SerpWatch Review: Features, Pricing, Pros And Cons [2024]

Do you know the feeling of writing content, publishing it on your website, and then forgetting about it? You never really know how it performs and what you should improve.

To solve this, you need a rank tracking tool to tell you how a blog post is ranking on Google and other search engines, and that’s why I’ve done this SerpWatch review.

I’m committed to providing unbiased opinions to you when reviewing SEO tools. I always test the product first-hand to provide a real user experience backed up with data. Combining this with my many years of experience in the SEO industry allows me to provide a great, unbiased review.

Learn more about me.

Key Takeaways

  • Rank tracking with competitor comparison.
  • Local rank tracking
  • Simple keyword research with a medium dataset

Pros and Cons of using SerpWatch

SerpWatch was one of the first rank-tracking tools I really tried in depth a couple of years ago, and since then, it’s developed slowly. Here are my pros and cons.

Pros of Using SerpWatch

  • Rank tracking both locally and in multiple search engines
  • Rank tracking on YouTube
  • Integrate with Google Search Console and Google Analytics

Cons of Using SerpWatch

  • Slow development of new features
  • The update emails with new rankings are often filled with errors.


My Quick Take

SerpWatch is an incredible rank-tracking tool, and it may be one of the best, but it’s lacking other general SEO features.

Quality of rankings
Keyword Research
User Experience


serpwatch website

Incredible for rank tracking in multiple search engines and integrating data from GSC and GA.

What Is SerpWatch?

SerpWatch is primarily a rank-tracking tool that tells you your positions on Google based on specific keywords.

It’s crucial to track your rankings to define how your content is performing.

The higher your rank, the better it performs, and vice versa.

If you see a drop in rankings, it usually means it’s time to update your content, make it up-to-date, and ensure it’s still relevant.

SerpWatch is also brilliant for agencies with features like reports with clients, client management, and a white-label solution.

Lastly, you can get new keyword ideas with the keyword research tool.

SerpWatch Review Features

SerpWatch’s feature set focuses on rank tracking, agency reporting features, and keyword research, but let’s start with the project setup phase.

Projects: Setting up Your Rank Tracking

When setting up your first project with SerpWatch, you must choose between Google and YouTube rankings.

Next, you choose what keywords you want to track and your check frequency, which can range from hourly to monthly.

You have a limit of keyword checks, so ensure the keyword check frequency sticks to that limit.

You can also add your competitors and your own domain, of course, to compare your keyword rankings to theirs.

Integrate your Google Search Console and Google Analytics to get even more precise data and keyword suggestions.

Lastly, you choose which search engines you want to run your keyword rankings on, whether Bing or Google, and whether you want to track both desktop and mobile.

This is a great and easy way to set up your keyword rank tracker tool to ensure an accurate rank tracker.

Rank Tracking: Track Your Favorite Keywords


This is the view you get when you start to track your keyword rankings, and you get a lot of information.

When SerpWatch started, it was purely a rank-tracking tool, and it shows.

You get an in-depth look into your keyword rank tracking data, where you can track your estimated revenue, see data from GSC and GA while monitoring algorithm updates, and much more.

It’s clear they’ve worked this view through thoroughly, making it so joyful to use.

If you all of a sudden see a drop in your keyword rankings, and it’s after a core update, then you know you have some work to do.

You can also set up a daily email to monitor your keyword rankings to ensure everything is in order.

Keyword Research Tool


I ran for the query: local SEO. It couldn’t find any results. This confused me a bit, as it’s a wide keyword.

Next, I tried WordPress.

Here, I got some results, as you can see in the screenshot.

For each keyword, you get:

  • Related keywords
  • CPC
  • Search volume
  • Keyword difficulty
  • Search trend

So, WordPress is a fairly stable keyword people often search for, and you can then dive into each of the suggested keywords to figure out what to pursue.

That said, I would not recommend this keyword research module. You can get much better results with KeySearch.

SEO Agency Features


SerpWatch also allows you to whitelabel it and use it for your clients.

You can even make a subdomain on your domain where your clients can sign in and see their rankings live through SerpWatch without knowing they’re using SerpWatch.

You can easily manage all your clients and ensure the email notifications sent out are through your SMTP setup.

They’ve truly thought it through. 

Who Is SerpWatch For?

SerpWatch is made for agencies that need a reporting module to report to their clients and, at the same time, use advanced features to have an overview of all their clients’ performance in one place.

You can also use it for your websites, and it’s brilliant if you want a keyword-tracking tool that can generate reports for your websites individually.

In the end, as long as you need rank tracking for your organic traffic efforts, then SerpWatch is for you.

If you want to learn more, they’ve made a search intelligence hub where you can learn a ton about SEO but also about SerpWatch.

Alternatives To SerpWatch

SerpWatch Pricing


The pricing is based on multiple parameters such as client portals, number of keyword checkers daily, keyword research, and backlink checks.

You need to start somewhere, so start with the minimum you need to run for your clients and then scale up as you grow.

It’s the most sustainable way of doing it.

Wrap-Up: Is SerpWatch Worth It?

Yes, SerpWatch is worth it if you’re an SEO agency looking for a rank-tracking solution that allows you to monitor all your clients in one place.

If your SEO strategy is more, you need a tool that can do everything besides keyword research and rank tracking, then I recommend looking into KeySearch.

SerpWatch’s forces are their ability to generate reports for your clients and have a client interface with white labeling.

If that’s what you’re looking for, then SerpWatch is the perfect tool.

Serpwatch review Is this the best SEO Rank tracker

SerpWatch started as a rank tracking tool, but today it offers so much more. In this SerpWatch review I go through all the SEO features.

Price: 29

Price Currency: $

Operating System: Web

Application Category: SEO

Editor's Rating:


  • Rank tracking both locally and in multiple search engines
  • Rank tracking on YouTube
  • Integrate with Google Search Console and Google Analytics


  • Slow development of new features
  • The update emails with new rankings are often filled with errors
Picture of Phillip Stemann
Phillip Stemann
I'm Phillip, and I've been in the SEO game since 2020, where I took it under the skin. I've grown multiple websites to thousands of clicks, and I'm sharing all my SEO knowledge through my content and YouTube channel. I started as a curious mind at 13 years old, programming and programming for many years before I discovered SEO. I then started with the technical part of SEO as it came naturally to me with my technical background, and then I took on all parts of SEO. I love helping other people grow their websites, and I help my clients do the same.

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SerpWatch Review: Features, Pricing, Pros And Cons [2024]

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