SEO should be a focus for all companies and individuals with a website. Because in 2021 it is such a rich traffic stream. And the technical part of SEO does really support your content. Today’s product showcase is Screpy, a technical SEO product based on AI helping you to optimise your rankings. So without further Ado, let’s dive into Screpy and let’s see how it can help us optimise.
We are now on this beautiful platform of Screpy. As you can see right off the bat, here we have the project of my website which has an overall health of 88, which is good. Of course, 99 would be the best. But this is our overview of where we have our different projects. So, if you have multiple websites, this is also possible within Screpy. But for now, I have my website here, and I can then go to the project to see all the information.
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- Features of Screpy
- Screpy pricing
- Alternatives to Screpy
- Future of Screpy
- Pros & Cons using Screpy
- My experience using Screpy
Features of Screpy
What is giving me this 88 health score? So what Screpy is doing is that it’s running thousands of different checks on my website and utilising AI to make sure all of these checks are correct and going even further when it is it check my different pages. But you can see here on the dashboard. I have an SEO score on 73%. We can get that elaborated by going here and seeing why is it not 99?
And that is because Screpy is telling me I’m missing a site map which is incorrect, but that is just the way that Screpy is checking. Then it can see my constant ratio is not optimal and some of my pages is missing structured data. If I do fix all of these different tasks you can see down here I would score higher on the SEO score within Screpy. It is not crucial for you to fix it, but it could be a great way to maybe higher your rankings one or two.
Now going back to the overview here, we do also have our Alexa global rank.
We have some information about our domain. If it is accessible, it is not for my domain. Then we have some different checks down here. It was the same as what you just saw before in the SEO report. Then we have some different elements here with Google page speed where it is that it runs a Google page speed on our website to see what it can improve or not.
And this is the basic of Screpy. It is running a lot of different checks and elements to make sure that it can gather everything in one platform for you to just go through the tasks and make sure that your website is 100% optimised for SEO. Down here I have added four key words and here we can see my average position is 21. And then again down here we have our issues where we have high priority, normal priority and low priority. And if I did fix all of these issues, I would score 99 in the health score, but talking about tasks, they have made this beautiful view where you can see all of your tasks in one view.
And of course they are prioritised after how critical they are, you can see here I have two critical tasks that I need to do and then I have one high task in priority and then some normal tasks I can do. So what I’m noticing here is that a lot of these tasks I don’t find relevant. For instance, I’m already using WebP on my website, so it’s confusing me a little bit the same with the sitemap. I do also have a sitemap, so I think the way they check is not checking the way that I’m running my website, but maybe they will be improved in the future because websites are doing it in so many different ways.
But here I basically have a long list of tasks that I can just go through, starting from the top and work my way down.
And when I have fixed all of these, then I’m sure that my website is 100% optimised for SEO and then I’m sure that my content will rank the best possible. Of course it also depends on the content, but from a technical aspect, this is very great to see. Now what Screpy also have is on page SEO. Screpy is not for building content, Screpy is for the technical aspect and for rank tracking. So on the on page here I will just go to Diagnostics and here I have two pages where I can see some different elements for these pages.
I can see how many requests are made on this page, how many fonts are loading, how many scripts and stylesheets? And this needs to be as low as possible because the lower elements needs to load, the faster the website will load. Now going on to the syntax here. Here you can see that these two pages have 31 errors, so let’s click on those errors to see what it is. It is here telling me that I have some structural errors.
It is telling me a charset attribute on meta element are found after the first 1024 bytes. See these elements here and these errors are great, but it’s not telling me why is this an error and what should I do instead it is just highlighting me the error. I really need to see what I can do to solve this. Of course I could just go and Google it, but I really need the solution right here, because Screpy is trying to do this where they are an all in one platform for the technical SEO.
So by them adding the solution here, it would really save me a lot of time. Moving on to the keywords here, here it is telling me for these two pages that it has scanned.
What are the first words, the second words and the third words? And this is the keywords that Screpy thinks that the content is focusing on. The first page is my front page and it doesn’t have a lot of content. But the next one here is CookieYes review.
And here is telling me that the first keywords is website, cookies and CookieYes, that is more or less correct. The focus keyword for this article is CookieYes, but this you can really use to see whether your content is focused on the right keyword. And if not, then maybe you need to go and tweak your content to make sure it is really focused on the keywords that you have as a focus keyword for this piece of content.
In the secondary and the last box here it is a bit of a mix. It says category, YouTube, GDPR compliant, entire website. That is a bit of a mix, it’s not something I’m focusing a lot on. I’m mainly focused on my keyword, which is CookieYes review for this specific article.
And as CookieYes review is not showing, maybe I need to go and tweak this content a little bit. Now moving on to the headings here and remember, all of this is on page SEO. This means the technical SEO in your pieces of content. You can see here I’m getting an error because on my front page I have two H1s and you should always only have one. So I should definitely go and fix that if it is valid.
But on this one here you can see that I’m using H1, H2 and so on correct. But I’m not using H5, so maybe I should go and check why I’m using H6 and not H5. Because building a piece of content is like building a word document, it needs to be with the headings correct for your table of content and for Google to read it right. Now in the canonicals tab here we can just see some few elements. We can see whether the status is correct.
The URL is correct, the content type is correct, and if it is a canonical tag, then we can see the address which its canonical for. And if this is incorrect, you really need to fix that right away. In the second last here in Images, here we can see how many images we are using on the different pages, and then we can show details about the images. Here we can see the width, the size, the alt tag because alt tag is describing the image. I can see here the image I’m using of myself is not described, but I’m not sure that is actually showing on the website.
Other than that I’m using alt tags correct all the way around.
So that looks fine. If I Scroll up a bit here, you can see another view on it where it shows whether the image is external or internal, and it is telling me a lot of different elements like the URL, the domain, the title and so on. So this is just a lot of information that you can use to really make sure that all of your content and images are working correct, and is optimised for a technical aspect. Here I’m basically on a report for my entire page here, and you can see all of the different elements we went through.
They are laying in here all the keywords, all of the headings, all of the links and so on.
So this is one long report about your page. To see what you can optimise from a technical aspect. I will now move on to Google PageSpeed and this is similar to running a Google PageSpeed. They’re just running it in and showing it in their design. Here we can see that I have a PageSpeed on 92 and a load time on 0.8 which is good, according to Screpy.
I have a good page size and my first contentful paint is loading in 0.8 seconds which is good. Other than that we can see some information down here about our pages. Here my CookieYes article is scoring 99 out of 100, which is really great. When it is that you run a Google PageSpeed, you can choose whether it should be for desktop or for mobile and the same goes for Screpy. If I press mobile up here I will get the report for my website on mobile and here I can see that I have an 84% score because of my first contentful paint is loading too slow.
So on mobile I need to really compress my image to be able to score a higher score. Other than that it is small tweaks to be able to get a higher score. But now let’s move on to the SERP, in the SERP here I have added four keywords and what I can see is that I can see what number do I rank? What page ranks for this keyword? If I do even rank.
If I want to see more information about the keyword and how I’m ranking, I can click on the arrow out here, and then you can see that I’m number three right here. Other than that there are two reviews over me. If I wanted to get a higher ranking, I could go in and see what they do different from me and then get inspired by it. But here we can just see my current position. What my best position has been on the keyword and it is showing me the top 33 right here.
That is very simple and that is for all of your keywords. Again, remember there is both mobile and desktop. A lot of these modules can be for both desktop and mobile so you can see for desktop. I’m actually number seven.
So my website is working better on mobile than my competitors, than they are working on desktop. Moving on to the SEO here. Here you can see again which I’ve shown you in the beginning of the video. I have an SEO score of 73 and that is because of my sitemap is missing, which is incorrect.
My content ratio is a bit down on one page, that is probably my front page. If I click here I can see that it is my front page. That’s because my front page doesn’t have a lot of text. Other than that it is basically the same.
I have the issues I can go through to get a higher score. Now the Uptime monitoring, which is the last module I want to show you. This one is a great tool for you to relax a bit because this one will always tell you if something is wrong. If your website goes down, this one will immediately tell you that your website is down and you will get an email from Screpy telling you that your website is down and need to do something immediately about it. Other than that, you can see in a history span.
How has it been? Has it always been up? Has there been some times when it’s been down and so on, I would like to be able to choose a date range in here, but I can only see for the last 2 hours right now and what it is doing is that it is checking my website and not only checking my website but also checking how fast it’s loading. So let’s say that I have an average loading time on 1.4, but all of a sudden it takes 3 seconds to load my website.
Then something is wrong and then I can see in her that something is wrong and I need to do something about it. Now in the last module, which is not really a module, but it’s just to show you.
In the settings we have some different elements. We can enable auto analysis, which means that all of your pages will be analysed once in a while. So if you’re doing a lot of changes, you can just enable this one and then Screpy will check for you once or twice weekly to see whether your fixes are done or not. But you can also do this manually by analysing your pages up in the URL up here, or if you are on the specific module, you can also do it in there.
Here we also have the crawler some information about that and we can also again enable auto crawls, so it crawls periodically. This means that if you’re adding new articles, then you don’t have to really go into Screpy and add the article and say I wrote a new article. Please add this to Screpy. Screpy will automatically add that. The last two menu points down here is SERP, it will automatically track your Google ranking.
And for uptime here we can enable Uptime monitoring and the notifications that I just talked about. Now the last thing I want to show you is the page overview. This is just to show you fast, in here it will show you all of the pages that Screpy has crawled for you. And then for each of these pages, you can get a report as we saw before, where it is showing us a ton of data and different data points that we can really optimise on. This does take a little bit of time, do be patient.
Now here is the report for Acadle, another product I reviewed. I have this review on my website and here we can see information about connection. This is very technical, canonical. We can see what language its using. Here we can see that my title is actually one character too long from what Screpy is recommending to have a healthy title, which is not too long for Google because then we get those three dots and that’s a negative thing. Other than that we can see our content ratio.
We can see our meta tags, our open graph, which is the data when we share it on social media, we can see our link tags and so much more about this page. As you can see here again, the keywords, Acadle is the keyword I focused on. So that’s great. But here you can see so much information about your specific pages that it is that you analyse. So that is just a great report to have for you to see what you need to optimise on your specific page.
Moving on to the pricing structure of Screpy. It consists of four plans, and they do also have an agency plan if you do need it for your agency. It is a very cheap alternative to the competitors by far, but do be aware that Screpy is still a new product in the development phase. However, when we do take a look at the pricing structure, it does differ in a lot of elements. So be sure that you choose the right plan for you because often what we see in the industry is that it only differs on the amount of keywords and how often you want the system to track those keywords because that’s where they really need to use their server power.
But within Screpy they differ on a lot of different modules, features and so on. So be sure that you end up with the right plan.
Alternatives to Screpy
Now, moving on to the competitors to Screpy. It is SEranking and SEMrush, and as I just mentioned, Screpy is still a new product in the development phase. So, when we look at SEranking and SEMrush, they have a lot more functionality and huge data sets that they run on when it is, they need to check rankings and so on.
Semrush might be the best software in the industry. They have the biggest datasets to run checks and rankings on. It’s a very premium tool, but it comes at a price.
So, if you need a tool that has all the functionality now, do not go with Screpy. However, if you need AI modules, and you can wait for the more competitor analysis modules, then I would highly recommend you going with Screpy because the design is great and the way they utilise AI is really working well for them. And with the roadmap coming up, which I will talk about in a moment, it is very exciting to see where Screpy will go in the future and talking about the future.
SE Ranking is a full all-in-one SEO tool to help you optimise your entire website. They have many great tools to help you on the way.
Future of Screpy
They are working on an integration into Google Search console and into Google Analytics. So all the data that we have there, we can really utilise within Screpy.
For instance, if we have some pages with a high bounce rate within Screpy, they could give us some tips and tricks to how we could and make the page better to lower our bounce rate. And that is just one example. Of course, with Google Search Console, they can double-check their rankings to see whether they are correct enough. Then they are also working on a backlinks monitoring module, so we can see where all of our backlinks are coming from and really utilise those backlinks to make sure that maybe we can get more backlinks or we, at least, can get some ideas of what type of content do the different types of people like out there?
And then the most exciting element is the competitor analysis module. Via this module, we can see what is working for our competitors, and then we can basically copy and paste it, of course, into our own language.
But if it is working for our competitors, it will most likely also work for you. So that is a very exciting module that I am very excited to see and how they’re really going to build it into Screpy because there is a lot of functionality and talking about functionality. I would like to see more improvements in the workflow and that is also a focus for them when we do look at their roadmap because we often see a lot of different numbers and text, and it looks great.
But when you get a number without any text, then you are pretty lost because you don’t know what the number means. You don’t know if it’s good that it’s high or if it’s good that it’s low.
So some more described text or some tool tips would really help us out to understand Screpy even more and really utilise the tool to make sure that we do everything we can to improve our technical SEO from the standpoint of Screpy.
Pros & Cons using Screpy
Now, moving on to the pros and cons of Screpy. Starting with the pros, they have a beautiful and easy to use design. They have extensive analysis of your website, and they have an exciting roadmap, whereas for the cons, some modules are loading too slow, I’m missing explanations of the different numbers, and some tasks are incorrect.
For example, the sitemap task that you just saw on the walk through.
My experience using Screpy
But using Screpy, I’m always sure that my website from the SEO technical aspect is running smoothly and perfectly. And with the uptime monitoring and all the other features and modules within Screpy, I will always be sure that my website is optimised to the highest standard possibly. Because when I have this standpoint, then my content will rank even higher. But yea, that is my review of Screpy.
I hope that you liked the video, and if you did, please give it a thumbs up. If you have any questions to Screpy or other products you would like me to review, please leave a comment below Thank you so much for watching, let’s catch up on the next one.