Who is not familiar with social media? Almost no one, the best gift of the 21st century so far some might say. We all know that many technologies have emerged over the years and that the online industry’s world has increased over the last two decades. So if you want to promote your business or website, a social media platform is a great option.
Social media is a platform where you can reach your audience of all ages, as not only young people but also older people play an active role on social media platforms.
For example: If you have a website that tells you how to stay fit, healthy, and young. Your main target group here could be middle-aged people; what will you do then? Are you going to wait until your website gets a Google ranking and your business flourishes? No, that’s certainly not the case because of its human nature that he wants to be successful overnight. At this point, these social media platforms will play a better role in helping you grow your business faster.
Now you may be thinking about which social media platform you should focus on in 2021 to get massive traffic.
Read this article briefly if you want to decide on the best social media platform because, in this article, we will discuss the best-rated platforms that will bring huge traffic to your website.
Basically, marketing is the only way to promote your business or website and nothing can be better in marketing than social media platforms and it will provide you a great following for your business in 2021. Mentioned below are the social media platforms that need to be focused if you want to grow your business.
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First, we have Facebook with 2+billion users per month.
Famous among: Men and women aged 13 to 60 years or even older.
Above is a rough estimate of Facebook users, and it has not stopped; instead, every minute and every second, a new ID is registered on Facebook.
People of all ages from all over the world are here; even my grandma, who is around 72 years old, is an active Facebook user. She loves to spend her free time on Facebook. So, you can see how popular this platform is. You can find anyone here, even your long-lost friends just by typing their name. That was all about the Facebook audience. So, you see how Facebook will help you promote your website or business.
If you run a website where you sell things online, you can create a separate page on Facebook with your company name and add the link to your website in the “About Me” section. Facebook gives you insight into your Facebook Page and tells you how your page works. You’ll receive notifications for every like, comment, and message. So, you can monitor the progress of your business page.
You can also communicate directly with your customers in the comments section or inbox. You also have the option to share direct links of products from your website to your Facebook page, if you have a social media plugin installed on your website.
Also, creating a Facebook page is not time-consuming, and it’s free. You only need a few clicks, and your Facebook page is all set to go live. You can upload pictures, videos, or even texts related to your products to keep your followers updated and informed.
At number 2, we have Instagram, which has over 1 billion monthly users.
Famous among: Men and women (mostly women), age between 18 and 45 years.
Again, the monthly users mentioned above are only a rough estimate. Depending on the number of users, you can see that this platform is also very popular. This social platform is mostly crowded with young people. Middle-aged people are also very likely to use Instagram. So if you want to address young people and especially women with your brand, this is one of the best platforms.
The best thing is that you don’t have to post long videos and texts to support your website. A one-minute short video and small texts and captions with simple hashtags are enough to tell your brand’s story. You can also link your Instagram account to your Facebook account and use the same photos on both platforms.
If your website is all about fashion and digital technology, nothing would be better than Instagram to promote your business. But that doesn’t mean that you won’t be successful if you don’t have a fashion-related business or if your site isn’t geared towards young and trendy people. You just need to be a little more creative with your postings to appeal to your target audience.
To achieve your goal, you can also get help from social media marketing services.
Twitter has about 300 million monthly users.
Popular with: Men and women both aged between 20 and 50.
This rough estimate shows that the monthly users of Twitter are not as large as Facebook and Instagram. Nevertheless, this platform offers you a considerable number of mature audiences.
You can’t post long texts on Twitter because you have a word limit of 280 characters, which is very different from Facebook and Instagram. A Twitter trending hashtag will help you to gain more popularity. If your hashtag is in the top 20, you have achieved your goal of reaching your target audience.
The best thing about Twitter is that it collects a constant stream of information and all new content worldwide. Because of the word limitation, you will always get very concise, informative, and exciting information on Twitter.
So if you want your brand or company to be on the trend list on Twitter, the best way is to convey more informative and interesting things about your company in short and selective sentences. And try to use the right hashtags, as this will help your company appear in the trend list.
Monthly users of Pinterest are over 250 million.
Famous among: mostly women between 25 and 50 years of age.
Although this social media platform is not as old as the platforms mentioned above, it has gained popularity within no time; as you can see, the number of monthly users is close to Twitter.
On this platform, you can’t post (or pin) texts, but only pictures. So you have to be very careful when sharing visual content because your “visual content” has to be intelligent enough to get your audience’s attention in the first place.
You can use some graphic designs and other interesting things that will help you get more pins, which will help your company grow over time. If your brand is about women, this platform is the best way to reach your audience since 85% of Pinterest’s users are women.
But even if you don’t have a company that targets women, you still have the chance to grow because a lot of people join Pinterest every day. So you have the opportunity that some might be interested in what you sell among so many users.
Monthly users on this platform are more than 2 billion.
Famous with: Men and women of all ages.
YouTube is the second largest search engine after Google (although it is not a real search engine). If you have video content/reviews about your brand, nothing works better than this platform. This platform has a broad audience. Even children over 5 years old watch YouTube videos.
So whatever your product is, you can promote it better on YouTube. Comedy, music, jingles all do well on YouTube. With a comedy commercial or a jingle song, or a product review, you can promote your company in a much better way.
Have you heard about YouTube SEO? It’s a thing just as much as SEO for a website. I would recommend you to make sure your SEO for your website is in order before focusing on YouTube. A good place to start is to install the Rank Math plugin, I’ve written 13 reasons why.
Maybe you’re now thinking: Sounds good, but how?
Google and YouTube are connected, so everything you post on YouTube goes directly to Google. This way, you can promote your company on two major platforms at the same time. You can also publish your YouTube videos on your Facebook pages. This will also be helpful to generate more traffic to your YouTube channel which leads to your website.
Remember that an image ad gets more attention than text postings, but a video ad gets even more attention than an image ad. You get the idea.
Although all social media platforms are doing well, I believe YouTube is the best platform in 2021 because it’s the era of digital and video marketing. YouTube is really the best way to get out there in 2021. But, if you don’t have the resources for video marketing then Facebook will be the best option for you.
Using Facebook you will be able to achieve the target group you’re looking for. Of course, I always recommend you using as many platforms possible, where it makes sense for you. Brand awareness is key to traffic and conversions, the more social media you’re active on the better as it’s multiple channels sending your website traffic.
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Although these 5 social media platforms are not the only social media platforms, there are many more than LinkedIn, TikTok, Telegram, etc., they are the most known and where you find the biggest audience. All the above mentioned social media platforms have their own charm, audience, and advertising opportunities.
Choosing a social media platform to focus on is tough, you’ve seen my verdict where I tell you that multiple platforms is the best solution. However, it requires a lot of work, therefore you should start with one platform, get set up, and when you’re confident then you move on to the next platform maintaining the first one of course.
By following this strategy you generate multiple channels which will funnel traffic to your website and brand.