Doing SEO in 2021 is not as difficult as many might tell you it is with the right tools at hand, you can make your marketing life a lot easier for yourself, which is why today’s product showcase is WriterZen. WriterZen consist of multiple modules where you can do everything from a keyword research to optimise your entire content. And the last two modules I will save for later in this video. So without further ado, let’s dive into WriterZen and test out their 4 modules.
Signing in to WriterZen, this is the dashboard where everything begins. We have our topic, discovery content creator and keyword explorer. This is just three of the modules that WriterZen offers out here in the menu. We have the modules as well, topic discovery, as we just saw, content creator, keyword explorer. And then we have Plagiarism Checker and keyword importer. If you want to import a lot of keywords, you want to run a keyword research on.
Now, let’s start with the topic discovery, where we can get ideas around a topic. As you can see, I’ve already run it on WordPress. So if we go into WordPress in here you can see that we get a ton of topic discovery ideas, build on top of WordPress. So everything here has something to do with WordPress or at least remotely something to do with WordPress. And the ideas are great. For instance, if we take a look out here at create WordPress site here, you can see if I take a look at the ideas it is showing that these ideas have relevancy high and the headlines for the ideas and this is the Google Suggest insights where it’s showing directly from Google’s database.
What does people search on Google? Because the suggestions from Google is based on what people are searching on. Furthermore, in the Google Suggest Insights, we can take a look at the questions which contains the questions that are asked around WordPress in this case, create WordPress site. We can see the prepositions and the comparisons here. Furthermore, if we go a little bit down, we can see the related Google searches, whereas people who searches on create WordPress site, they might also search on free landing page WordPress or most popular WordPress plugins.
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However, be careful out here with the headlines. This is headlines taken directly from other websites. As you can see, the URL here goes to the website, which is relevant for this headline. So do not just copy and paste, use it as ideas to how you can build your own article. If I think that this headline is great, I can add it to my list right here. And then let’s say that I will make a list now, which will be named Create WordPress site.
I have now added the headline here. If I find this one relevant, I can do the same as well. Now we have added 2 headlines for our list, which we are creating around creating a WordPress site. And this you can do for all of the different ideas that you see here. And one cool thing is that up here they do have a filter option that if you only want the closely relevant topics around WordPress or you want more widely to get more ideas, and they do have research tips on how you can research better in the topic discovery.
And for almost all of their modules, they always have a video that shows how you get the best result out of it. The second they review, they do have for the topic discovery is more of a diagram, as you can see it right here. This I don’t find extremely helpful for myself. I do more like to have this view where I feel like I have a better overview. And as you can see here, the volume, which is the search volume for this specific topic.
Now, another common thing for all of the modules is that you will always have the plus down here where you can start another search in this case. So if we want to search on, let’s say, more specific MailChimp WordPress integration, we can easily start a search down here. What its doing here, as you can see, is that is identifying the top one hundred URLs when it is that we search on WordPress, MailChimp integration. Now it’s done.
And we can see that on this specific subject that I searched on, there was one idea, one headline that we can use if we want to, but they do also have other ideas which are not specific, but it is still remotely something relevant for what it is that I entered as my topic discovery. Now let’s move on to the next module, which is the content creator. This I’ll just show you briefly before we dive into it.
Out here we have all of the documents that we create. And as you can see, I’ve created the five best WordPress plugins for Integrating MailChimp. Now, if we click on it, we are sent to the content creator, whereas we can see our article list. So if we want to build multiple articles for this specific word or this specific keyword right here. So this keyword is focussing on WordPress MailChimp integration. And if we click on that, we will now come into the content creator where it is that we can write content.
Before I dive into this, I’ll just show you how it looks like when we create a new piece of content. Now, let’s say that we want to focus on WordPress caching plugins. The location is the United States and the language is, of course, English. After we have now added our project, WordPress caching plugins, we need to add the key, what we want this specific article to focus on. And as you can see for each.
Article that we add under this project, we can add a writer name priority and a deadline for this specific article. It is now done and it has done a competitive analysis on this specific keyword WordPress caching plugins. On the left side here we have the top 10 right now, which are ranking on this specific keyword and we can always show more competitors they do here scan 20 in this case. Furthermore, we have our Google Suggest inside, which is again pulled from the Google database, where it’s showing what people are also asking.
This is a separate platform from Google topic that people discuss around this specific keyword and how people compare WordPress caching plugin best. So this is another relevant content that you can put into your piece of content. So make sure that your content answers these queries. Now, back here we have our competitors and we can then open them up to see their outline. However, here is the first flaw within WriterZen it does not scan the outline that well. Here you can see that this is a WordPress plugin site.
It is only showing the contributors and the developers. That’s OK. Now, if we move on to the next one here, you can see it says the nine best WordPress caching plugins compared in 2021. Then down here it is showing us some outlining. But where are these plugins? These plugins might be a headline, but they are not scanned within here. The same. If we go down to this one, the top five best WordPress caching plugins, you can see it is only highlighting two headlines, which means that I would like to see them work a little bit more on this crawler, so we could get the entire outline.
But let’s say that I like this outline. I will then click on it. So it is added over here, which I will use in the next view, which will show you in a moment. I will also go back up here. This one didn’t have any outlining, but I’ll take this one here and I’ll just add these two. So now we do have four headlines here that we’ll take onto the next step. But before we do so, up here, you can see the content structure where it is that it is counting the words.
And the higher this one go, the longer it will be compared to the competitors. So, of course, you should not always just put it all the way up to be longer than all of the competitors. That’s not how it’s working. And this is not as relevant as it could be, because for you to rank on page one, it’s just important that your content is relevant for the keyword phrase in this case. But it is still great and it is still a way for you to see approximately the companies ranking on page one.
How long are their articles and how long do you need to write in order to be longer, if that’s what you really want. And you can compare on both words and characters right here. Again, as mentioned earlier, they do also here have a video where they show how you build out your outline. And if there are specific domains you want to exclude, let’s say that your own domain are on page one, then you can exclude that. So it is not shown here in the competitive analysis.
Now, let’s move on to the next step where it is. We need to set up the keywords we need to focus on within this article. It has already added the keywords that their engine finds relevant, but the keywords over here are separated into two categories. We have the competitors keywords, which is keywords from your competitors website, and then we have opportunities keywords which are pulled from the Google database that are highly relevant for your keyword phrase.
So this is extremely good, and you can see how many times in general that this keyword caching plugin is used on your competitors website. Furthermore, you can see how many is Googling this specific keyword and what the relevance is compared to the keyword phrase that we have up here. So if I want to focus on this keyword, all I have to do is press the plus, and then we can move on in a minute and then you will see how we can focus on it.
Furthermore, in the opportunities we have the same things where we can see that the usage here should be five and the volume is 720 and it’s extremely relevant. If we do not agree with the usage should be five. We can always set it down to three and then edit because when we come to the content writing in step three, you will see that we have to use it a certain amount of time in order for us to create a good score for the article.
One thing I’m missing here is the way that I can sort what the keywords I would love to see a way that I could sort these keywords after the search volume combined with the difficulty score, because I don’t want to focus on a keyword which is getting maybe 20 search volume, but it has a huge difficulty score, which means that it makes no sense for me to focus on this specific keyword. But now let’s move on to the last step where it is that we need to write our article. So you can see our outlining out here and our keywords here.
What I usually do is that I copy this to the editor and now it’s just H2’s, of course. And right now there are no caching plugins as a headline. So we need to add that as well. But it is just to show you and then we have the keywords over here as well, where we can highlight the keywords to see where we’re using them in the editor over here. Furthermore, up here, you can see we will always get a score of how we are doing in our content writing.
Here you can see that we are getting a score E, the highest is A of course, you can see the amount of words we’re using, the headings we’re using, amount of paragraphs and images. And here we should have ten headings. We should have ten paragraphs at least, and 10 images. And as you can see, I just open this one up and here it’s telling the problems that we need to solve in order for this article to rank better.
Now, there are some minor flaws in here. For instance, if I want to see information about this keyword here, caching plugin WordPress, which is a key word that a lot of people are searching on, then you can see that there are no data found. Now, if I enter a sentence where I use this, hopefully it should show some data about it. Now you can see the usage went up one out of 10, but still it is not showing any data at all.
So this is a little flaw within this. Another cool thing that you can do down here is that you can always plagiarism check your entire article to see whether your article is too much duplicate content compared to what’s out on the Internet. I will also show you this and the test results a little bit later of this. In the content writing, I would also like to see this analysis here of our article be more extensive. I would like to see it focus on the way the tones are, the lengths of my phrases, the reading score and so on.
This is something that we have seen in BiQ.Cloud where they have a content and there are so extensive and are checking on so many parameters that it’s more safe for you to write in BiQ.Cloud to get a higher score and hopefully rank better on Google compared to WriterZen at the moment. Now, moving on to the keyword explorer, this is an extremely powerful tool. I have already used it on both my website and specific keywords. So let’s just try the WordPress keyword here, which adds to on already.
In here you get a lot of different data that you can use. We can see the search volume here over time. This one is pretty steady, it did went down a little bit, but it is pretty steady, and we can see the trend of this specific keyword. Furthermore, we can see the SERP overview where we can see page one whose ranking on this specific keyword, we can see the search volume, the CPC, keyword ideas, there are 6000 keyword ideas, the total search volume of WordPress are one point eight million.
And when we go further down, we get the keyword research where it is that we can see the keywords there are relevant for WordPress. All of this data you see here is again from Google’s API, Google’s databases and Google Suggest. In between all of this keyword data, we have insights, and we have clusters of these keywords you can here at your own keyword clusters if you want to focus on that. In the insights here, you can see other types of sentences that are searched on which are containing the word WordPress.
In this case, you can see the questions, the prepositions, comparisons, the alphabet and numerical, if that’s what you want. But back to the keyword data. Here is where the powerful lays, because here you can see that we have different amount of keywords out here. We have the trend for the specific keywords, whether it’s trending or not, the search volume for the keyword, CPC, how much it costs per click, and then we have ESPK.
This one is extremely relevant because this one is showing you which one you should focus on, to get the best output possible. And then we have the PPC competition. I would here like to see a difficulty score where it is they showcase to you how difficult it is to rank on this keyword not for a CPC purpose, but for purpose of SEO and organic traffic. You can easily sort in all of these keywords if you only want the ESPK, which are higher than one hundred, for instance, or you want a word count to be minimum three, because you want to focus on long tail keywords or you want a search volume above one thousand and so on.
There are a lot of filter options within the keyword research tool. But it is also clear to me that all of these data we see here are very similar to when I run a keyword research in BiQ.Cloud, which tells me that they are using the same data set and that can be quite worrying because they need to be able to set them apart from the competitors. So I hope that in the future they will add their own data set or at least add it on top of Google, so we can get more extensive results and more thorough results using WriterZen to do our keyword research.
Now, when I run it on my own domain right now, it is only showing one keyword, which is incorrect. But that’s because a lot of the keywords that I rank on are not part of the dataset that WriterZen are using. So it is only showing me this specific keyword. However, you can see that these are more or less the same, though we do have the KGR, which stands for Keyword Golden Ratio, again, telling you exactly as it says here, the class ratio of what keywords are low in difficulty score for you to focus on.
In this case, it is showing reviews software. The second last module I want to show you is the plagiarism checker. In here what I did was I took one of my own articles and then I just ran it through the checker here. And it did find that it was a duplicate and it did show here that only 15 percent are unique. And that must be because of the formatting, because on my website, it is a bit different in the formatting.
But here you can see that it is showing where it is, that it finds it to be duplicate. And that’s extremely correct. So I must say that this is working very well. And when it is that you are running a plagiarism check, you have up to five thousand characters. And that is a lot, this is a huge bonus in order to check plagiarism checker because here you can check huge pieces of content. Now, in the last module I want to show you, is the keyword importer.
This will just be very briefly. But here you can see that if you have a list of keywords that you want to run a keyword research on or you want to add to your list of keywords, this is where to do it. You can both add them here manually, where you copy paste them or you type them in and you give the project a name or you can import it from a file, from a list that you have made within WriterZen.
And this is just a great way for you to bulk search a lot of different keywords and you will save a lot of time using this. So this is definitely a small feature, but a great feature in order for you to really save time. Now let’s try and dive into the pricing structure.
Taking a look at the pricing structure of WriterZen they are between the competitors Frase and Neuraltext, they are nor expensive or cheap compared to Frase and Neuraltext they are in between. However, there are limits on all of the plans that WriterZen and offers, but it is the same when you take a look at their competitors however, Frase does give the better option in their pricing plans. Their support within WriterZen was fine, I got answers within a day, which is fine when you work with SEO.
However, if you were working with hosting or advertising, I would like to see a bit faster reply rate. But because it is SEO and nothing is really that urgent its an acceptable response rate. The competitors, Frase and Neuraltext are definitely in there between. I would say that Frase is the number one within the market of SEO content optimisation. Frase core engine is much stronger, and they just do have more features than WriterZen right now, however, WriterZen are really coming off the Frase, and I think that in the near future they will be right up there.
The biggest difference right now, if we don’t take a look at the core engine, is that Frase has just introduced an AI module, whereas in WriterZen you still have to type everything manually yourself, you cannot generate content within WriterZen yet it is something I think will come in the future. Using their keyword research module it is better than Frase. I feel that they do have a bigger dataset than Frase right now, even though they are only using Google’s database and Google’s API to generate this entire report when it is that you run a keyword research.
Their main focus within WriterZen when we take a look in the future is their content editor. It is the thing that they are going to focus the most on in the coming months to make that more user-friendly, because as you just saw when I showed you, it is not extremely user-friendly. And it does take a lot of time to write out an entire article within the editor as it is right now.
They are also working on building in more rich snippets, as we know that this is also ranking a lot on Google. So this is extremely relevant in 2021, and it’s something that I’m personally extremely excited to see how they are going to nail that in the future. Furthermore, as all software companies, they are working on the overall flow of the app, right now, I feel it’s great, but small tweaks here and there will definitely lift the entire experience of WriterZen and it’ll just make it a lot easier to use WriterZen.
Even though there are a lot of different elements that are creating a huge synergy right now in WriterZen I do think that they can create more synergy between all of their different modules. And I think that will take WriterZen to the next level things. I would like to see them fix in the near future, or at least add to the app is, for instance, if I add a lot of content within WriterZen it is difficult to differentiate between them.
I cannot sort of filter I can only search within the content, but it’s not always the best possibility. Furthermore, I would like to see integrations to Word, to Google Docs or even WordPress. This will make the workflow a lot better and easier to work with. Furthermore, I’m hoping to see aI modelling within WriterZen so we can create articles way faster than we can do right now. This is something I believe that they are focussing on, but it is not in the near future as it is right now.
It is an SEO tool and it does not have the rank tracking feature, which many I have seen are asking for. However, I would much more prefer that they didn’t focus on adding another module where we could track our rankings that we can do in another tool. I really just want them to focus on the content editor so that WriterZen becomes famous for having the best content optimisation within SEO.
So yeah, using WriterZen it has definitely helped me optimise my entire SEO flow and just create better content and find those keywords, which are just golden ratio for me. As you hopefully know now using WriterZen you don’t need to be an expert to have success within SEO using WriterZen you will get a lot of guidance within SEO, which will just help you succeed with your website and your content.
So, yeah, that’s my review of WriterZen a great SEO tool. I hope that you liked the video and if you did, please give it a thumbs up. If you have any questions about WriterZen other products you would like me to review, please leave a comment down below. If you are new to this channel, don’t forget to subscribe. Thank you so much for watching. Let’s catch up on the next one.