Keywords connect you to the general audience, but do you know how to find niche keywords that will connect you to your specific target audience?
Keyword research can be somewhat technical, especially when starting up. Let alone doing niche keyword research, which seems impossible.
But with this article, I’ve simplified the process into four simple, detailed steps to guide you on your journey to know your business niche keywords.
If you are willing to know what benefit this will give your website, read to the end.
4 Simple Steps for Doing Niche Keyword Research
Niche keywords are highly specific and peculiar to your business or product. They often use long-tail keywords with low keyword difficulty, for narrow industries.
They are different from the generic keywords used in your industry; rather, they are specific to a particular area of your industry.
The following are steps that will help you do your business niche keyword research seamlessly:
1. Research Your Niche and its Market
The first step is to research the niche market for your product category because you can only create effective and impactful content and advertisements if you understand your niche.
And simultaneously, you can only get your niche keywords if you know your niche.
You might think you already know your niche, but I am sure you have not yet discovered it.
For example, “clothing and accessories” is a niche in the fashion industry with a broad keyword, but “American babies’ clothing and accessories” is also a niche under the umbrella of fashion for a narrow industry.
Can you now picture it?
Researching your niche can also be a great way to identify products your target audience is already using and what their pain points with the products are that your business can help solve.
Conducting your niche research may require you to go as far as knowing what you aim to achieve or the needs you aim to meet when you start your business.
However, one of the fastest ways to know your niche is to create your prospective niche target audience persona.
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2. Determine Your Target Audience
Knowing your target audience will help you kickstart your niche keyword research.
Your target audience is more than the general audience; this particular set of people has distinct needs, expectations, and pain points that your business claims to be able to meet or solve.
Segmenting your audiences based on the niche your business is in will increase their response rate. This entails that you tailor your content for a certain audience rather than trying to appeal to everyone.
To see insane results, you can go as detailed as tailoring your content to several niches you have identified in your audience.
Developing an audience demographic is a great technique to identify your target audience and their needs.
You can have a persona categorized under the following criteria:
- Profession
- Age
- Gender
- Income level
- Education level
- Geographic region (if possible, their region setting, be it whether they live in a rural, suburban, or urban location)
- Goals
- Challenges
Remember, the key to successful marketing is reaching the appropriate individuals, which means identifying and locating them first.
If you are unable to locate and determine your target audience, your content marketing endeavors will be fruitless, and you will waste priceless resources.
So, if you want to get your niche keywords, know who you are crafting your blog posts for—your target audience.
3. Evaluate Your Competitors.
Look into your competitors’ marketing efforts using any SEO tools you get your hands on.
It’s also important to look into your indirect competitors, that is, other business owners that have a product that can replace yours but is not the same type as yours.
For example, if your niche is pizza and, based on your competitor analysis, you see business owners who specialize in chicken tenders, do not ignore them.
They are also your competitors, although indirectly, but you both can have the same audience, making you competitors.
Knowing who your competitors are can help you spot and understand the different keywords you both use and how they influence your qualified traffic. You’ll have the opportunity to define your specialty and know the keywords that are “yes” and those that are “never.”
Understanding your competitors’ strengths and weaknesses can also help you outrank them.
Niche keywords are easily ranked at a lower cost because they are frequently less competitive than bigger markets, which is why your competitor analysis is important in this process.
You have to ask yourself these questions after this step:
- What is the list of keywords my competitors are ranking for?
- Who is the audience following my competitors and engaging with their content on social media?
- Where is my competitor’s traffic coming from, or where is it more concentrated?
- What are my target audience’s pain points that my competition isn’t providing any content or solutions for?
4. Do Keyword Research about Relevant Niche Topics.
Google’s search engine algorithm considers over 200 factors to rank websites, including the use of relevant keywords is among them.
Now that you know the potential keywords that pertain to your business from the above steps, it is time to do thorough keyword research to find other relevant ones that are crucial for your website’s visibility.
When researching for these keywords, there are key things you should keep in mind:
- They must be long-tail keywords specific to your business or niche, with three or more words.
- You must consider the user intent of your target audience—is it for information, to navigate to their main subject matter, for transactional or commercial purposes?
- They must have an average monthly search volume, although in most cases, high search volume means they are competitive keywords with high keyword difficulty ranking.
Google Trends and some keyword tools can provide the performance chart of the key terms over the years.
- They must have trigger phrases and natural language your audience is familiar with.
Having these in mind, you can now:
- Make a short list of relevant keywords or general phrases used in your business. A tip for this is to imagine that you are your target audience looking for your product.
For example, “baby clothing” is a search term in the Fashion Industry,
- Expand these phrases with the natural languages your audience will use to search for them. You can use data from analytics software or brainstorm with your co-workers for keyword ideas.
Following the previous example, let’s say “baby clothing style” or “baby clothing size chart.”
- Now, Find more related search queries or keyword suggestions using the Google-related searches section of the SERPs, Google Trends, or any keyword research tools.
- Analyze your keyword strength using SEO tools. Check for exact or related terms with high search volume and low SEO difficulty.
- Check for their search intent using SEO tools or by typing it directly into the search engine. Check for pages that are doing great with the keywords for content structure and key must-haves.
By the time you are done with this, you should have a keyword list that is very specific to your niche and can drive organic traffic to your website.
Remember that organic traffic from SERPs can outperform any paid traffic from ads, generating long-term leads. So, getting these relevant niche keywords is worth the work you put in.
What is The Difference Between Niche Keywords And Normal Keywords
Users type keywords into search engines to find content that answers their questions and provides solutions.
The main difference between the normal and niche keywords is the type of audience each connects with.
General keywords are broad terms that appeal to the general audience- literally, anyone using the search bar.
On the other hand, niche keywords are long-tail terms that draw in highly focused traffic, not just any audience but the right one for that specific niche.
Another difference is that the conversion rates that result from using niche keywords are usually greater than the ones generated from general keywords.
Keywords are not just concepts and subjects that define the subject matter of your content; they connect what your audience is searching for and the content you’re providing to meet their demand.
Your aim in ranking on search engines is to attract organic traffic to your site from the SERPs, and the type of keywords you select to target (either general or niche) will affect the type and quality of traffic you will receive.
To picture this, let us assume you sell baby clothing and accessories wholesale, and your content marketing strategy is structured around “clothing” as the keyword (general keyword).
You might get huge traffic, but the quality of your traffic (that is, those who are looking to buy baby clothing and accessories amidst those interested in various types of clothes) will be low.
But if you use “baby’s clothing” as your major keyword (niche keyword), which is more related to your niche, you can rest assured that the traffic you will be getting will be filtered and be your specific target audience.
That dictates the difference between normal keywords and niche keywords.
Why Niche Keywords Matter
Niche keywords provide several benefits. They allow you to focus your content marketing efforts on a small, targeted set of potential target audiences who are most likely to purchase your product.
There are several benefits to identifying and targeting a niche audience using your niche keywords; some of them include:
1. Niche Keywords Increase Your Business Sales
Suppose you reach out to a specific set of people who have a specific need for your product using niche keywords. In that case, you are more likely to obtain a sale or repeat purchases, which will increase your conversion rate than if you reach out to a larger market using general keywords.
2. Niche Keywords Reduce Your Business Marketing and Advertising Expenses
You will spend less on marketing and advertising to interact with your audience using niche keywords in your content because targeting a small set of prospective consumers is simpler and less expensive.
3. Niche Keywords Give Your Business a Competitive Advantage Over Others
When you focus your content marketing and other forms of marketing efforts on a niche audience, you will face less competition.
The fewer businesses competing against you on keywords, the more your customers will be for those keywords over time.
4. Niche Keywords Improve Your Content Marketing Strategy
It helps you create a content plan that adds value to your niche audiences so that your site can rank better in search results and connect with your target audience more frequently.
This also helps you build trust, loyalty, and authority with them.
Wrap-Up
Connecting with your audience better can be as simple as the steps we have looked into.
It all starts with knowing what your niche is in your industry and what your product is all about.
Also, look into those who are directly or indirectly in the same niche as your business, and finally, doing thorough keyword research based on the information you have gotten from the previous steps will make you end up with a keyword list of niche keywords, not just the general keywords.
The general keywords only connect with the general audience, while niche keywords help you to connect to your main target audience.
So, if you have been looking for ways to step up your keyword strategy game, getting your niche keywords might be the missing key to your low conversion rate puzzle.
This will help you get your list of niche keywords in no time. Get started now!
