[0,1]},"delay":600,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-b5c864c1-bfd9-492a-8d86-23c42e8a806a","keyframes":{"transform":["translate3d(-30px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-0e5d66b9-0340-452d-9be9-690ac14ff2eb","keyframes":{"opacity":[0,1]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-3b0ca640-cbe4-4134-af9c-9448dbdac6fd","keyframes":{"transform":["translate3d(-30px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-2f4cc214-8267-4920-95fc-efb920772020","keyframes":{"opacity":[0,1]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] LEARN MORE LANDING PAGE The learn more/contact landing page is where visitors can basically book a session with you or they can book a call or similar things. LISTEN TO THE EPISODE

[{"selector":"#anim-77c4ed34-ba12-401c-b0c2-947220d770ee","keyframes":{"transform":["translate3d(0px, -100%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-affbe437-2cdb-45e2-a988-3c0f686f7852","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-33ccb908-63fb-4528-b482-0c6674743b98","keyframes":{"opacity":[0,1]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-30baffac-e239-41f0-839a-c041a1008c5e","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-0b4b8491-80a2-41f9-bb0d-6ef9debc9be3","keyframes":{"opacity":[0,1]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-f8143379-c562-444e-90cb-ae3710e0d186","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"forwards"}] [{"selector":"#anim-e714c41f-a93c-4926-ab50-0f3188de63fe","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-a893093f-e0da-4ed2-908a-435a3a4c92e2","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"forwards"}] [{"selector":"#anim-14c6ea8b-782f-4c00-92ca-b400a5af37ce","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-3fd3c8a5-3c65-446c-8064-894b79a47238","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-a20033d7-364b-4990-8580-d19d8cba83e9","keyframes":{"opacity":[0,1]},"delay":600,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-139efdee-8d2a-43a0-b23b-f91af2557998","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-85ccaa2e-8f45-47da-b13c-610bdba3e8ea","keyframes":{"opacity":[0,1]},"delay":600,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-0160e6be-2cb5-4e9e-9b4c-7f8c4d972bb2","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-83be301b-de92-44b5-9f44-b32700779782","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-00065f1e-4e29-473a-976f-e3f26be814ca","keyframes":{"transform":["translate3d(0px, 50px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-30ffeeac-ece4-4ee9-92e9-6552e7045ee8","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-77679dcf-93f1-4b6b-bdb8-177a5e8f787e","keyframes":{"transform":["translate3d(0px, 50px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-cf0a28f7-16f9-4e29-b9f9-3228d3bbeeda","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] MORE EPISODES BEST SEO PLUGIN Want the best SEO plugin? Listen to this episode. GATHER LEADS Get my 3 steps to easily gather leads START NEWSLETTER Want to get started with your newsletter?