Do you know the feeling of writing content, publishing it on your website, and then forgetting about it? You never really know how it performs and what you should improve.
To solve this, you need a rank tracking tool to tell you how a blog post is ranking on Google and other search engines, and that’s why I’ve done this SerpWatch review.
Why trust Phillip Stemann?
Why trust Phillip Stemann? I’m committed to providing unbiased opinions to you when reviewing SEO tools. I always test the product first-hand to provide a real user experience backed up with data. Combining this with my many years of experience in the SEO industry allows me to provide a great, unbiased review.
- 200+ SEO Tools Tested
- 9 Data-Points Tested
- 4 Levels Of Deep Fact-Checking
- First-Hand Experience Testing
Key Takeaways
- Rank tracking with competitor comparison.
- Local rank tracking
- Simple keyword research with a medium dataset
Pros and Cons of using SerpWatch
SerpWatch was one of the first rank-tracking tools I really tried in depth a couple of years ago, and since then, it’s developed slowly. Here are my pros and cons.
Pros of Using SerpWatch
- Rank tracking both locally and in multiple search engines
- Rank tracking on YouTube
- Integrate with Google Search Console and Google Analytics
Cons of Using SerpWatch
- Slow development of new features
- The update emails with new rankings are often filled with errors.
SerpWatch
My Quick Take
SerpWatch is an incredible rank-tracking tool, and it may be one of the best, but it’s lacking other general SEO features.
Quality of rankings
Keyword Research
Pricing
Speed
User Experience
3.5
Incredible for rank tracking in multiple search engines and integrating data from GSC and GA.
What Is SerpWatch?
SerpWatch is primarily a rank-tracking tool that tells you your positions on Google based on specific keywords.
It’s crucial to track your rankings to define how your content is performing.
The higher your rank, the better it performs, and vice versa.
If you see a drop in rankings, it usually means it’s time to update your content, make it up-to-date, and ensure it’s still relevant.
SerpWatch is also brilliant for agencies with features like reports with clients, client management, and a white-label solution.
Lastly, you can get new keyword ideas with the keyword research tool.
SerpWatch Review Features
SerpWatch’s feature set focuses on rank tracking, agency reporting features, and keyword research, but let’s start with the project setup phase.
Projects: Setting up Your Rank Tracking
When setting up your first project with SerpWatch, you must choose between Google and YouTube rankings.
Next, you choose what keywords you want to track and your check frequency, which can range from hourly to monthly.
You have a limit of keyword checks, so ensure the keyword check frequency sticks to that limit.
You can also add your competitors and your own domain, of course, to compare your keyword rankings to theirs.
Integrate your Google Search Console and Google Analytics to get even more precise data and keyword suggestions.
Lastly, you choose which search engines you want to run your keyword rankings on, whether Bing or Google, and whether you want to track both desktop and mobile.
This is a great and easy way to set up your keyword rank tracker tool to ensure an accurate rank tracker.
Rank Tracking: Track Your Favorite Keywords
This is the view you get when you start to track your keyword rankings, and you get a lot of information.
When SerpWatch started, it was purely a rank-tracking tool, and it shows.
You get an in-depth look into your keyword rank tracking data, where you can track your estimated revenue, see data from GSC and GA while monitoring algorithm updates, and much more.
It’s clear they’ve worked this view through thoroughly, making it so joyful to use.
If you all of a sudden see a drop in your keyword rankings, and it’s after a core update, then you know you have some work to do.
You can also set up a daily email to monitor your keyword rankings to ensure everything is in order.
Keyword Research Tool
I ran for the query: local SEO. It couldn’t find any results. This confused me a bit, as it’s a wide keyword.
Next, I tried WordPress.
Here, I got some results, as you can see in the screenshot.
For each keyword, you get:
- Related keywords
- CPC
- Search volume
- Keyword difficulty
- Search trend
So, WordPress is a fairly stable keyword people often search for, and you can then dive into each of the suggested keywords to figure out what to pursue.
That said, I would not recommend this keyword research module. You can get much better results with KeySearch.
SEO Agency Features
SerpWatch also allows you to whitelabel it and use it for your clients.
You can even make a subdomain on your domain where your clients can sign in and see their rankings live through SerpWatch without knowing they’re using SerpWatch.
You can easily manage all your clients and ensure the email notifications sent out are through your SMTP setup.
They’ve truly thought it through.
Who Is SerpWatch For?
SerpWatch is made for agencies that need a reporting module to report to their clients and, at the same time, use advanced features to have an overview of all their clients’ performance in one place.
You can also use it for your websites, and it’s brilliant if you want a keyword-tracking tool that can generate reports for your websites individually.
In the end, as long as you need rank tracking for your organic traffic efforts, then SerpWatch is for you.
If you want to learn more, they’ve made a search intelligence hub where you can learn a ton about SEO but also about SerpWatch.
Alternatives To SerpWatch
KeySearch
KeySearch is my go-to overall SEO tool because it’s reliable and does everything I need, from exploring competitor’s websites to thorough keyword research and keyword gap analysis.
KeySearch also offers rank tracking, but it’s less in-depth than SerpWatch. KeySearch’s keyword research module is miles better, though.
Serpstat
Serpstat is in another class than SerpWatch when it comes to a complete comparison of SEO features from keyword research to competitor research.
That said, SerpWatch’s rank-tracking tool is still better than Serpstat. It’s one of the best I’ve tried from user experience to in-depth analysis.
SerpWatch Pricing
The pricing is based on multiple parameters such as client portals, number of keyword checkers daily, keyword research, and backlink checks.
You need to start somewhere, so start with the minimum you need to run for your clients and then scale up as you grow.
It’s the most sustainable way of doing it.
Wrap-Up: Is SerpWatch Worth It?
Yes, SerpWatch is worth it if you’re an SEO agency looking for a rank-tracking solution that allows you to monitor all your clients in one place.
If your SEO strategy is more, you need a tool that can do everything besides keyword research and rank tracking, then I recommend looking into KeySearch.
SerpWatch’s forces are their ability to generate reports for your clients and have a client interface with white labeling.
If that’s what you’re looking for, then SerpWatch is the perfect tool.
SerpWatch
SerpWatch started as a rank tracking tool, but today it offers so much more. In this SerpWatch review I go through all the SEO features.
Price: 29
Price Currency: $
Operating System: Web
Application Category: SEO
3.5
Pros
- Rank tracking both locally and in multiple search engines
- Rank tracking on YouTube
- Integrate with Google Search Console and Google Analytics
Cons
- Slow development of new features
- The update emails with new rankings are often filled with errors
