I help brands get found. By Google and by AI.
Independent consultant. SEO, Generative Engine Optimization, and WordPress performance. I also build SaaS products in the same space, so I practice what I preach.
- Crawlability and index audit
- Core Web Vitals to passing
- Structured data via Rank Math
- Looker Studio reporting dashboard
TRUSTED BY TEAMS AT
AS FEATURED IN
My work and commentary on SEO, GEO, and WordPress performance has been featured by:
What I do
Three services. One goal. Get found.
SEO builds the foundation. GEO makes you citeable by the next generation of answer engines. WordPress performance holds it all up.
SEO
Crawlability, architecture, Core Web Vitals, structured data, and Rank Math setups that actually compound.
GEO
Get cited by ChatGPT, Perplexity, Google AI Overviews, and the next wave of answer engines.
WordPress
Speed, maintenance, migrations, and custom development. Sub-second load times on WordPress.
Why work with me
You talk to me. I do the work.
I’ve spent years doing SEO for WordPress sites and the last two years deep inside GEO. I build my own products in the same space, which means I see the marketing problem from both sides. When I recommend a tool, I’ve usually built one just like it.
I’m not an agency. You talk to me. I do the work. The audit, the implementation, the reporting. No account managers, no junior analysts, no hand-offs.
- Independent, not an agency
- Direct communication with the person doing the work
- Audit, implementation, and reporting in one place
- SEO, GEO, and WordPress in one stack
Things I’ve built
I build the tools I wish existed as a consultant.
Three products, all in spaces I understand from years of client work.
Planzer
DAILY PLANNER
Plan your day, not a project.
A focused daily planner for individuals, especially people with ADHD or focus struggles. Drag tasks onto your calendar, sync with Google or Outlook, and pull from the task tools you already use.
- Calendar-first planning, not list-first
- 8 task-source integrations: Trello, Asana, Notion, Todoist, ClickUp, Monday, Outlook, and Planzer’s own
- Time tracking, recurring tasks, ADHD-friendly UI, dark mode
Traculo
SERVER-SIDE TRACKING
Server-side tracking, built for WordPress.
First-party tracking that recovers ad attribution lost to iOS restrictions, ad blockers, and consent rejection. WordPress-native dashboard, speed-optimized, no impact on Core Web Vitals.
- 9 ad and analytics platforms: Meta, Google Ads, TikTok, LinkedIn, Pinterest, Snapchat, GA4, GSC, Plausible
- Consent Mode v2 and iOS 17 ATT handling out of the box
- Funnel analysis, keyword tracking, and 730-day event retention on paid plans
Mailnaptic
AI EMAIL MARKETING
Email that rehearses itself before it sends.
An AI-native email marketing platform that learns your audience as you send. Subscriber digital twins let you simulate a campaign against your real list before pressing Send.
- Subscriber digital twins: rehearse every send against a model of your real audience
- AI content generation, A/B testing, automations, deliverability monitoring
- Pricing scales with contacts from 1k to 200k, with a 14-day free trial
Recent writing
Recent writing
What I’m thinking about in SEO, GEO, and WordPress performance. Practical, specific, based on real client work.
Free downloads
Three guides I use with paying clients.
FREE GUIDE
Technical SEO Audit Checklist
50 specific things to check on a WordPress site, in priority order. It’s the checklist I run on every new client.
FREE GUIDE
GEO Readiness Checklist
Get cited by ChatGPT, Perplexity, and Google AI Overviews. The structural changes that actually move the citation rate.
FREE GUIDE
WordPress Speed Playbook
WP Rocket setup, image strategy, caching layers, and Core Web Vitals fixes. Sub-second load times on a platform that usually can’t.
One practical tip. Every week.
No spam. Unsubscribe anytime. ~1 email per week.
Book a call
Want me to take a look at your site?
Book a free 30-minute consultation. I’ll review what’s in front of me live, tell you where the biggest wins are, and you’ll leave with a prioritized list. Whether we work together or not.
