Dragon Metrics Review: Features, Pros & Cons (Vs Ahrefs?)

I’ve seen many people from Ahrefs because of the new credit system. Today, I’ll provide you with my Dragon Metrics review, a new SEO tool many people are moving to.

If you watch my video, you will see how it competes with big tools like Ahrefs and Semrush. So, is this tool better than Semrush or even Ahrefs?

Let’s find out!

I’m committed to providing unbiased opinions to you when reviewing SEO tools. I always test the product first-hand to provide a real user experience backed up with data. Combining this with my many years of experience in the SEO industry allows me to provide a great, unbiased review.

Learn more about me.

Key Takeaways

  • You can do comprehensive keyword research and monitor your capabilities for an in-depth analysis using keyword tracking to see how it performs over time.
  • The excellent, which includes page audits and content optimization recommendations.
  • You can use Dragon Metrics for rank tracking to monitor your website’s SEO performance and identify areas for improvement.
  • The tool provides a backlink analysis to monitor competitor backlinks and provide you with link-building opportunities.
  • You get one tool for website performance insights and improvement recommendations.

Pros and Cons of Dragon Metrics

Dragon Metrics is an all-in-one SEO platform, and while many are welcoming it, I found it has some advantages and shortcomings.

Pros of Dragon Metrics

  • 30-Days free trial
  • The link gap module is excellent; you can see all the links to your competitors.
  • I like the Ranking Research tool; you can analyze individual pages to see how your keyword ranks.
  • The site audit tool does a decent job of finding issues
  • The keyword gap module is a great bonus added

Cons of Dragon Metrics

  • The database size is not close to being as big as Semrush and Ahrefs’ databases.
  • The SEO Technical tool to audit your site is not easy to navigate.

Dragon Metrics

My Quick Take

Dragon Metrics is going head to head with Ahrefs and Semrush on so many parameters, but it does need a new design.

Keyword Research
Competitor Research
User Experience



Looking for an alternative to Semrush and Ahrefs? Dragon Metrics might be what you’re looking for.

What is Dragon Metrics?

Dragon Metrics is a comprehensive SEO software that caters to businesses of all sizes, including Startups, SMEs, and Enterprises. It is designed for Web and Android platforms to provide a complete suite of features. These attributes include:

  • Competitor Analysis
  • Keyword Research Tools
  • Content Management
  • Link Management

You can find SEO software has many modules similar to Ahrefs and Semrush, and it has. So, with Dragon Metrics, you can streamline your SEO strategy to achieve your marketing goals.

Dragon Metrics Review: Key Features

The Dragon Metrics SEO software has many modules similar to Ahrefs and Semrush, with loads of features. But today, in my Dragon Metrics review, I’ll focus on four modules to compare to the competition. These are Keyword Research, Competitor Research, the Explorer, and Technical SEO.

Keyword Research: Multiple Methods


Using the keyword research module, you have two ways of doing this. You can enter a keyword and go from there. You can also compare yourself to a competitor to find your keyword gaps.

Having these two methods to check a ranking keyword is excellent, as you can get reliable keyword insights by doing research based on your domain. You can also use the Explorer, which I will get to later. For example, I used a simple phrase as “best SEO.”

I wanted to see how good it was at finding keyword ideas and related keywords, so I expected to see “best SEO tools,” best SEO agencies,” and more displayed.

So, it displayed these keywords that are used mainly in Search Engines. Still, compared to Semrush, the features for keyword research showed a considerable gap. Dragon Metrics found 738 keyword ideas, and Semrush found 14,200 keyword ideas.

Hence, you can see a huge difference in the keyword rank tracker database sizes. Based on my testing, the overall feel of the design and filtering options is a bit behind Semrush.

Semrush is also easier to use and navigate. Still, you can filter everything you need, and I love to see the organic difficulty as well as the CPC difficulty.

Competitor Research


You can use the competitor research module for competitor analysis. You can also check the visibility of competitor keyword ranking using your competition on rankings and links or use the keyword gap tool.

I used the keyword gap tool, and it is super easy to use, so even you will find it a breeze using the simple rank tracker. The benefit is that you can compare your site against five competitors. I compared my site to Ahrefs and found I had 196 keywords in common.

Ahrefs is ranking for 45,300 keywords I’m not ranking for. I also did the same in Semrush; here, it found 367 keywords in common. This is almost double the amount and 82.700 keywords I am not ranking for, which Ahrefs is.

Again, this shows what it means to have a more extensive database for competitor keyword targeting, and I’m making this comparison also because they’re in the same pricing plan range.

So, you are not getting reliable keyword insights.

Ranking Module


The rank tracking module is super simple, it reminds me a lot of how KeySearch does it, and I kind of like it.

The difference is that they do give you more graphs and visual elements to understand your rankings and whether you’re ranking for featured snippets or “people also ask” sections.

Link Gap Module


The link gap module is super cool. You can find all the links going to your competitors but not to you and then reach out to those websites to get them to link to you. Obviously, you need to provide some value, but this is an excellent start as you get a lead list to work through.

Ranking Research-Explorer


So, back to spying on your competitors, which is what you use the Explorer module for, or as Dragon Metrics has named it, Ranking Research.

When you look up a domain, you will get a massive flow of information from its traffic and backlinks about what keywords they’re ranking for and where their traffic comes from.

What I like about this module is that you can also analyze individual pages and see what keywords they’re ranking for. This will benefit you as it helps you know the low-competition keywords you can tap into.

Honestly, I don’t have a finger to put on this module. It solves the use case well.

Technical SEO


Lastly, I checked out the site audit. Still, when you run these reports, take them with a grain of salt, as not everything will tell you it is an issue compared to using Google Analytics.

It does a decent job of finding issues with the URL X-Ray, making it one of the excellent features, but I wish they would make it easier to navigate. I prefer to use Ahref’s site audit, as it digs deep and allows you to find and fix the issues that matter.

Another benefit is that you can tell it to ignore URLs, like pagination pages and other pages for which you have no index on purpose. You can also dig deeper into a specific URL to receive issues on that page and see historical data.

Other Dragon Metric Features

While I only touched on some of the modules that are important to me, many other features are offered.

You find some great features added that you do not see every day, like diving into SERP to track feature snippets, and people also ask.

Here are some standout added features:

  • Analytics and ROI tracking
  • Link Management
  • Search Engine, Location, and Device Support
  • API Access
  • Content planning to attract organic traffic
  • Reporting
  • Google Analytics Integration

Who is Dragon Metrics For?

Dragon Metrics is the perfect digital marketing platform for you if you’re an online marketer or SEO professional looking to enhance your website’s search engine ranking and online visibility.

The metric tool provides invaluable insights into analyzing your website’s SEO performance. It helps track your keyword rankings, monitor competitors, and identify growth opportunities.

It’s an excellent choice for businesses of all sizes that want to improve their online presence and attract more traffic to their website.

Whether a beginner or an experienced professional, it can help you take your digital marketing game to the next level.

Alternative to Dragon Metrics

I had to chuckle, as I think 🤔 you already know what alternatives I recommend compared to the Dragon Metrics. The truth is, you guessed right: Ahrefs and Semrush.

Dragon Metrics Pricing


They offer plans for all organization sizes and budgets. The starter plan has 1,000 keywords and crawls 200,000 URLs. You can use it to compare your site to five campaigns, and three users can access the account.

The starter plan costs $99 monthly or $82 yearly and comes with a free trial. Next, you have the basic plan with 2,500 keywords and 500,00 URLs to crawl, 10 Campaigns, and 5 Users.

The basic price package costs $249 monthly or $207 yearly. Next, you have a Standard and Enterprise pack offering users more keyword research and campaigns. These plans start at $499 and go up to $999.

Currently, there is a Custom plan with 10,000 keywords, 2M URLs crawled, and unlimited campaigns and users. This plan is discounted at $0.01 per tracked keyword.

Wrap-Up: Is Dragon Metrics Worth It?

The Dragon Metrics is worth it as a tool for SEO experts. It has much more to offer, as I only reviewed the models I use most when working with SEO tools.

I’m impressed with the functionality, and they need to keep it going and expand their database. They have my favorite module, the keyword gap module, so it’s a huge bonus here.

Regarding pricing, they’re very similar to Semrush and Ahrefs, which is a bit of a bummer. I would like to see their price themselves a bit cheaper. Yet, they don’t limit your credit usage, so that’s a positive.

Although Dragon Metrics offers the same functionality as KeySearch, another tool I use, the price difference is massive. KeySearch only costs $17 monthly, whereas Dragon Metrics costs $99.

So, if you’re using Ahrefs or Semrush today and looking for an alternative, consider Dragon Metrics.

I’ve only compared the main modules, which offer an advanced reporting module and much more. This is undoubtedly a top-notch SEO tool with significant datasets and features.

There are three things I hope to see improve in the future: the database size, the price, and the design.


What features does Dragon Metrics offer?

Dragon Metrics offers a range of features, including keyword research, competitor analysis, on-page optimization recommendations, backlink analysis, rank tracking, and website auditing.

How does Dragon Metrics help with keyword research?

Dragon Metrics provides in-depth keyword data, including search volume, competition level, and cost-per-click estimates. It also suggests related keywords and long-tail variations to help users identify new opportunities.

How does the competitor analysis feature work?

The competitor analysis feature allows users to analyze their competitor’s backlink profiles, content strategies, and on-page optimization tactics. This information can be used to identify areas for improvement and gain a competitive edge.

Is Dragon Metrics suitable for businesses of all sizes?

Dragon Metrics is suitable for businesses of all sizes, from small websites to large enterprises. The tool offers various pricing plans to accommodate different needs and budgets.

How often is the data in Dragon Metrics updated?

Dragon Metrics updates its data regularly to ensure users have access to the most current and accurate information. The frequency of updates may vary depending on the specific data source and feature.

Dragon Metrics
Dragon Metrics review 1

Dragon Metrics is the SEO tool the majority is switching to, but how good is it compared to Semrush and Ahrefs? Watch my Dragon Metrics review.

Price: 99

Price Currency: $

Operating System: Web

Application Category: SEO

Editor's Rating:


  • 30-Days free trial
  • The link gap module is excellent; you can see all the links to your competitors.
  • I like the Ranking Research tool; you can analyze individual pages to see how your keyword ranks.
  • The site audit tool does a decent job of finding issues
  • The keyword gap module is a great bonus added


  • The database size is not close to being as big as Semrush and Ahrefs’ databases.
  • The SEO Technical tool to audit your site is not easy to navigate.
Picture of Phillip Stemann
Phillip Stemann
I'm Phillip, and I've been in the SEO game since 2020, where I took it under the skin. I've grown multiple websites to thousands of clicks, and I'm sharing all my SEO knowledge through my content and YouTube channel. I started as a curious mind at 13 years old, programming and programming for many years before I discovered SEO. I then started with the technical part of SEO as it came naturally to me with my technical background, and then I took on all parts of SEO. I love helping other people grow their websites, and I help my clients do the same.

Related Posts

download pdf cloud

Download the blog post as a PDF

I’ve made all my blog posts as PDFs so you can easily download them and read them later or share them with a colleague or friend.

Dragon Metrics Review: Features, Pros & Cons (Vs Ahrefs?)


Ready to try DRAGON METRICS?

win website review



Before you go, do you want more SEO tips?

I have an SEO-focused newsletter I send twice weekly with an SEO tool review and an actionable SEO tip you can implement in less than 5 minutes.