A rank tracking tool is the best way to monitor your SEO performance, as it’ll tell you whether your position on Google is improving or the opposite. But there are so many options out there that choosing the right option can be incredibly overwhelming.
In my time working with SEO, I have had the privilege of using many of the tools out there. Some are definitely better than others.
So, after reviewing 100s of SEO tools, taking a deep dive into each, I’ve collected 20, each within a category that suits you to make it easier to choose.
What is a rank tracker?
A rank tracker is an important tool for search engine optimization (SEO). It helps you monitor the positions of specific keywords and how those positions shift in the search engine results page (SERPs) over time.
This information lets you track key performance metrics and understand how well your website is performing for a target keyword with regards to organic ranking and how likely it is for someone to come across your content.
It can also help you find common keywords that your competitors are ranking for that you might not even have considered. SEO rank-tracking tools can be an incredibly useful addition to your digital marketing strategy.
What makes the best rank tracker?
Choosing the best keyword rank tracker involves considering several key factors that contribute to its effectiveness and utility. Here are the essential features and characteristics to look for when selecting a rank-tracking tool:
Accuracy: The best rank-tracking software provides highly accurate data on keyword positions in search engine results pages. Reliable data is crucial for making informed decisions and optimizing SEO strategies effectively.
Frequency of Updates: Regular updates ensure that users have access to the most current information on keyword rankings. The best rank trackers offer frequent updates, ranging from daily to weekly, depending on the user’s needs.
Historical Data Retention: The ability to retain historical data or export it to a platform like Google Sheets is valuable for making data-driven decisions and assessing long-term progress.
Functionality and Features: Beyond basic rank tracking, the best keyword tools offer a wide range of advanced features and additional functionalities such as competitor analysis, keyword research, backlink monitoring, mobile search identification, and site audit capabilities.
User Interface and Experience: An intuitive interface makes it easy to navigate the tool, set up tracking parameters, and interpret the data. Intuitive features and clear visualizations contribute to a positive user experience.
Customization and Reporting: Customization options allow users to tailor the tool to their specific needs, whether it’s creating custom reports, setting up alerts for significant rank changes on individual keywords, or organizing keywords into groups for analysis.
Affordability and Value for Money: While cost is a factor, the best keyword rank tracking tool offers a balance between affordability and the value of its features. You should consider the pricing plans, available features, and the tool’s potential to drive results for their SEO efforts.
Why trust Phillip Stemann?
Why trust Phillip Stemann? I’m committed to providing unbiased opinions to you when reviewing SEO tools. I always test the product first-hand to provide a real user experience backed up with data. Combining this with my many years of experience in the SEO industry allows me to provide a great, unbiased review.
- 200+ SEO Tools Tested
- 9 Data-Points Tested
- 4 Levels Of Deep Fact-Checking
- First-Hand Experience Testing
Show Summary
Best all-around: Wope
Best for Beginners: KeySearch
Best Value for Money: Semrush
Most Affordable: KeySearch
Most Comprehensive: Ahrefs
Functionality: Ahrefs
Best for Small Businesses: Ranktracker
Best for Enterprise-Level Users: Ahrefs
Best for Local SEO: Nozzle
Best for E-commerce: SE Ranking
Best for Content Marketers: Wope
Best for Competitor Analysis: Wope
Best All-Around Rank Tracker Tools In 2024
Wope: Next Generation Rank Tracking
On Wope’s website
With Wope you get up to 200 keywords you can track on the basic plan at only $39 per month. Read an in-depth review
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Max keywords Track up to 2,500 keywords |
Update Frequency Multiple times per day |
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Historical Data Retention 3 months - Unlimited |
Ranking Accuracy Extremely (According to Wope) |
Why I Picked It
Wope first caught my eye after they ran a campaign on Appsumo. After trying them for a couple of months now, I can comfortably say the in-depth analysis you get on each keyword combined with the competitor comparison is the best in class and why Wope is my number 1 rank tracking tool.
Pros & Cons
- The design is superb, modern, and easy to navigate.
- You can monitor your rankings on both mobile and desktop.
- You can compare yourself to your competitors on the keywords you target.
- Wope is not showing domain authority in the comparison view with your competitors.
- No overview of multiple keywords ranking over time; you can only see it on individual keywords.
Tool Details
- Fast Setup: Wope boasts a quick setup process, allowing users to go from typing their site address to complete setup in just 60 seconds
- Smart Competitor Finder: It offers a smart competitor finder to help users focus on direct competitors, enhancing strategic SEO campaigns
- Advanced Keyword Analysis: The platform collects and analyzes extensive search result data, providing insights on keyword volume, competition, and trends to inform your SEO strategy
- Desktop and Mobile Apps: Wope is available for both desktop (macOS and Windows) and mobile platforms (iOS and Android coming soon), facilitating on-the-go SEO management
- Daily Rank Tracking: It features daily rank tracking for devices, helping identify top performers, seasonal trends, and keyword cannibalization
- Localized Keyword Spotter: This feature enables users to identify location-specific keywords, optimizing content for local search relevance
- Pagespeed Analysis: Wope provides tools for analyzing keyword-based page speed, identifying performance issues that could impact search rankings
- Excel-Like Table Experience: The platform offers an Excel-like table experience for streamlined SEO tracking and analysis, including easy CSV import/export and nested tagging for efficient data management
- Seamless Data Migration: Users can easily migrate their SEO data to another server or domain with Wope’s seamless migration feature
KeySearch: Keyword Research Tool
On KeySearch’s website
With KeySearch you get up to 200 Daily Searches & Analysis, you can track on the starter plan at only $17 per month. Read an in-depth review
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Max keywords Track up to 200 keywords |
Update Frequency N/A |
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Historical Data Retention Unlimited |
Ranking Accuracy N/A |
Why I Picked It
KeySearch is my second choice because its rank-tracking feature is top-notch. With KeySearch, I get detailed and accurate insights into my website’s keyword rankings across different search engines, allowing me to monitor progress effectively. The user-friendly interface and customizable reporting options make it easy for me to track performance and adjust my SEO strategies accordingly.
Pros & Cons
- Comprehensive Rank Tracking
- Automated Reports and Notifications
- User-friendly Interface
- Limited Keywords on Starter Plan:
- Dependence on Manual Selection for Tracking
Tool Details
- Keyword Tracking: KeySearch allows users to track the rankings of their keywords. This feature is crucial for monitoring the performance of targeted keywords over time, helping users understand how well their SEO strategies are working.
- Ranking Reports: Users can set up the tool to automatically email them ranking reports. This ensures that they are always updated on the performance of their keywords without having to check the tool manually.
- Manual Selection of Keywords for Tracking: The Starter plan includes the ability to track 80 keywords, with users having the flexibility to select which keywords to track manually and the option to change them at any time.
- Filter by Domain: For users managing multiple sites, KeySearch allows filtering tracked keywords by domain, enabling a more organized and focused approach to rank tracking across different websites.
- SERP Checker: Beyond just rank tracking, KeySearch offers a detailed SERP analysis tool, showing who is currently ranking for the selected keywords and providing insights into how likely a user can compete for top slots.
- Competitive Analysis: A feature for competitive gap analysis helps users find keywords their competitors rank for but they don’t, providing opportunities to target new keywords.
- Automatic Discovery of Ranking Keywords: If users are unsure which keywords to track, KeySearch can pull up keywords that it has found the user’s site ranks for, allowing them to select from this list for more precise tracking.
- Ranking/Traffic Tab: A somewhat hidden feature that provides a wealth of data on every keyword a URL ranks for, allowing users to download these lists for content optimization.
Ahrefs: SEO Tools & Resources To Grow Your Search Traffic
On Ahrefs’ website
With Ahrefs you get up to 750 keywords you can track on the lite plan at only $99 per month. Read an in-depth review
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Max keywords Track up to 10,000 keywords |
Update Frequency Weekly |
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Historical Data Retention Unlimited |
Ranking Accuracy N/A |
Why I Picked It
I chose Ahrefs as number 3 on my list of best rank-tracking tools because of its comprehensive and accurate tracking capabilities, which are essential for any serious SEO work. Ahrefs stands out for its ability to track rankings across different search engines and countries, making it indispensable for monitoring global SEO campaigns. Moreover, its user-friendly interface and detailed reporting allow me to easily analyze ranking trends and make data-driven decisions to improve my website’s search engine performance.
Pros & Cons
- Comprehensive Data Coverage
- User-Friendly Interface and Reporting
- Accurate Tracking and Historical Data
- Overwhelming Amount of Data
- Limited Keyword Rank Updates for Lower Plans
Tool Details
- Global and Local Tracking: Ahrefs allows tracking of keyword rankings and domain ratings on a global scale as well as for specific countries, enabling localized SEO strategies.
- Competitor Tracking: Offers the ability to track competitors’ keyword rankings, giving insights into their performance and helping to uncover new keyword opportunities.
- Desktop and Mobile Rankings: Provides separate tracking for desktop and mobile rankings, reflecting the differences in search results across devices.
- Historical Data: Access to historical ranking data helps to analyze trends over time, understand the impact of SEO actions, and strategize accordingly.
- Keyword Tagging: Allows for the organization of tracked keywords into tags, facilitating easier management and analysis of keyword groups.
- Scheduled Reporting: Ahrefs offers the capability to schedule automated reports, ensuring regular updates on keyword ranking changes are received via email.
- Integration with Site Audit: Seamlessly integrates with Ahrefs’ Site Audit feature, enabling users to correlate ranking changes with on-site optimizations or issues.
Semrush: Online Marketing Can Be Easy
On Semrush website
With Semrush you get up to 500 keywords you can track on the pro plan at only $129.95 per month.
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Max keywords Track up to 5,000 keywords |
Update Frequency Daily |
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Historical Data Retention Yes |
Ranking Accuracy N/A |
Why I Picked It
I placed Semrush at number 4 in my list of best rank-tracking tools because of its robust and versatile rank tracking capabilities that cater to both local and global markets effectively. Semrush’s daily updates and detailed reports offer insights into keyword positions, backlink gaps, and more, enabling me to fine-tune my SEO strategies with precision. Furthermore, its ability to track competitors’ keyword rankings provides a competitive edge, making it an indispensable tool for my SEO toolkit.
Pros & Cons
- Comprehensive Keyword Data
- Extensive Keyword and Competitor Data
- Integrations and Reporting
- Learning Curve
- Overwhelming Data
Tool Details
- Global and Local Rank Tracking: Tracks keyword rankings both globally and locally, enabling businesses to monitor their SEO performance across different regions and languages.
- Competitor Rank Tracking: Offers the ability to compare your keyword rankings with those of your competitors, providing insights into their strategies and performance.
- Daily Updates: Semrush updates keyword ranking data daily, ensuring that you have the most current information on your and your competitors’ search engine positions.
- Mobile vs. Desktop Rankings: Allows tracking of keyword rankings separately for mobile and desktop searches, helping to optimize strategies for both platforms.
- Keyword Cannibalization Report: Helps identify instances of keyword cannibalization on your website, where multiple pages are competing for the same keyword, potentially harming your SEO efforts.
- Historical Data: Access to historical ranking data lets you analyze trends over time, measure the impact of your SEO strategies, and make informed decisions based on past performance.
- Tagging and Filtering: Offers robust tagging and filtering options for keywords, making it easier to manage large sets of keywords and focus on specific segments or campaigns.
Ranktracker: The All-in-one Platform for Effective SEO
On Ranktracker’s website
With Ranktracker you get up to 200 keywords you can track on the starter plan at only $16.80 per month.
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Max keywords Track up to 4,000 keywords |
Update Frequency N/A |
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Historical Data Retention N/A |
Ranking Accuracy N/A |
Why I Picked It
I chose RankTracker as number 5 on my list because it specializes in precise tracking of search engine rankings, offering detailed insights that are crucial for fine-tuning my SEO strategies. Its ability to track rankings across multiple search engines and locations makes it an invaluable tool for my global SEO campaigns. Furthermore, RankTracker’s user-friendly interface and comprehensive reporting features allow me to easily monitor progress and make data-driven decisions to improve my website’s search visibility.
Pros & Cons
- Accuracy and Comprehensive Data
- Local and Global Tracking
- Versatile Reporting Tools
- Software Performance Issues
- Learning Curve
- Resource Intensity
Tool Details
- Keyword Tracking: Ranktracker allows users to monitor the performance of their keywords in search engine results pages (SERPs), providing insights into rankings across various search engines including Google, Bing, and Yahoo.
- SERP Checker: Offers detailed analysis of search engine results pages, including mobile SERPs, helping users understand their website’s position and the factors contributing to their rankings.
- Website Audit: The tool can perform comprehensive audits of websites to identify SEO issues such as broken links, slow loading times, and content duplication, suggesting actionable fixes.
- Backlink Checker: Users can analyze the backlinks pointing to their website, assessing the quality and relevance of these links for improving their SEO strategy.
- Competitor Analysis: Ranktracker enables users to spy on their competitors’ SEO strategies, including keyword rankings and backlink profiles, to identify opportunities for improvement.
- Keyword Finder: A feature that helps users discover new keyword opportunities by providing data on search volume, keyword difficulty, and competitive analysis.
- Rank Tracker: Provides visual overviews and alerts about changes in search engine rankings, helping users stay updated on their SEO campaign’s performance.
- User-Friendly Interface: Designed with a focus on usability, Ranktracker’s interface is easy to navigate, making it accessible for both beginners and experienced SEO professionals.
- Global and Local Tracking: Supports tracking for global and local keywords, allowing users to tailor their SEO strategies to target specific markets or geographic regions.
- Customizable Reports: Users can generate detailed, customizable reports on their SEO performance, making it easier to analyze data and share insights with team members or clients.
Serpple: Easily Check Google Rankings Daily
On Serpple’s website
With Serpple you get up to 100 keywords you can track on the side hustler plan at only $19.15 per month.
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Max keywords Track up to 3,000 keywords |
Update Frequency Daily |
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Historical Data Retention N/A |
Ranking Accuracy N/A |
Why I Picked It
I positioned Serpple as number 6 in my ranking of the best rank-tracking tools due to its exceptional accuracy and real-time tracking capabilities, which have significantly streamlined my SEO monitoring process. Its intuitive dashboard and insightful analytics make it easy to pinpoint ranking fluctuations and understand the competitive landscape. Moreover, Serpple’s affordability, combined with its comprehensive feature set, including keyword grouping and SERP feature tracking, offers tremendous value, making it an indispensable tool in my SEO toolkit.
Pros & Cons
- Perfect for anyone getting started that doesn't have a budget for more pricey tools
- Thorough SEO competitor analysis
- Basic Keyword Clusters
- Basic Keyword Ranking
- Missing Backlink monitoring module
- Missing Keyword Gap Module
- Missing Keyword research tool filer option to sort the different results
Tool Details
- Real-Time Rank Tracking: Tracks the ranking of keywords in real-time, providing immediate insights into performance fluctuations.
- Accuracy of Data: Known for delivering highly accurate keyword ranking data, which helps in making precise SEO decisions.
- Competitor Analysis: Offers insights into competitors’ keyword strategies, allowing users to benchmark their performance against others in their industry.
- Local and Global Tracking: Enables tracking of keyword rankings on both a local and global scale, catering to businesses targeting specific regions or a worldwide audience.
- Comprehensive Reporting: Generates detailed reports that cover various aspects of SEO performance, including historical ranking data, to track progress over time.
- Keyword Grouping: Allows users to group keywords in customizable categories, making it easier to manage and monitor sets of related keywords.
Serpstat: Growth Hacking Tool for SEO, PPC and Content Marketing
On Serpstat’s website
With Serpstat you get up to 100 keywords you can track on the individual plan at only $59 per month.
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Max keywords Track up to 5,000 keywords |
Update Frequency Daily |
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Historical Data Retention 100 |
Ranking Accuracy N/A |
Why I Picked It
I selected Serpstat as number 7 for its versatile rank tracking capabilities, which efficiently cater to both SEO professionals and marketers by providing detailed insights into keyword performance across various search engines. Serpstat’s strength lies in its comprehensive database and ability to track rankings over time, offering a clear view of trends and competitor strategies that are crucial for optimizing SEO campaigns. Additionally, its affordability and user-friendly interface make it an attractive choice for startups and small businesses looking to maximize their SEO efforts without breaking the bank.
Pros & Cons
- Your entire SEO strategy is collected in one place.
- Great keyword research with a large database of keywords.
- Cluster your keywords to achieve topical authority.
- Sometimes, the keyword database doesn't cover all niches as Ahrefs does, for instance.
- Everything you do costs credits, and depending on your plan, you quickly run out of them.
Tool Details
- Comprehensive Keyword Tracking: Serpstat allows tracking of keywords across multiple search engines, including Google, Bing, and Yandex, offering a broad view of your SEO performance.
- Historical Data Analysis: Provides access to historical ranking data, enabling users to analyze trends and measure the effectiveness of their SEO strategies over time.
- Competitor Rank Tracking: Enables monitoring of competitors’ keyword rankings, offering insights into their performance and helping identify opportunities for optimization.
- Localized Rank Tracking: Offers the ability to track keyword rankings for specific locations, crucial for local SEO strategies and businesses targeting regional audiences.
- Filtering and Tagging: Users can organize keywords with tags and use filters for more efficient analysis, simplifying the management of large datasets.
- Visibility Index: Calculates a visibility score based on keyword rankings, giving a quick overview of a website’s visibility in search results relative to competitors.
- Keyword Group Analysis: Allows grouping of keywords to analyze the collective ranking performance of related terms, facilitating targeted SEO efforts
SerpWatcher: Free & Accurate SERP Rank Tracker
On SerpWatcher’s website
With SerpWatcher you get up to 50 keywords you can track on the entry plan at only $29 per month.
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Max keywords Track up to 1,500 keywords |
Update Frequency Daily |
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Historical Data Retention N/A |
Ranking Accuracy N/A |
Why I Picked It
I chose SerpWatcher as number 8 because it stands out for its focus on user-friendly rank tracking, making it incredibly accessible for both beginners and seasoned marketers. Its emphasis on key metrics and streamlined interface simplifies the complex data associated with SEO, allowing for clear and actionable insights. Additionally, SerpWatcher’s efficient notification system ensures I’m promptly informed about any significant changes in rankings, enabling me to react swiftly to maintain or improve my website’s search engine performance.
Pros & Cons
- Simplicity and User-Friendliness
- Accurate Tracking
- Integrated Tools
- Limited Advanced Features
- Frequency of Updates
- Scale and Scope for Larger Projects
Tool Details
- Daily Keyword Tracking: Monitors keyword rankings daily for precise SEO adjustments.
- Performance Index: Offers a unique metric to gauge overall SEO performance.
- Location & Device Specific Results: Tracks rankings across different devices and locations for targeted insights.
- Visual Data Representation: Provides interactive reports and graphs for easy data interpretation.
- Alerts & Notifications: Sends updates on significant rank changes.
- Historical Data Analysis: Allows comparison of current rankings with past data to track progress.
- User-Friendly Dashboard: Designed for ease of use without a steep learning curve.
- Competitor Tracking: Enables monitoring of competitors’ keyword rankings.
- Integration with Other Mangools Tools: Offers seamless workflow with other SEO tools for a comprehensive strategy.
- Customizable Reporting: Generates reports that can be tailored to specific needs and shared with clients or team members.
Nozzle: Google SEO Rank Tracker
On Nozzle’s website
With SerpWatcher you get up to 50 keywords you can track on the entry plan at only $29 per month.
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Max keywords N/A |
Update Frequency Daily |
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Historical Data Retention N/A |
Ranking Accuracy N/A |
Why I Picked It
I selected Nozzle as the ninth-best rank tracking tool for its exceptional capability to track keywords with any level of granularity, from domain to URL to SERP feature. Its vast array of customizable data points, including social stats, schema, and ads, allows for deeply detailed competitor analysis and market insight. Furthermore, Nozzle’s flexibility in scheduling checks, from hourly to any custom schedule, ensures data is as real-time as it gets, making it indispensable for SEO strategies that rely on up-to-the-minute accuracy.
Pros & Cons
- Granular Tracking
- Customizable Data Points
- Flexible Scheduling
- Complexity for Beginners
- Potentially High Cost
- Resource Intensive
Tool Details
- Brand and Social Media Monitoring: Unlike many SEO tools that only track the top-ranking page, Nozzle monitors your entire brand, including social media profiles and unlimited domain matches
- Unlimited Competitor Tracking: You can track an unlimited number of competitors, giving you comprehensive insights into your competitive landscape
- Customizable Tracking Schedules: Nozzle allows for scheduling keyword tracking according to your needs. You can choose to track some keywords daily and others on a weekly or monthly basis
- Comprehensive Data Analysis: The tool analyzes data from the top 100 pages of your search query, providing deep insights into your top competitors’ strategies on Google, Bing, and other major search engines
- Custom Segments for In-depth Analysis: With 84 built-in segments and the ability to create custom segments, Nozzle lets you filter data according to specific needs, helping to analyze competitors’ content effectively
- Unlimited Keywords Monitoring: There’s no limit to the number of keywords you can monitor with Nozzle, enabling you to add keywords to as many keyword groups as you need
- Data Export Convenience: The tool offers easy data export options, allowing you to conveniently analyze and share your SEO data
- Customizable SEO Strategy: Nozzle supports tracking SEO keywords on custom schedules, including hourly, daily, monthly, or quarterly data pulls, which helps in tailoring your SEO strategy more effectively
SEO Powersuite: All-in-one SEO Tools
On SEO Powersuite’s website
With SEO Powersuite you get unlimited keywords you can track on the entry plan at only $0 per month.
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Max keywords Track unlimited keywords |
Update Frequency N/A |
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Historical Data Retention N/A |
Ranking Accuracy N/A |
Why I Picked It
I placed SEO Powersuite at number 10 on my list due to its comprehensive and versatile rank tracking features that support both local and global SEO campaigns. Its desktop-based software offers deep insights into search engine rankings, providing a detailed analysis that helps in identifying the most effective SEO strategies. Additionally, SEO Powersuite’s ability to track an unlimited number of keywords and competitors makes it an invaluable asset for extensive SEO projects, ensuring no crucial data is overlooked.
Pros & Cons
- Comprehensive SEO Toolkit
- Cost-Effective
- Customizable Reports
- Desktop-Based Software
- Learning Curve
- Free Version Limitations
Tool Details
- Comprehensive SEO Toolkit: SEO Powersuite is a bundle of desktop-based SEO tools, including Rank Tracker, Website Auditor, SEO SpyGlass, and LinkAssistant, covering all aspects of SEO from rank tracking to backlink analysis.
- Detailed Rank Tracking: The Rank Tracker tool allows for tracking of keyword positions in over 300 search engines, offering detailed insights into SERP rankings, including Google, Bing, and Yahoo.
- Local and Global Tracking: It supports both local and global rank tracking, enabling businesses to monitor their SEO performance across different regions and countries effectively.
- Competitor Analysis: SEO Powersuite’s Rank Tracker enables comparison with competitors’ rankings, providing insights into their keyword strategies and performance.
- Keyword Research Tools: Includes powerful keyword research tools that help in finding profitable keywords by analyzing competitors, keyword difficulty, and search volumes.
- Historical Data Analysis: Tracks and stores historical ranking data, enabling users to analyze trends and measure the impact of SEO strategies over time.
SE Ranking: SEO Platform for 360 Analysis of Your Website
On SE Ranking’s website
With SE Ranking you get up to 750 keywords you can track on the essential plan at only $44 per month.
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Max keywords Track up to 15,000 keywords |
Update Frequency Daily |
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Historical Data Retention Any available month |
Ranking Accuracy N/A |
Why I Picked It
I selected SE Ranking as number 11 on my list due to its unparalleled accuracy and comprehensive functionality in tracking keyword rankings across multiple search engines, including Google, Bing, and Yahoo. The platform’s user-friendly interface and customizable reporting system streamline the process of monitoring and analyzing SEO performance, making it accessible for both beginners and advanced users. Additionally, SE Ranking’s competitive analysis and flexible pricing structure offer valuable insights and scalability for businesses of all sizes, ensuring they get the most out of their SEO investments.
Pros & Cons
- Comprehensive SEO Toolkit
- User-Friendly Interface
- Flexible Pricing Plans
- Learning Curve for Advanced Features
- Limited Keywords for Lower Plans
- Dependence on Internet Connection
Tool Details
- Dynamic Rank Tracking: SE Ranking provides a dynamic feature for tracking how keyword rankings change over time, allowing you to see the movement in SERPs by adding a Dynamics column to your rankings table. This feature helps in identifying keywords that cross ranking thresholds, highlighted with different colors for easy analysis
- Keyword Cannibalization Detection: It includes a unique capability to identify keyword cannibalization issues, ensuring that the highest-ranking page for each keyword is the one you intend. By using the Target URL feature, SE Ranking highlights keywords with incorrect URLs, aiding in resolving cannibalization problems effectively
- Comprehensive Keyword List Management: It offers robust keyword list management, including the ability to import keywords directly from Google Search Console. This integration simplifies the process of expanding your tracked keyword list with queries your site is already ranking for
- Comprehensive Keyword List Management: It offers robust keyword list management, including the ability to import keywords directly from Google Search Console. This integration simplifies the process of expanding your tracked keyword list with queries your site is already ranking for
- Ease of Starting Without a Keyword List: For new projects, SE Ranking automatically suggests relevant keywords to track, making it easy to start even without a pre-existing keyword list. This feature is particularly useful for quickly setting up SERP monitoring for new websites or projects
Nightwatch: AI-Ready SEO Monitoring Tool
On Nightwatch website
With Nightwatch you get up to 250 keywords you can track on the basic plan at only $39 per month.
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Max keywords Track up to 10,000 keywords |
Update Frequency N/A |
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Historical Data Retention N/A |
Ranking Accuracy N/A |
Why I Picked It
I positioned Nightwatch as number 12 on my list because of its precision in local and global rank tracking, offering detailed insights that are crucial for tailoring SEO strategies to specific markets. Its integration with Google Analytics and Search Console enhances its rank tracking capabilities, providing a comprehensive view of a website’s performance and identifying opportunities for growth. Additionally, Nightwatch’s user-friendly interface and customizable reporting tools allow for easy analysis and sharing of data, making it an indispensable tool for SEO professionals aiming for high accuracy and efficiency in their campaigns.
Pros & Cons
- Highly Accurate Tracking
- Data Visualization
- Advanced Segmentation
- Complexity for Beginners
- Limited Integrations
Tool Details
- All-in-One SEO Tool: Nightwatch serves as an all-encompassing SEO solution, assisting in organic traffic growth, keyword tracking, SEO performance demonstration, and sales enhancement through various tools such as rank tracking, site audit, and reporting
- Accurate Rank Tracking: It offers the most accurate global and local rank tracking capabilities on the market by accessing any Google Data Center worldwide and employing a robust scraping infrastructure for precise search ranking data
- Site Audit Features: Nightwatch provides detailed site audit functionalities, including the identification of errors and warnings, automated crawling settings, and the ability to filter pages by specific conditions for optimizing and fixing your website
- Backlink Monitoring: The tool allows for easy tracking of incoming links, identifying links that positively impact page rankings, and monitoring backlink quality, diversity, and new or lost links
- Comprehensive Reporting: Nightwatch enables the creation of intuitive and customizable reports with built-in templates, allowing for detailed and visually appealing reports on rankings, backlinks, and site audit progress
- Keyword Discovery and Segmentation: The platform supports keyword discovery and segmentation, facilitating strategy development for increasing inbound traffic by organizing keywords and analyzing competitors
- Visual Data Presentation: Nightwatch excels in visualizing data with graphs, making it easier to understand SEO metrics and trends for better decision-making
- Customizable White-labeled SEO Reports: Offers powerful drag-and-drop report builders to create white-labeled SEO reports that highlight the most crucial data, impressing clients and stakeholders
ProRankTracker: SEO Agency Tracking
On ProRankTracker website
With ProRankTracker you get up to 500 keywords you can track on the free trial plan at only $0 per month.
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Max keywords Track up to 3,000 keywords |
Update Frequency Daily |
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Historical Data Retention N/A |
Ranking Accuracy N/A |
Why I Picked It
I included ProRankTracker at number 13 because of its remarkable precision in tracking keyword positions across various search engines, ensuring no detail is overlooked in SEO campaigns. Its dedicated focus on rank tracking provides deep insights into ranking dynamics, making it a valuable tool for SEO specialists aiming for thorough analysis. Additionally, ProRankTracker’s user-friendly interface and extensive reporting capabilities allow for easy understanding and sharing of ranking data, supporting strategic decisions in competitive SEO landscapes.
Pros & Cons
- Highly Precision Tracking
- Comprehensive Reporting
- User-Friendly Interface
- Learning Curve for New Users
- Cost Consideration for Advanced Features
Tool Details
- 100% Accuracy in Rank Tracking: ProRankTracker emphasizes providing accurate, reliable rank tracking and reporting results, eliminating the need for users to manage expensive infrastructure or rent proxies
- Daily Automatic Updates: Offers daily updates, plus updates on demand, ensuring you have the most current SEO ranking information
- Local & Mobile Tracking: Capable of tracking Google Organic SERPs, “Google My Business” listings, and offers local resolution tracking across 187 Google sites, 35 Yahoo! sites, and 32 Bing sites, including YouTube and all Amazon Local sites
- Comprehensive Reporting Center: Features a variety of schedulable reports and charts for in-depth analysis, including rankings discovery, keyword search volume data, and advanced competitor analysis
- Customizable White-Label Reports: Allows for fully customizable, white-labeled reports in multiple languages, supporting PDF, XLSX, or CSV formats, with integration options for Dropbox and Drive
AccuRanker: World's Fastest and Accurate Rank Tracker
On AccuRanker’s website
With AccuRanker you get up to 1,000 keywords you can track on the basic plan at only $129 per month.
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Max keywords Track up to 1,000,000 keywords |
Update Frequency N/A |
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Historical Data Retention N/A |
Ranking Accuracy N/A |
Why I Picked It
I selected AccuRanker as the 14th tool in my listicle about the best rank tracking tools due to its exceptional speed and accuracy in tracking keyword rankings across various search engines. Its user-friendly interface and comprehensive reporting capabilities allow for easy analysis and reporting on SEO performance, making it a favorite among SEO professionals. Additionally, AccuRanker’s unique features, such as its SERP history and competitor tracking, provide valuable insights for optimizing SEO strategies, setting it apart as a powerful tool for businesses and agencies focused on maximizing their online visibility.
Pros & Cons
- Unlimited Domains
- Generous Competitor Tracking
- Dashboard Complexity
Tool Details
- High-Volume Rank Tracker: AccuRanker stands out for its speed and usability, being the fastest SERP checker and tracker, suitable for both enterprises and SEO agencies
- Extensive Keyword Research Database: Offers access to a 24 billion keyword research database, enabling detailed filtering and analysis of keywords indexed for your and your competitors’ sites
- AI-Powered CTR and Search Intent Model: Features a proprietary AI model for precise CTR estimation for keywords, crucial for understanding traffic potential down to the landing page level
- Dynamic Tagging and Segments: Utilizes dynamic tagging for efficient organization of keyword data, allowing the combination of multiple filter rules to target specific keywords
- Easy Data Accessibility: Provides unrestricted access to data and metrics via the AccuRanker REST API, facilitating custom application development or reporting
- Unlimited Domains: Allows tracking of an unlimited number of domains, with the only limitation being the number of keywords monitored
- Granular Local-Level Tracking: Provides the ability to track keywords down to specific cities, offering precise insights for local SEO campaigns
Advanced Web Ranking: World's Longest Standing Rank Tracker
On Advanced Web Ranking’s website
With Advanced Web Ranking you get up to 7,000 keywords you can track on the pro plan at only $89 per month.
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Max keywords Track up to 50,000 keywords |
Update Frequency Weekly |
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Historical Data Retention N/A |
Ranking Accuracy N/A |
Why I Picked It
I selected Advanced Web Ranking (AWR) as the 15th tool in the listicle about the best rank tracking tools for several compelling reasons. Firstly, AWR is renowned for its exceptional reporting capabilities, making it a preferred choice for SEO professionals who need detailed and insightful performance analytics
Pros & Cons
- Comprehensive Reporting
- Local Tracking
- Learning Curve
- Delayed Data Refresh
Tool Details
- Comprehensive Rank Tracking: AWR provides detailed insights into keyword rankings across multiple search engines, including Google, Bing, and YouTube, catering to both desktop and mobile searches
- Local and Global SEO: It allows tracking at a granular level, including down to specific cities, zip codes, or even street addresses, making it ideal for local SEO as well as global campaigns
- Competitor Analysis: Offers competitor tracking capabilities, enabling users to monitor how their site performs against competitors and view rich insights into the competitive landscape
- Customizable Reporting: Provides a range of customizable visual reports, giving users the flexibility to create reports tailored to their or their clients’ needs, including white label SEO reports
- Integration with Google Tools: Integrates with Google Search Console and Google Analytics, allowing users to enrich their SEO data with additional insights from these platforms
- Keyword Management: Features robust keyword management tools, enabling users to add, track, and analyze the performance of their keywords effectively
- Data Visualizations: Offers simple but informative data visualizations that help users understand their site’s search performance, including organic vs. total traffic, CTR by device, and best-performing keywords
Google Search Console
On Google Search Console’s website
With Moz Pro you get up to 150 keywords you can track on the standard plan at only $99 per month.
|
Max keywords Track up to 30,000 keywords |
Update Frequency N/A |
|
Historical Data Retention N/A |
Ranking Accuracy N/A |
Why I Picked It
I placed Google Search Console at number 19 because it offers direct insights from Google, making it an invaluable tool for understanding how my site performs in organic search. Its ability to show average positions, clicks, and impressions for each keyword provides a clear picture of where to focus my SEO efforts. Plus, the fact that it’s a free tool from Google ensures I’m receiving accurate and up-to-date information directly from the source, which is essential for any SEO strategy.
Pros & Cons
- Direct Insights From Google
- Identify and Fix Website Issues
- Free to Use
- Delayed Data Reporting
- Limited to Google Search Data
Tool Details
- Direct Data from Google: Provides accurate information on how Google views your site.
- Performance Reports: Shows clicks, impressions, CTR, and average ranking positions.
- Keyword Insights: Identifies which keywords bring traffic to your site.
- Page-Level Analysis: Breaks down performance by individual pages.
- Geographical Performance: Analyzes traffic from different countries.
- Search Appearance: Details visibility in various search features like rich snippets.
- Index Coverage: Tracks how well Google indexes your site’s pages.
Sitechecker: Website Checker for Agencies
On Sitechecker’s website
With Sitechecker you get up to 500 keywords you can track on the basic plan at only $41per month.
|
Max keywords Track up to 4,000 keywords |
Update Frequency Daily |
|
Historical Data Retention 36 months |
Ranking Accuracy N/A |
Why I Picked It
I chose SiteChecker as number 17 because it provides a straightforward and efficient way to monitor keyword rankings, crucial for SEO adjustments. Its comprehensive rank tracking tool offers detailed insights into SERP positions, allowing for targeted optimization strategies. Additionally, SiteChecker’s integration with analytics tools and its ability to provide actionable recommendations make it a valuable asset for enhancing search engine visibility and improving website performance.
Pros & Cons
- Comprehensive SEO Tools
- User-friendly Interface
- Real-time Data and Alerts
- Limited Free Version
- Learning Curve for New Users
Tool Details
- Comprehensive SEO Toolkit: Sitechecker provides a wide array of tools for SEO monitoring, analysis, optimization, and reporting, aimed at growing and protecting your organic search traffic, conversions, and revenue
- Integration with Google Services: It consolidates organic search performance data from Google Analytics, Google Search Console, and its own tools like Site Audit, Site Monitoring, and Rank Tracker into one view
- Real-time Monitoring and Alerts: Sitechecker offers email alerts for immediate notification about critical issues like website downtimes, ensuring you’re the first to know when your client’s website needs attention
- Technical SEO Audit: The platform provides a comprehensive Site Audit tool that identifies SEO errors, warnings, and opportunities, which is particularly useful for customer acquisition and technical SEO improvement
- SEO Chrome Extension: A Chrome plugin is available for fast on-page SEO checks, making it convenient to analyze meta tags, keyword density, images, links, and more directly from your browser
- SEO Dashboard: Connects your data from Google services and discovers insights, helping you turn data into actionable SEO strategies
- White Label Solutions: Offers white label services that can be used to turn leads into customers by providing detailed SEO reports under your brand
- Free SEO Checker: Allows you to conduct a comprehensive on-page SEO audit for any URL of the website, helping identify technical issues and areas for improvement
- Rank Tracker and Backlink Tracker: Features tools to track website positions by keywords and monitor backlinks you have built or found, ensuring you have detailed insights into your SEO efforts
Moz Pro: All-in-One SEO Toolkit
On Moz Pro’s website
With Moz Pro you get up to 150 keywords you can track on the standard plan at only $99 per month.
|
Max keywords Track up to 30,000 keywords |
Update Frequency Weekly |
|
Historical Data Retention N/A |
Ranking Accuracy N/A |
Why I Picked It
I chose Moz Pro as number 18 because of its robust and reliable rank tracking capabilities that provide comprehensive insights into keyword performance across various search engines. Its seamless integration with other SEO tools within the Moz suite enhances its utility for a holistic SEO strategy. Additionally, the user-friendly interface and actionable insights offered by Moz Pro make it an essential tool for SEO professionals looking to closely monitor and improve their search engine rankings.
Pros & Cons
- Comprehensive SEO Tools
- DA (Domain Authority) Metric
- User-Friendly Interface and Support
- Price Point
- Overwhelming for Beginners
Tool Details
- All-in-One SEO Toolkit: Moz Pro offers a suite of tools for keyword research, site audits, rank tracking, page optimization, and link building, making it a comprehensive solution for SEO.
- Keyword Research Tools: Includes Keyword Explorer, which provides keyword suggestions, search volume data, keyword difficulty scores, and SERP analysis.
- Site Audits: The Site Crawl feature identifies SEO issues on your website, such as broken links, missing titles, and crawl errors, and provides actionable recommendations for improvement.
- Rank Tracking: Tracks your website’s rankings on search engines for targeted keywords, allowing you to monitor progress and adjust your SEO strategies accordingly.
- Link Analysis: Link Explorer tool offers insights into your website’s backlink profile, including link quality, newly acquired links, and lost links, helping you understand and enhance your link building strategy.
- Page Optimization: Provides on-page optimization suggestions to improve the SEO performance of specific pages on your website, including recommendations for content, title tags, and meta descriptions.
- Custom Reports: Allows the creation of custom SEO reports that can be shared with stakeholders, providing insights into website performance, keyword rankings, and other critical SEO metrics.
- MozBar: A Chrome extension that provides instant SEO insights about websites and search engine results pages directly from your browser, including metrics like Page Authority and Domain Authority.
Keyword.com: Keyword Position & Performance Monitor
On Keyword.com’s website
With Keyword.com you get up to 10 keywords you can track on the free plan at only $0 per month.
|
Max keywords Track up to 1,000 keywords |
Update Frequency Daily |
|
Historical Data Retention N/A |
Ranking Accuracy N/A |
Why I Picked It
I selected Keyword.com as the 20th best rank tracking tool because of its precision and real-time tracking capabilities, allowing users to monitor their keyword rankings accurately across different search engines. Its user-friendly interface and comprehensive dashboard provide insightful analytics, making it easier to understand search trends and optimize SEO strategies effectively. Furthermore, keyword.com’s unique feature of verifying keyword rankings with screenshots offers undeniable proof of SEO performance, setting it apart from other tools in the market.
Pros & Cons
- Accurate Real-Time Tracking
- Ranking Verification with Screenshots
- User-Friendly Interface
- Price Point
- Focus on Keyword Tracking
Tool Details
- Keyword Tracking: Tracks your website’s ranking for specific keywords across various search engines, including Google, to help you understand your SEO performance.
- Real-time Updates: Offers near real-time updates on keyword rankings, allowing users to see how their rankings change almost as it happens.
- Ranking Verification: Provides screenshots as proof of your keyword rankings at the time of checking, adding a layer of verification to your SEO efforts.
- Competitor Analysis: Enables you to track your competitors’ keyword rankings alongside your own, giving insights into their performance and strategy.
- Historical Data: Maintains historical data on keyword rankings, so you can analyze trends over time and adjust your SEO strategy accordingly.
- Custom Reports: Allows the creation of custom reports that can be tailored to include the data most relevant to your SEO goals and strategies.
- Multiple Project Management: Supports the management of multiple projects or websites within the same account, ideal for agencies or businesses with more than one domain.
- API Access: Provides API access for users who wish to integrate keyword ranking data with other tools or custom applications for more advanced analytics.
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Rank Tracker Tools Comparison
I’ve collected all the tools in the table so you can easily compare them and choose the right tool that suits you.
| Best for | Max keywords | Price | ||
|---|---|---|---|---|
 |
All-around best rank tracking tool. | 2,500 | $39 | Solely focused on rank tracking. |
 |
Low budgets who needs more than a rank tracking tool. | 200 | $17 | A lot of features for a low price compare to the competition. |
 |
Enterprise use. | 10,000 | $99 | Ahrefs offers a lot more than a rank tracking tool. |
 |
Largest datasets for lowest price possible. | 5,000 | $129.95 | Semrush is where you get the biggest dataset for the lowest price. |
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Small businesses. | 4,000 | $16.80 | Started with rank tracking, but offers a lot more today. |
 |
Best for local SEO | 3,000 | $19.15 | Started as a budget-friendly tool, today they have a ton of functions. |
 |
For experienced marketeers. | 5,000 | $59 | Accurate rank tracking with extra features. |
 |
Local SEO. | 1,500 | $29 | Performs well with a lot of keywords, and especially local tracking. |
 |
Data-driven rank tracking. | 50 | $29 | A more rough look with focus on delivering as much data as possible. |
 |
Budget-friendly. | Unlimited | Free | Offers everything entirely free. |
 |
E-commerce. | 15,000 | $44 | SE Ranking is a top 3 overall SEO tool. |
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Simplicity. | 10,000 | $39 | Nightwatch has managed to make rank tracking super simple. |
 |
Agency-friendly. | 20,000 | $49 | This is a rank tracking tool made for agencies. |
 |
Competitor rank tracking. | 1,000,000 | $129 | Accuranker is a precise rank tracker with in-depth competitor rank tracking. |
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Most experienced. | 50,000 | $89 | AWR is one of the oldest rank tracking tools in the market. |
 |
Agencies. | 4,000 | $41 | This is an SEO tool made for agencies or consultants with multiple clients. |
 |
Advanced rank tracking. | 30,000 | $99 | Moz has a ton of experience and data to a great price. |
 |
Most accurate and must-have. | Unlimited | Free | Everyone should use Google Search Console, it’s free. |
 |
Budget-friendly | 1,000 | Free | This is the cheapest way to get started with rank tracking. |
What To Be Aware Of When Choosing A Rank Tracking Tool
When you’re choosing the rank tracking tool for you, it’s important you try it out. Often, you can get a free trial or a cheap price for 7 days to try the tool. Some even provide a 14-day free trial!
It’s important to test out the ease of use of any keyword rank checker. Make sure that the keyword research functionality fulfills all your needs for a rank-tracking tool.
Furthermore, it’s important to figure out what you need within a rank-tracking tool.
Ask yourself these set of questions when choosing a tool:
- How many keywords do I need to track?
- Do I need the ability to track locally?
- How often should the tool update my ranking?
- How precise should the tool be for monthly search volume?
- How long data retention do I need?
What About Google Search Console?
Google Search Console is an incredibly powerful tool that is provided by Google. The SEO tracker is completely free and offers valuable insights on any information that can be gleaned through Google.
Google Search Console is not a rank tracker. But it does give you data that can be useful when trying to figure out where you are ranking and how your position on Google shifts. The robust features include metrics like clicks, impressions, click-through rate (CTR), and average position for user queries.
However, it does not cover any information from other search engines or from all keywords that you may be trying to target.
Instead of relying solely on Google Search Console, I would recommend using it alongside a rank tracker SEO tool of some sort. That way, you ensure that you gather information from alternative search engines.
Wrap-Up
Choosing a rank-tracking tool can be difficult, so it’s important to test a couple and choose the right keyword rank-tracker tool for you.
I like to enter the same amount of keywords in a couple of ranking tools to see how they track individually, how often they update, and how precise they are.
Another thing to take into account is the design. Is that important for you? And how about a mobile app?
All these things are important to figure out, but based on my own testing, the Wope application is my favorite, as they specialize in rank tracking.
FAQ
How do I track my keyword ranking?
You can track your keyword ranking using a dedicated rank tracker tool or platforms that monitor your website’s position in search engine results pages (SERPs) for specific keywords over time.
What is rank-tracking software?
Rank-tracking software is a tool used in search engine optimization (SEO) to monitor and analyze the positions of specific keywords or phrases in search engine results pages (SERPs).
Ranking tools can provide insights into a website’s visibility and performance and keyword suggestions.
Which SEO tool is best?
The best SEO tool depends on your specific needs and objectives. Consider factors such as SEO features, accuracy, ease of use, keyword suggestions, and affordability when choosing the tool that best suits your requirements.
Ahrefs offers a comprehensive suite of SEO tools, including rank tracking, keyword research, backlink analysis, site audit, and competitor analysis.
What is the best tool to check for bulk keyword ranking?
SEMrush is one of the best tools for checking bulk keyword ranking. It can monitor the positions and current ranking of thousands of keywords over several search engines.
